List of Articles customer brand identity

• Open Access Article
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  1 - Investigate the role of brand charm (Case Study: Sky Airways)
  Seyyed Alireza Mosavi
• Open Access Article
  • Abstract Page
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  2 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
  Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi