List of Articles motives

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  1 - A comprehensive Model Including Macro and Micro Factors Affecting Investment Motives in Stock Exchange Market
  Ali Mohammadi Firouzeh Setoudeh
  As previous researches have shown, investors in stock exchange market are affectedby various factors. Therefore this research is aimed to identify and rank these influentialfactors. For this purpose a general model including macro (political and economical) andmicro (en More

  As previous researches have shown, investors in stock exchange market are affectedby various factors. Therefore this research is aimed to identify and rank these influentialfactors. For this purpose a general model including macro (political and economical) andmicro (enterprise information, market information and psychological variables) factors isintroduced. Questionnaire was formed by a synthesis of existing constructs in relevantliterature. Reliability tests and statistical analyses were performed to confirm scalevalidity and reliability and to answer the research questions. Structural equation modelwas applied for this purpose. Statistical analyses revealed that, except for scientificanalysis (technical and fundamental) all the factors are positively and significantly relatedto investment motives. Also Friedman test showed that financial information, politicalfactors and trade information are most influential factors in investor’s motive. It worth tomention that this general model has been used for the first time and previous studies havebeen considered a part of these variables. Manuscript profile
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  2 - The Social Implication of Internal Instincts and Hidden Motives in O’Neill’s Mourning Becomes Electra
  Azita Aryan Narges Karimi Rahjerdi
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  3 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty
  K. Heidarzadeh F. Torabi
  The ultimate goal of the marketing process is to intensify strong relationships with loyal customers and to transform indifferent customers into loyal ones. So brand image play an important role. Effective relationship and creating reputation among public are influencin More

  The ultimate goal of the marketing process is to intensify strong relationships with loyal customers and to transform indifferent customers into loyal ones. So brand image play an important role. Effective relationship and creating reputation among public are influencing positively among customers and through public relation activities, customers go toward companies that have favorable brand image. So the main question of this research is: What is the effect of brand image and perceived public relation on customer loyalty? The main variables are: Perceived public relation, customer loyalty, brand image and altruistic motives. This research is an applied and descriptive research that considers positive or negative effect of the variables. Data were collected via questionnaire from LG's Electronics consumers (Gold Iran) in Tehran. Hierarchical regression analysis of data from 385 respondents was used to test two hypotheses. The result shows, perceived public relation has positive relationship with customer loyalty and this relation is moderated by brand image. When brand image is favorable, the positive effect of Perceived public relation on customer loyalty is significant and strong. Whereas, when brand image is unfavorable this relationship isn't significant and customer loyalty is decreased. For further research, role of public relation in relationship marketing is suggested.   Manuscript profile
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  4 - Investigation of contrasts in five selected stories from the historical part of Shahnameh (Bahram Gour, Khosrow Anoshirvan, Yazdgerd III, Ardeshir Babakan, Bahman) based on the contrast approach of Louis Strauss
  Zahra Iranmanesh
  10.30495/dk.2022.1940768.2337
  In this article, we have examined the contrasts in five selected stories from the historical part of Shahnameh (Bahram Gour, the reign of Khosrow Anoshirvan, Yazdgerd III, Ardeshir Babkan, Bahman) based on the contrast approach of Louis Strauss. The research method is l More

