List of Articles customer service in online shopping

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  1 - The Effect of trust, customer service and convenience on Intention to Shop Online by mediating role of Attitude towards Online Shopping (Case Study: Digistyle)
  Sadaf Chankeshi Peyman Ghafari Ashtiani Seyed Jalaledin Hosseini Ghoncheh
  The purpose of this study was to investigate the effect of trust, customer service and convenience on Intention to Shop Online by mediating role of Attitude towards Online Shopping. This research in terms of goal, is an applied research and in terms of data collection m More

  The purpose of this study was to investigate the effect of trust, customer service and convenience on Intention to Shop Online by mediating role of Attitude towards Online Shopping. This research in terms of goal, is an applied research and in terms of data collection method, is descriptive and survey type. The statistical population is the audience that has bought at least twice the Digistyle online store on Instagram. Considering that the number of statistical population at the time of distribution of the questionnaire was 290 thousand people, based on Cochran's formula, 384 samples were selected to test the hypotheses using available sampling method The reliability of the questionnaires was confirmed by Cronbach’s alpha and the validity of the tool was confirmed by the content method   and calculating the content validity ratio formula. Data were analyzed using SPSS and lisrel software and the research hypotheses were tested. Findings indicate that “trust (in online shopping)”, “convenience (in online shopping)” and “customer service (in online shopping)” has had a positive effect on “attitude towards online shopping”. As well as the variables “trust (in online shopping)”, “convenience (in online shopping)”, “attitude towards online shopping” and “subjective norm” has a positive effect on the “intention to shop online”. However, the effect of “customer service (in online shopping)” on “intention to shop online” is not significant. Manuscript profile