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        1 - Analyzing Urban Environment Regarding Visual Quality (Case Study: Visibility in Old Fabric of Bushehr)
        Seyyed Bagher Hosseini Mehran Alalhesabi Fatemeh Nassabi
        Visual aspect is one of those lots of aspects which influence neighborhood quality. Visibility is an important factor of environmental and urban quality. This study is concentrated to find whether the visual quality of housing and urban open space in the neighborhoods i More
        Visual aspect is one of those lots of aspects which influence neighborhood quality. Visibility is an important factor of environmental and urban quality. This study is concentrated to find whether the visual quality of housing and urban open space in the neighborhoods is influenced with urban form and its objective is to find the relationship between open space form of the neighborhood unique fabric, its organic pathways, a linear main access which divides this fabric to two parts and visibility. So open space visibility of neighborhood in old fabric of Bushehr and their isovist properties have been analyzed in a correlational research. The case study was a neighborhood public space in spatial configuration located in Bushehr that is surrounded by urban development and sea. Compact urban space, squares, long and narrow streets shape this fabric. One of the characteristics of this morphology is its composition as a set of rather long and narrow streets with number of squares different in shape.This study shows that isovist tool is applicable in analyzing visual quality in urban fabric. In this research two forms of urban open space has been analyzed to evaluate visibility using Syntax2D. Six isovist measures in grid and two paths have been studied that correlations between these measures have been compared with each other in two paths. Findings show that area and perimeter indices have the highest correlation. In organic path these two indices have highest value reaching Enghelab Avenue that divides this fabric in two parts and also these measures are higher in local squares than long and narrow streets. On the other hand these indices remain unchanged in linear path. Drift index that studies the longest possible line of sight raises dramatically reaching Enghelab Avenue while it almost stabilizes inside the organic path. Turning to linear path, this index is the highest at the ends and the lowest in the middle of the path. Occlusive index that is the proportion of the perimeter on the solid boundary of the environment Shows fluctuation in organic path unlike linear path. While Compactness index that shows how close the observers feels themselves to the environment shows notable variations in organic path having a steady graph in linear path. Circularity index that is the square of the perimeter to area as is influenced by details in space shows significant changes in organic path while it is nearly stabilized in linear path. It can be said as a result that urban form has relationship with its visibility; meaning that the organic path creates a variety of isovist indexes unlike linear path that divides the neighborhood fabric in two parts. Furthermore, the analysis shows that squares which are the place of social interactions are more compact than the streets of the neighborhood as they define non physical geometries and variety in the spatial experiences is achieved moving within them. Finally the study shows that the form of neighborhood open space plays an important role in its high visual quality and the quality of housing.   Manuscript profile
      • Open Access Article

        2 - Accompaniment of Natural and Artificial Urban Elements in the Creation of Urban Aesthetics (Case of Study: Isfahan City)
        Sajjad Mohammad Yarzadeh Behnoosh Shamsollahi
      • Open Access Article

        3 - An analysis of key factors in the visual quality of the walls of residential buildings in the Qajar period of Tabriz
        Arezou Mirzaei Asadollah shafizadeh Aynour naseri Naseri
        analyzing the visual quality of the walls of residential buildings in Qajar houses in Tabriz. The method used in the present study is descriptive, analytical and exploratory and its approach is documentary and survey. In the present study, in order to analyze the data, More
        analyzing the visual quality of the walls of residential buildings in Qajar houses in Tabriz. The method used in the present study is descriptive, analytical and exploratory and its approach is documentary and survey. In the present study, in order to analyze the data, the method of structural studies in the form of Mick Mac software has been used to identify the key factors of the system. In this regard, 50 experts in the field of architecture of historical monuments and cultural heritage were used to weigh the indicators. Based on the results, 10 factors of architectural creativity, the presence of visual richness in the building facade, unity of elements, visual proportions of the facade, balance-rhythm-similarity-symmetry-homogeneity, the proportion of visual elements, the degree of balance, hierarchy , The degree of attention to visual beauty and the existence of hierarchy between different scales were identified as key factors influencing the system. Also 10 very influential components of the system including psychological perception of beauty, the presence of visual richness in the building facade, the amount of visual attraction, beauty and fit of doors and windows, unity and harmony, fit and continuity of the building, the fit of architecture in the facade Manuscript profile
      • Open Access Article