  In this article, we have examined the contrasts in five selected stories from the historical part of Shahnameh (Bahram Gour, the reign of Khosrow Anoshirvan, Yazdgerd III, Ardeshir Babkan, Bahman) based on the contrast approach of Louis Strauss. The research method is library and based on document research and its type is analytical-descriptive. The study of confrontation in the studied stories shows that the element of confrontation in these stories is very prominent and bold, and in fact the plot of each of these historical stories is based on confrontation. The type of confrontation in these stories, due to their historical nature, is mainly the type of confrontation of human characters. There are other confrontations besides the confrontation between human characters in these stories, among which we can see the confrontation of ideologies, justice and oppression, moral virtues and vices, the confrontation of human traits such as warfare and courage with weakness and incapacity, racial and ethnic confrontation and things like that were mentioned.In general, although the selected stories are historical stories, the components of Levi-Strauss's approach and theory can be seen in them, and the motivation of these characters for confrontation is only the motivations mentioned in the books. It is not historical, but ideals and goals, as well as their personality type and psychological characteristics, have a direct impact on these confrontations. Manuscript profile
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  5 - The Correlation of Sport Motives, Relationship Quality, and Sport Consumption Intention of the Fans of Football Teams
  Kazem Razefatahi Hosein Moktari
  The purpose of the present study is to review sport motives, relationship quality, and sport consumption intention of the fans of football teams. In this regard, 384 of football fans who had a full cognition about football league and popular teams were chosen. Their ans More

  The purpose of the present study is to review sport motives, relationship quality, and sport consumption intention of the fans of football teams. In this regard, 384 of football fans who had a full cognition about football league and popular teams were chosen. Their answers were collected through a questionnaire and the correlations between variables were analyzed using structural equations in the software space of Smart-PLS. The results showed that emotional, cognitive, and behavioral motivations of football fans are effective on their relationship quality which is per se effective on their sport consumption intention. Manuscript profile
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  6 - رابطه بین اهداف پیشرفت زبان آموزان انگلیسی و عملکرد تحصیلی: نگاهی به انگیزه های اهداف زبان آموزان
  Mohsen Ali Pasban Mehry Haddad Narafshan hassan shahabi
  10.30495/jntell.2023.1977063.1041
  مطالعه ترکیبی حاضر به بررسی رابطه بین اهداف پیشرفت و عملکرد تحصیلی فراگیران  زبان انگلیسی پرداخت.  این مطالعه همچنین انگیزه های اهداف زبان آموزان را بررسی کرد. این پژوهش که یک پیمایش مقطعی است،  372 نفر از دانشجویان کارشناسی زبان انگلیسی در رشته های آموزش More

  مطالعه ترکیبی حاضر به بررسی رابطه بین اهداف پیشرفت و عملکرد تحصیلی فراگیران  زبان انگلیسی پرداخت.  این مطالعه همچنین انگیزه های اهداف زبان آموزان را بررسی کرد. این پژوهش که یک پیمایش مقطعی است،  372 نفر از دانشجویان کارشناسی زبان انگلیسی در رشته های آموزش زبان انگلیسی، مطالعات ترجمه و ادبیات انگلیسی در دانشگاه آزاد اسلامی واحد کرمان و زاهدان را مورد مطالعه قرار داد. برای جمع آوری داده ها، پرسشنامه هدف پیشرفت زبان آموزان (الیوت و همکاران، 2011) به صورت حضوری تحویل  یا از طریق ایمیل به زبان آموزان انگلیسی ارسال شد. پیشرفت تحصیلی آنها بر اساس گزارش دانشگاه شامل دروس نظری و عملی محاسبه شد. علاوه بر این، از یک مصاحبه نیمه ساختاریافته برای بررسی دیدگاه های فراگیران در مورد جهت گیری اهداف پیشرفت آنها استفاده شد. بررسی رابطه ها نشان داد که اهداف پیشرفت با عملکرد تحصیلی زبان آموزان انگلیسی رابطه ی مثبت دارد. و از بین اهداف پیشرفت فراگیران، اهداف اجتناب از کار، اهداف رویکردهای دیگر، و اهداف اجتنابی دیگر عملکرد تحصیلی فراگیران را به طور معناداری پیش بینی کرد. علاوه بر این، یافته‌های کیفی نشان داد که اهداف زبان‌آموزان انگلیسی با انگیزه ی تجربه، شخصیت، دستاوردهای تحصیلی و علایق قبلی بر انگیخته می شود. به طور خلاصه، مطالعه ی اهداف تحصیلی فراگیران می تواند شناسایی جهت گیری اهداف آنها را تسهیل کند و بنابراین می تواند به ابزاری حمایتی برای معلمان در هنگام انتخاب مواد و تطبیق محتوای برنامه درسی بر اساس آن تبدیل شود. Manuscript profile
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  7 - Classification of Some Incised Graphical & Geographical Designs on Late Bronze Age Pottery from Tepe Pissa- Hamedan
  Yaqub Mohammadifar Abbas Motarjem Kamalaldin Niknami
  Pending the Early Bronze Age, in the early to mid-third millennium, the material culture of central western Iran was influenced by the cultural phenomenon known as Kura-Araxes, or the Early Trans-Caucasian (E.T.C).The first evidence for E.T.C culture in western Iran was More

