List of Articles moral emotion

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  1 - Measuring Model of Consumer’s Moral Emotions in Sport Marketing: A Scale Development
  Jasem Manouchehri
  Purpose: Despite the various violations of athletes, researchers paid a few attentions to the negative effects of these violations on consumer’s responses. The main purpose of this research was to present a model for measuring the level of consumer’s moral e More

  Purpose: Despite the various violations of athletes, researchers paid a few attentions to the negative effects of these violations on consumer’s responses. The main purpose of this research was to present a model for measuring the level of consumer’s moral emotions in facing with doping scandal by endorser celebrity athletes. Methodology: The present research was conducted by an exploratory mixed methodology. Logical induction was utilized for analyzing qualitative data collected from 18 interviews (9 men and 9 women), in addition, 224 sport sciences students of Iranian universities filled out the quantitative questionnaires to run confirmatory factor analysis (CFA) of the measuring model. Findings: The results from CFA and its goodness and badness indexes revealed standard amount of the indexes. Moreover, results showed that the extent of Average Variance Extracted (AVE) for contempt, anger and disgust was higher than 0.5 which revealed Convergent Validity of the named variables. Additionally, the extent of Average Variance Extracted (AVE) for all variables was bigger than the square of their pairwise relationships which also revealed Discriminant Validity. All variables reliabilities were higher than 0.7 which indicated Composite Reliability. Manuscript profile
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  2 - Investigating the Mediating Role of Moral Motivation and Moral Emotions in the Effect of Moral Disengagement on Bullying (Tehran Elementary School Students)
  masoume torkashvand Gholamreza Sarrami haadi keramati robabe noori
  10.30486/jsrp.2020.1876933.2015
  In this study, the mediating role of moral emotion and moral motivation in the effect of moral disengagement on bullying has been investigated. For this purpose, 486 students, including 254 male and 232 female students were selected through simple clustering and random More

  In this study, the mediating role of moral emotion and moral motivation in the effect of moral disengagement on bullying has been investigated. For this purpose, 486 students, including 254 male and 232 female students were selected through simple clustering and random sampling from among all the elementary and high school students in Tehran. Participants responded to four questionnaires included; Bullying (Thornberg & Jangert, 2014), Moral disengagement (Thornberg & Jangert, 2014), Moral emotions (Thornberg et al, 2016), and a researcher-made questionnaire, Moral motivation. This study was conducted using a path analysis method with the help of spss22 and PLS-SEM software. hypotheses have been confirmed (P≤0/05), and it has been shown that moral motivation and moral Emotion both have a mediating role in the relationship between moral Disengagement and bullying. Therefore, it can be concluded that according to the concept of the moral agency from Bandura's social cognitive theory, emotional factors should be considered in addition to cognitive factors and moral reasoning in order to examine the moral behavior of individuals. Manuscript profile
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  3 - Stability of Moral Emotion Attribution after Recall in Children: Happy Victimizer
  Hamed Moslehi Shole Amiri
  This study aimed to investigate the effectiveness of recall on moral emotional attribution change. In the base of available sampling method, the participants were 139 boys from six to ten years old from academic, sport, and religious classes and clubs in Isfahan. D More

  This study aimed to investigate the effectiveness of recall on moral emotional attribution change. In the base of available sampling method, the participants were 139 boys from six to ten years old from academic, sport, and religious classes and clubs in Isfahan. Data were collected through two moral scenarios of Pushing (Nunner-Winkler & Sodian, 1988) and Stealing (Arsenio & Kramer, 1992) and interview with children and then analyzed by Chi Squire and Z- Test of paired ratios difference. Results indicated that recall changed moral emotional attributions from happiness to sadness. Thus, happy victimizer children respond based on emotional reaction, but recall helped them use the excellent self. This content has a special place in Islamic perspectives and children used it to be oriented from happiness to sadness. Manuscript profile