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        1 - A Semiotic of the Heaven’s Reflection in the Holy Koran
        علی اصغر محکی راضیه سوزن چی کاشانی
        The semiotics of the Heaven’s Reflection in the Holy Koran is the topic of a descriptive and interdisciplinary research that tries to meet these symbols through using semiotics . The heaven in the holy Koran denotes to be the eternal place of the emancipated More
        The semiotics of the Heaven’s Reflection in the Holy Koran is the topic of a descriptive and interdisciplinary research that tries to meet these symbols through using semiotics . The heaven in the holy Koran denotes to be the eternal place of the emancipated people and has been referred as Jannah (Garden), Firdaus (Paradise), Rizvan and Adn (Eden .( In this research, Islamic literature on the eloquence and the rhetoric of speech has been taken into consideration and at the same time Jacobson’s theory of communicative functions of language ‐ broadly speaking, similar to this Islamic tradition ‐ has played a leading role. To meet these ends, the frequency of the six functions of the language in Jakobson's theory (Referential, Expressive [emotive or affective], Conative, Poetic, Phatic and Metalingual) has been verified in all verses containing heaven . And with a clear focus on these sort of verses, every aspects of functions have been scrutinized to see if they have a dominant function in the text or not, or what kind of functions do they represent simultaneously . At the end of the day, the research has been designed in a way to have an introduction, review of literature, methodology, findings, conclusion and suggestions . The review of the literature and conceptual framework of the research has four parts: Heaven in the Holy Koran, semiotics, Koran’s Rhetoric and literary devices and finally the language functions . Annotating, or better to say, underlining key words and phrases and the patterns in the text such as repetitions, contradictions, similarities and so on, are all based on the close reading method. In this research, 283 verses about Heaven have been used as the unit of analysis. Research findings show note worthy points to ponder about related verses to heaven. Manuscript profile
      • Open Access Article

        2 - Design and validation of an integrated marketing communication model in Stock Exchange
        shahram bandpey niloufar imankhan Mohammadbagher Gorji amir akhavanfar
        Integrated marketing communications means the design, development and implementation of various programs regarding the use of a combination of methods and tools of marketing communications in a coherent way to influence the audience and attract them to the organization More
        Integrated marketing communications means the design, development and implementation of various programs regarding the use of a combination of methods and tools of marketing communications in a coherent way to influence the audience and attract them to the organization and empowers the company. Acquisition and validation of the integrated marketing communication model in Tehran Stock Exchange has been done using a survey method. The statistical population of this study: 386 shareholders of Tehran Stock Exchange were selected using Morgan's table by available sampling method and the necessary information was collected from a questionnaire. To evaluate the fit of the proposed model, the structural equation modeling method with partial least squares approach has been used with Smart PLS software. Partial results and second-order confirmatory factor analysis using second-order confirmatory factor analysis software showed that all observable variables had a factor load higher than 0.70 on their corresponding latent variable and were significant. All variables have been reported above 0.5, which indicates the convergent validity of the model variables and the redundancy coefficient in all variables was positive and approximately 0.35, indicating the appropriate quality of the measurement model and it can be concluded that the model has the ability to predict Has. This means that marketing communication methods and tools have a positive and significant effect on the integration of marketing communications and the integration of marketing communications has a positive and significant effect on the effectiveness of marketing communications. Manuscript profile
      • Open Access Article

        3 - Noah (AS) communication model in Quran
        Meysam Farrokhi Amin Amini sadr
        In this article Noah (AS) communication model in Quran base on Haydr model is studied. The model consists of three elements: sender, massage and audience. The sender wants to change attitude audience. Sire of communication with the prophets in the Qur'an can be paraphra More
        In this article Noah (AS) communication model in Quran base on Haydr model is studied. The model consists of three elements: sender, massage and audience. The sender wants to change attitude audience. Sire of communication with the prophets in the Qur'an can be paraphrased as the "sender" must have features such as source credibility, central argument, trust in God, and so forth."Message" as well as other elements of the communication process have features such as integrated content and also to have concerted and sustained .If the "audience" seeks to wrong expectations and create conflict, obstinacy, communication mission have led to the failure and changing attitude of the majority of  the audience will not happen. Manuscript profile
      • Open Access Article

        4 - Designing and validation of the Communication model of Teachers and curriculum planning system in Iran
        Majid Dadmehr morteza karami behrooz mahram Samad Izadi
        The present article was carried out to design and validate the communication model of teachers and the curriculum planning system in the process of developing and implementing the Primary school curriculum in Iran. The research approach was qualitative and the research More
        The present article was carried out to design and validate the communication model of teachers and the curriculum planning system in the process of developing and implementing the Primary school curriculum in Iran. The research approach was qualitative and the research method was theoretical research. To collect data, three strategies were used: a review of upstream documents, a review of countries' experiences, and interviews with curriculum planning and education experts. For this purpose, four upstream documents include the document on the fundamental evolution of education, the national curriculum document, the strategic document of the deputy of primary education and the set of approvals of the Supreme Council of Education, and the curriculum planning system of the four countries of Indonesia, Malaysia, Pakistan, and Australia were investigated. Also, interviews were conducted with ten professors of curriculum planning and familiar with the elementary school's curriculum in Tehran, Mashhad, Mazandaran, and Birjand universities in person or by phone. The selection of samples in each section was made purposefully. The data were also analyzed by thematic analysis. Validity of the data was achieved through triangulation and member checking, and Guba and Lincoln's criteria were used to increase the reliability of the data. The communication model of teachers and curriculum planning system was designed based on the eight stages of the process of developing and implementing the curriculum, as well as the components of the purpose of communication/ participation, the level of communication/ participation, communication/ participation structure, participants, and communication channels. In the end, to validate this model, a focus group meeting was held and necessary reforms were made. The communication model of teachers and the curriculum planning system facilitates teachers' participation in the curriculum planning process and causes the effective implementation of curricula. Manuscript profile
      • Open Access Article