  Pending the Early Bronze Age, in the early to mid-third millennium, the material culture of central western Iran was influenced by the cultural phenomenon known as Kura-Araxes, or the Early Trans-Caucasian (E.T.C).The first evidence for E.T.C culture in western Iran was revealed at Yanik Tepe, a mound located to the northwest of Lake Urmia. The burnished hand-made ceramics had dark grey-black and red fabric and were decorated with incised and excised geometric patterns, sometimes in-filled after firing with gypsum. The characteristic ceramics were subsequently identified much further south in the Zagros Mountains. Recent fieldwork by Bu Ali Sina University has identified the existence of E.T.C. material at the mound of Tepe Pissa on the Hamedan plain, northwest of Hamadan by Mohamadifar and Motarjem in 2008. This classification and outcome study of cognitive style pottery artifacts from the excavations of the Tepe Pissa. The pottery designs can be said, these motifs are special symbols in the Iranian plateau.  Manuscript profile
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  8 - A study of the relationship between some social factors with self-efficacy, job satisfaction, productivity among the employees of Islamic Azad University, Mahabad and Orumie Branches
  soleman erannezhad shouresh ak farhad mohregan
  Human resource is considered as the most important part of every society and organization. It would be difficult to achieve organizational goals without taking into account the employees’ internal motives and desires. The study aims to investigate the relationship More

  Human resource is considered as the most important part of every society and organization. It would be difficult to achieve organizational goals without taking into account the employees’ internal motives and desires. The study aims to investigate the relationship between some social factors and employees’ self-efficacy (each individual’s attitude towards his/her efficacy) at Islamic Azad University, Mahabad and Orumie Branches. Results indicate that gender variable has no significant effect on self-efficacy. Education has an effect on it. There is also a significant relationship between the homogeneousness of employees’ fields of study and their positions, their interest in the positions, salary and benefits, the amount of discrimination, employees’ participation in decision making, their freedom to act, job satisfaction, and organizational productivity Manuscript profile
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  9 - The reasons behind the Zubeir dynasty, wives and vassals in their approach to Early Islamic tradition and narratives
  mohammadreza ghazanfare
  Zubeir ibn Awwam one of the companions of prophet (p.b.u.h) his sons, wives and vassals had quoted prophetic narratives and historical information about the events of early Islamic period. Their historical and traditional advices have been transmitted to next generation More

  Zubeir ibn Awwam one of the companions of prophet (p.b.u.h) his sons, wives and vassals had quoted prophetic narratives and historical information about the events of early Islamic period. Their historical and traditional advices have been transmitted to next generation it is because they not only are derived from persons who had participated in those events, but also as protectors of the special information of dynasty. They were recognized as one of the resources of traditions and narratives with employing special methods that was current in course of time. Although political and military aspects of Zubair dynasty are more prominent in the history of Islam; but scientific and cultural aspects of this dynasty are also considerable and remarkable which can not to be neglected. In this paper it has been tried to exmine the motine and the reasons that this dynasty have choosen new approach in narrating the early Islamic history traditions.   Manuscript profile
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  10 - The reasons behind the Zubeir dynasty, wives and vassals in their approach to Early Islamic tradition and narratives
  Mohammad Reza Ghazanfari
  Zubeir ibn Awwam one of the companions of prophet (p.b.u.h) his sons, wives and vassals had quoted prophetic narratives and historical information about the events of early Islamic period. Their historical and traditional advices have been transmitted to next generation More