        4 - etermining the Effects of the Components of Visual Structure Quality on the Receptibility of Sociopetal Environments (Research Subject: Isfahan’s Historical Bazaar Saria)
        Somayeh pahlevan Hossein Soltanzadeh farah habib
        Preface and Purpose of the Study: Understanding the visual structure of historical bazaar saria, as one of the most important architectural elements of design, can be effective for contemplation of their role and latent potential in the quality of their sociopetal space More
        Preface and Purpose of the Study: Understanding the visual structure of historical bazaar saria, as one of the most important architectural elements of design, can be effective for contemplation of their role and latent potential in the quality of their sociopetal spaces, the extent of their receptibility, and their prosperity. This study focuses on the understanding and analysis of principles of sociopetality in the receptibility and the visual quality evaluation of bazaar sariaes. Methodology: Firstly, through correlation and regression analysis, the presence of a students for each of the 12 investigated sariaes, and recording of the number of people and their gathering places, steps were taken to assess the criteria and answer the theories and research questions of the study. The evaluation and determination of the scope of the study were achieved through visual quality and sociopetal concepts in a structural dimension derived from the framework of the research and its conformity with visual parameters defined by space syntax software. The space syntax data was analyzed using the Depthmap software. Findings: Based on the findings of the study, it can be argued that access points and routes to the sariaes (whether directly or at a rotating angle), dimensions and total measurement of the saria and central courtyard, number of primary spaces, and direct access to primary spaces affect the extent of sociopetality and receptibility of bazaar sariaes. Furthermore, halls that have more entry points, larger central courtyards, and lesser rotation angle for accessing their middle saria, are more inviting and receptible and are more sociopetal as a result. In some cases, such as Mirza Kuchak saria, Khansari saria, and Golshan saria, visual quality components have a reverse correlation with structural components because entry points with an indirect view of the saria have no bearings on visual qualities, having high visual quality yet lower sociopetality. Conclusion: The findings of this study reveal that although, in most cases, visual quality components affect structural factors and induce sociopetality in the environment, in most bazaar sariaes in Iran such a correlation does not always exist. Sariaes with higher visual quality have lesser sociopetality because, in terms of structure, they do not have intelligible and inviting environments that appeal to the public. Sight and appearance, spatial complexity, practical variety, access and degree of movement, and comfort and number of available facilities affect the spatial quality and thus sociopetality.     Manuscript profile
      • Open Access Article

        5 - The Role of Effective Components on the Visual Quality of Environmental Graphics in the Development of Public Spaces (Case Study: District One of Tehran)
        katayoon Teymoorian Seyed mani Esnaashari Shohreh alipour
        Introduction & Objective: The concept of environmental graphics is one of the concepts of the 21st century, which has become inevitable in the field of urban aesthetics with the rapid development of communication technology and increasing urban population in urban s More
        Introduction & Objective: The concept of environmental graphics is one of the concepts of the 21st century, which has become inevitable in the field of urban aesthetics with the rapid development of communication technology and increasing urban population in urban spaces. Therefore, the aim of this study is the role of effective components on the visual quality of environmental graphics in the development of public spaces in Tehran Region One. Research method: The research method governing the research is descriptive-analytical. This study seeks to investigate the components affecting the visual quality of environmental graphics in the development of public spaces in region one of Tehran and tries to identify the most important factors affecting the visual quality of environmental graphics. Results: In order to investigate the components affecting the visual quality of environmental graphics in the development of public spaces in Tehran, SPSS software was used to perform Cronbach's alpha tests, KMO, Bartlett, T.test and multiple linear regression. The value of Cronbach's alpha and KMO tests was above 0.7 and also the significance level of Bartlett test was less than 0.05, which indicates the internal and structural reliability and validity of the distributed questionnaires. Conclusion: The results of independent sample t.test showed that in general, the visual quality of environmental graphics in public spaces of region one of Tehran, using multiple linear regression test, determined that the components of color combinations, sociability, unity And the integration of components, composition or background architecture, audience perspective and attention to detail were the most important and effective components of enhancement, respectively.   Manuscript profile
      • Open Access Article

        6 - Identifying the Most Important Criteria Affecting Landscape Visual Quality
        Sepideh Saeidi Marjan Mohammadzadeh Abdolrassoul Salmanmahiny Seyed Hamed Mirkarimi
        Background and Objective: In general, landscape studies, conducted based on aesthetic criteria, do not seek to determine the aesthetic value but seek to extract aesthetic preferences of users. These studies have been performed in two different approaches. The first appr More
        Background and Objective: In general, landscape studies, conducted based on aesthetic criteria, do not seek to determine the aesthetic value but seek to extract aesthetic preferences of users. These studies have been performed in two different approaches. The first approach is based on measurable objective criteria and surveying the interaction between these criteria and the second one is based on recognition of the conceptual criteria from the point of observers view. The aim of this study is to identify the most important criteria affecting the landscape visual quality. Method: In this study, objective and subjective criteria of Ziarat basin, where is one of the tourism poles of Golestan province, were prioritized from the point of aesthetic value using the second approach. A questionnaire was developed and distributed among 100 visitors. Data obtained from the questionnaires were analyzed by SPSS software and the criteria were prioritized using ordinal classification. Results: From total of 23 objective and subjective criteria which were surveyed in this study, the first 5 criteria with the highest score were: pristine area, cleanliness of environment, waterfall visibility, visibility of diverse point and color diversity of a landscape.  These 5 criteria could be introduced as the most effective criteria on scenic value of the study area. Conclusion: The subjective criteria introduced in this study could be used as a perfect series of effective criteria which affect the perception of visitors in the other regions too; however, selection of objective criteria for evaluating the visual quality would be different according to geographical location, climatic and topographic characteristics of the area. Manuscript profile
      • Open Access Article

