List of Articles brand involvement

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach
  Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Investigating the Effect of Tourism Destination Brand Involvement on the Destination Brand Equity and the Tourism Destination Revisit Intention (Yazd City as a Case Study)
  amir konjkav monfared Mohamad ghaffari Amin taslimi