  Zubeir ibn Awwam one of the companions of prophet (p.b.u.h) his sons, wives and vassals had quoted prophetic narratives and historical information about the events of early Islamic period. Their historical and traditional advices have been transmitted to next generation it is because they not only are derived from persons who had participated in those events, but also as protectors of the special information of dynasty. They were recognized as one of the resources of traditions and narratives with employing special methods that was current in course of time. Although political and military aspects of Zubair dynasty are more prominent in the history of Islam; but scientific and cultural aspects of this dynasty are also considerable and remarkable which can not to be neglected. In this paper it has been tried to exmine the motine and the reasons that this dynasty have choosen new approach in narrating the early Islamic history traditions.   Manuscript profile
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  11 - The study of the effect of ethical motivation components on the satisfaction of purchasing apparel consumers in Ilam city
  Haedar Abbaspour Yasan Allah PourAshraf QasemAli Shiri Jafar Abbaspour
  One of the issues that today has become an attractive and challenging topic in the field of consumer behavior is the issue of ethical use, The reason for this is that, despite the cost of being ethical behavior, Research has shown that behavioral ethics leads to the fin More

  One of the issues that today has become an attractive and challenging topic in the field of consumer behavior is the issue of ethical use, The reason for this is that, despite the cost of being ethical behavior, Research has shown that behavioral ethics leads to the final satisfaction of consumers with the purchase and consumption of goods and services. In the present study, the effect of the relationship between ethical motivation incentives on the satisfaction of purchasing apparel consumers in Ilam city has been investigated. The survey method is applied in terms of its purpose, the statistical population of all the clothing consumers of the city is ilam. Using Morgan table, a sample of 235 people from the community was selected by random sampling. The data gathering tool was a researcher-made questionnaire whose validity was confirmed by the experts and the reliability of all the variables was confirmed using Cronbach's alpha coefficient. Lisrel 8.8 and SPSS 21 software were used to analyze the data. The research findings showed that the motives of ethical consumption were effective on purchasing satisfaction. Manuscript profile
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  12 - Examining Iranian EFL Teachers’ Demotivating Factors: Years of teaching experience in focus
  Najme Hojaji Hadi Salehi
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  13 - Segmenting the Domestic Tourism Market of Isfahan Based on the traveling Motives as a Tool for Urban Tourism Management
  بهرام رنجبریان محمد غفاری سعید فتحی
  The main purpose of this study is to identify and analyze the traveling motives of domestic tourists who visited Isfahan in order to segment domestic tourism market of this city. The statistical population of this study includes domestic tourists who have traveled to th More

  The main purpose of this study is to identify and analyze the traveling motives of domestic tourists who visited Isfahan in order to segment domestic tourism market of this city. The statistical population of this study includes domestic tourists who have traveled to the city in March and April of 2012. A sample of 1000 tourists has been selected randomly. A self-administrated questionnaire including 40 questions has been used for data collection. Reliability and validity of the questionnaire have been examined and approved. Confirmatory factor analysis and one-sample T test are the main statistical methods that used for analyzing data. According to the findings, eight traveling motives are identified as cultural-historical, visiting relatives and friends, purchasing, accompanying family and friends, rest and entertainment, low-cost traveling, urban attraction, and security motives. Manuscript profile
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  14 - A Comparative Study of Educational Concepts of Revolution in the Poems of Four Contemporary Poets of the Islamic Revolution
  Farhad Akhondi Gholamali Zare
  The Islamic Revolution, as a civilization-building phenomenon, faced many fields of poetry and literature with profound development. The post-revolutionary poetry could not be a poem with aesthetic principles or preserve the social symbolism of the 1970s. Educative and More