        5 - Comparison of Communication Patterns of Couples and problem solving in the family among married seminary and university male students
        Javad Alehabib Davood Moeinan Mehryar Anasseri
        The aim of this study was to compare the communication pattern of couples and solve family problems among married seminary and university male students. The research method was causal-comparative. In order to achieve the research objectives, all married male seminary an More
        The aim of this study was to compare the communication pattern of couples and solve family problems among married seminary and university male students. The research method was causal-comparative. In order to achieve the research objectives, all married male seminary and university students in Qom were selected from a sample of 120 people (60 married male seminary students and 60 married male university students) by simple random sampling method. Couples' communication model questionnaires (Christensen and Salawi, 1984) and family problem solving (Ahmadi, 2003) were used to collect data. The reliability of the questionnaire was calculated using Cronbach's alpha method, the value of which was higher than 0.7 for both questionnaires. Content validity was also used to test the validity of the questionnaire, for which the questionnaires were approved by relevant experts. Analysis of data obtained from the questionnaires was performed through SPSS-V24 software in two descriptive and inferential sections (multivariate and univariate analysis of variance tests). The results showed that there was no significant difference between couples' communication pattern and its components (constructive relationship, female withdrawal relationship, expected female / retired male scale and avoidance relationship scale) among married seminary and university male students. The results also showed that there was no significant difference between solving the family problem among married male seminary and university students. Overall, it can be concluded that couples who are in the process of projecting family and usually in adulthood or even before, use different strategies to escape the unresolved emotional bonds of the family. These strategies can be physical distance from the family or creating psychological barriers such as not talking to a family member. Women who do not use the presence of others to investigate their issues feel more isolated and lonely. Manuscript profile
      • Open Access Article

        6 - Identification of morphological traits effective in essential oils quantity of Oliveria decombens L. in agricultural conditions.
        Seyyed Mohammad Hosein Ale Omrani Nejad Ali Rezvani Aghdam
        In order to investigate the relationship between morphological traits and the percentage of essential oil and its components in Lal Kohistan (Oliveria decombens L.) populations, this research was conducted in 2018 in the research farm of Shahid Beheshti Dezful Company i More
        In order to investigate the relationship between morphological traits and the percentage of essential oil and its components in Lal Kohistan (Oliveria decombens L.) populations, this research was conducted in 2018 in the research farm of Shahid Beheshti Dezful Company in the form of a randomized complete block experimental design with 3 replications. In the spring of 2019, 5 plants from each plot were collected in full flowering stage and 19 quantitative traits were evaluated. Characteristics of stem diameter, shoot diameter, leaf length and width by diameter gauge or caliper, plant height characteristics, internode length, stem leaf width and length using a ruler and weight measurements using a digital scale with an accuracy of one The hundredth gram was done. Also, the amount of chlorophyll a, chlorophyll b and the ratio of chlorophyll a to b were measured using the fresh leaves of the plant using the Arnone method. After drying the samples in the shade, the ratio of dry to wet weight of 100 cheetahs was obtained. In order to calculate the percentage of essential oil, 50 grams of dried flower of each sample was randomly selected and after grinding, it was poured into a one-liter flask and 300 milliliters of water was added to it. Then, for 4 hours continuously, essential oil extraction was done using the method of distillation with water by Cloninger machine, according to the pharmacopoeia. Then the obtained essential oil was carefully weighed and the percentage of essential oil was calculated based on the dry flower weight of each sample. The measurement of essential oil compounds was done using gas chromatography with mass spectrometer (GC_Mass) and gas chromatography (GC) in the laboratory of Jihad University Medicinal Plants Research Institute. Comparison of Tukey means of traits, determination of simple Pearson correlation coefficients, decomposition into principal components using Varimax rotation method, cluster analysis using Euclidean distance coefficient using Ward method and multivariate or multiple regression test using stepwise method. The step was performed by Minitab software version 18. The results indicated the presence of significant diversity among the populations in terms of morphological and phytochemical traits. Factor analysis of phytochemical traits showed that myristicin, thymol, and carvacrol had the highest factor loadings in the first, second, and third components, respectively, and cluster analysis, based on this, divided the studied populations into 5 independent groups. Divided. The appearance characteristics of the plant have the greatest effect on the biosynthesis of the chemical compounds of the plant. Correlation results and regression equations showed that the characteristics of the number of stipules per plant, dry and wet weight of 100 stipules played the greatest effect on the yield of essential oil and its dominant compounds in a correlation model. Considering the indiscriminate harvesting of this plant in recent years from natural habitats and its lack of cultivation in agricultural conditions, it seems that the use of correlation coefficients and multivariate statistical analyzes of morphological traits are effective in essential oil production. , can be a strategic measure in identifying effective external markers in the process of breeding and selecting superior populations. Manuscript profile