        7 - Evaluation of Outdoor Recreation Capacity and Recreational Demand in Morineh Forest Park in Noorabad City-Lorestan Province
        Masoumeh Mansouri Zahra Havasi Abdalani Ziaedin Badehian Mohamad javad Azizi
        Background and Objective: Development of tourism in preserved areas has many advantages both for the management of the related areas and tourists. Therefore, determining suitable areas for development of tourism in preserved areas and forest parks is highly important fo More
        Background and Objective: Development of tourism in preserved areas has many advantages both for the management of the related areas and tourists. Therefore, determining suitable areas for development of tourism in preserved areas and forest parks is highly important for sustainable exploitation of natural resources. The present study aims to evaluate the potential for ecotourism in Morineh forest promenade in Lorestan province by using analytical hierarchy process (AHP) and geographical information system (GIS). Methods: First, the most important and effective criteria and sub-criteria for evaluating the potential for recreation in the study area were determined. Then, by using Delphi method, some questionnaires were designed and distributed among the related experts. The weight of criterion in each questionnaire was calculated and the average weights were estimated. In the next step, the final weight for each criterion and sub-criterion was calculated. Then, the required maps for the evaluation were provided in GIS environment. Finally, with the help of Weighted Linear Combination technique, the final potential map for the ecotourism development in the region was provided. Results: The results shows that 21.04% of the study area has a high potential and 22.52% has a good potential for ecotourism. In addition, 28.7% has an average potential and 27.72% has a weak potential for ecotourism purposes. Conclusion: Obtaining the detailed information about the importance of Morineh forest park will lead to a higher WTP for the conservation of this ecosystem. Manuscript profile
      • Open Access Article

        8 - Analyzing the Role of Visual Elements in Advertising Board in Modarres Street Land Scape, Metropolitan Mashhad, Iran
        Mahsa Zamiri Azadeh Sharifi noghabi
        Environmental advertising is one of the most significant fields of advertising knowledge which makes city land escapes. The main part of commercial activities is appropriated to urban advertising. Visual elements have fundamental role in creating visual identity and adv More
        Environmental advertising is one of the most significant fields of advertising knowledge which makes city land escapes. The main part of commercial activities is appropriated to urban advertising. Visual elements have fundamental role in creating visual identity and advertising board legibility. Urban advertising boards could have effective representation in city public land escapes. The aim of this study is that identifying the elements of visual harmony and analyzing them in Modarres street, in Mashhad metropolitan to utilize it in order to escalate the land escape quality of the street. According to this purpose, advertising board information was gathered and analyzed by SOWT technique. The results of this study show that the improvement of the level of visual comfort components has a reciprocal and two-way effect on the urban landscape and failure to pay attention to it leads to chaos, heterogeneity and visual disturbances of the environment. Thus, this study put in a proposal to eliminate the illegal advertising and attend the casual environmental advertising in urban land escape designing. Manuscript profile
      • Open Access Article

        9 - Visual quality assessment of the park Sarab Gznhleh Songhor
        Sajjad Shamshiri
        Tourism industry is a the new economic, social and ecological opportunities due to the world needstoday is growing strongly.One of the fundamental factors in dealing with the natural environment,particularly tourism industry, is a quality of landscape. Visual characteri More
        Tourism industry is a the new economic, social and ecological opportunities due to the world needstoday is growing strongly.One of the fundamental factors in dealing with the natural environment,particularly tourism industry, is a quality of landscape. Visual characteristics of the landscapeattributed to identity and sense of place which could be helped to people to enjoy of natural and theartificial environment as well as lead to fundraising and economic and social development. Thepresent study evaluated the landscape of Park Sarab Gznhleh, Songhor. This Park could be consideredas spectacular and recreation because of its location and proximity to the city of the Songhor.Landscape evaluation of Sarab Gznhleh Songhor has been done in three stages: (i) identifying of thelandscape types and their zoning in the park (three zones); (ii) data analysis of results based on ofHassel matrix and (iii) conclusion and suggesting of guideline. Generally, this study requires thefollowing actions for increasing demand of recreational of Sarab Gznhleh Songhor: regard to naturalcondition of water (springs and river) in the park; modification of existing plants and its suitability forlighting system; use a various species of plants, especially native plants in virginal and sloping spaces;proper distribution of park furniture; preparing convenient and safe places for families; developmentof play equipment and sports facilities for all age groups in the park. Manuscript profile
      • Open Access Article