  The Islamic Revolution, as a civilization-building phenomenon, faced many fields of poetry and literature with profound development. The post-revolutionary poetry could not be a poem with aesthetic principles or preserve the social symbolism of the 1970s. Educative and moral themes emerged along with justice-seeking and identity-seeking themes, and the poets of the Islamic revolution such as Sabzevari, Harati, Azizi, Aminpour, etc. tried to crystallize popular ideals and the revolution in contemporary literature. Based on this, the present article tried to examine, analyze, and classify the revolutionary motivations in the poems of four poets of the revolution (Tahereh Saffarzadeh, Seyed Ali Mousavi Garmaroudi, Gheisar Aminpour, and Hamid Sebzevari) while examining the roots of revolution and resistance poetry. The hypothesis of the article is an emphasis on the fact that educational, stable, and critical motivations were the most important reasons for writing post-revolutionary poems in the poetry of these four. The methodology of this article is descriptive-analytical. The findings showed that among the three components of revolutionary motives (educational, stability-resistance, and criticism), the most frequent revolutionary motive among post-Islamic revolution poets is the educational motive. Manuscript profile
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  15 - Psychometric properties of Persian version of Self-Presentation Motives in Physical Activity Questionnaire (SMPAQ)
  Behrooz Akbarzadeh Naser Sobhi Gharamaleki Saeid Ahar mozhgan fallah
  The purpose of this study was to determine the factor validity and validity of the Persian version of Self-Presentation Motives in Physical Activity Questionnaire (SMPAQ) in athletes with different fields. This scale contains 16 questions and 4 supporting, factor-satisf More

  The purpose of this study was to determine the factor validity and validity of the Persian version of Self-Presentation Motives in Physical Activity Questionnaire (SMPAQ) in athletes with different fields. This scale contains 16 questions and 4 supporting, factor-satisfactory, satisfactory-general, and public support sub-scales. The research population was all athletes in Tehran. 261 questionnaires were completed by athletes aged 13 to 19 (106 boys and 155 girls) who were active in different fields. To assess the validity of the structure of the log, a confirmatory factor analysis was used to fit the model of measurement. The reliability of the log was calculated using Cronbach's alpha coefficient. Data were analyzed using SPSS and Amos software. The results showed that the Self-Presentation Motives in Physical Activity Questionnaire (SMPAQ) Can be used to measure various types of self-promotion motives in the field of exercise and physical activity, with the appropriate validity and reliability used by researchers, trainers and sports teachers Manuscript profile
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  16 - Rereading and structural analysis of revolts in Shahnameh
  ali asmand gunegani
   AbstractOne of the political and social phenomena in Ferdowsi’s epic is the different uprisings and revolts that occurred due to the injustice and cruelties of the kings.  In between the stories of evil kings in ancient Iran Ferdowsi had recorded these More

   AbstractOne of the political and social phenomena in Ferdowsi’s epic is the different uprisings and revolts that occurred due to the injustice and cruelties of the kings.  In between the stories of evil kings in ancient Iran Ferdowsi had recorded these revolts in his lofty masterpiece. The uprisings had occurred in Iran’s society for different motives.  The purpose of this article is to analyze Shahnameh’s uprisings in terms of structure.  Meanwhile the kings without a Divine Farr are recognized those against whom the revolts had occurred and in this way the reasons behind Ferdowsi’s dealing with the uprisings against kings in Shahnameh which is the book of kings are enumerated.  Employing library and documentary sources and applying descriptive analytic method all the actions leading to uprisings against kings are studied and the strategies used in the revolts as one of the political and social phenomena are analyzed in view of Ferdowsi’s power of visualization and poetic talent.  The results obtained show that different factors were involved in each revolt and the majority of them led to rulers’ downfall.. Manuscript profile