        10 - Investigation and identifying of the important and effective elements for visual quality assessment of different landscape types
        Fazlolah Ahmadi Mirghaed Marjan Mohammadzadeh
        Due to limitations and potential of land ecosystems, ecological integrity and interactions between the various components of land show vulnerable because of the escalation of irrational human activities. So, it is essential that different environmental aspects such as l More
        Due to limitations and potential of land ecosystems, ecological integrity and interactions between the various components of land show vulnerable because of the escalation of irrational human activities. So, it is essential that different environmental aspects such as landscape aesthetic quality be considered in landscape management and planning in order to preserve integrity and balance of ecosystems as well as to achieve sustainable development. Also, it seems necessary to identify and study the important elements affecting quality and aesthetic aspects of landscape in visual quality assessment process. In this study, considering the review and identification of important elements in visual quality assessment of landscape, aesthetic criteria and characteristics were examined based on scientific studies and existing documents. After that, the important and effective elements identified about the various ecological, socio-economic and aesthetic aspects in the visual quality assessment of urban, forest, agriculture, coastal, desert and mountain landscapes. The qualitative analysis was performed in relation to each of the landscapes according to the identified elements and components. This study showed that understanding and awareness of the effective environmental and visual elements and their properties can be helpful in visual quality assessment of different landscape types and it will facilitate its process Manuscript profile
      • Open Access Article

        11 - Evaluating the Visual Quality of Houses in Qajar Period in Kashan City by Employing the Method of Isovist
        vahid Mirzaei Hasan Sajadzadeh Nasim Khanlu
      • Open Access Article

        12 - Evaluating the Effect of Visual Quality of Windows' Fields of View, on Mental Health of Apartment Residents, Through the Recording of Brain Waves
        Hadi Keshmiri Maryam Haghayegh Khosro Movahed Malihe Taghipour
      • Open Access Article

        13 - Analysis of the aesthetic component in urban landscape design emphasizing the quality of high rise buildings (Case Study: ELGOLI Boulevard axis of Tabriz City- From the Entrance of the ELGOLI road to the intersection of Kasai Highway)
        saeedeh feızı lachın pahlavan
        This research investigates the role of aesthetics in improving the quality of urban landscape with the aim of evaluating the 45-meter-wide El-Goli boulevard with emphasis on the high-rise items through the parameters and indices extracted from the research based on theo More
        This research investigates the role of aesthetics in improving the quality of urban landscape with the aim of evaluating the 45-meter-wide El-Goli boulevard with emphasis on the high-rise items through the parameters and indices extracted from the research based on theories of scholars of experts and authors. The research method is mainly descriptive, analytical, and field. The required information of the present research collected through the various sources as comparative-analytical using library resources, documents, records and reports and the remaining part collected by visiting governmental organizations including municipality-district 2, Organization of green space and parks. Based on field studies, data including Panoramic photography and objective observations from both two sides of the El-Goli Blvd. in four sequences collected. The statistical society compromises 500 people in four groups consisting of experts and administrators of this field, professors and students of architecture of Tabriz University and citizens (including tradespeople, residents and passers-by), domestic and foreign tourists.The logic of sampling for selection the study area and statistical society are targeted and randomly respectively. Data analysis is carried by SPSS software. One-way variance test was used among the four groups of studies to compare the dimensions of the visual quality for the urban landscape of high-rise buildings in 45 meter El-Goli boulevard. The results of the study indicate non-satisfaction of the citizens, experts, managers and experts regarding the urban visual quality of high-rise buildings on 45-meter-wide El-Goli Blvd. which requires improvement and co-ordination among all the groups participated in this study. Manuscript profile
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        14 - تاثیر پوشش های بسته بندی و ترکیب گازی بر حفظ کیفیت پس از برداشت گل همیشه بهار
        داود عطایی روح انگیز نادری مصباح بابالار محمد موسوی
        گل همیشه بهار (Calendula officinalis L) به­ عنوان یکی از گل­ های رایج خوراکی نیز شناخته می­ شود. در این تحقیق بهبود ارزش غذایی و ماندگاری گل همیشه بهار با پوشش بسته­ بندی و ترکیب گازی مورد بررسی قرار گرفت. گل همیشه بهار در بسته­ بندی­ های پلاستیک More
        گل همیشه بهار (Calendula officinalis L) به­ عنوان یکی از گل­ های رایج خوراکی نیز شناخته می­ شود. در این تحقیق بهبود ارزش غذایی و ماندگاری گل همیشه بهار با پوشش بسته­ بندی و ترکیب گازی مورد بررسی قرار گرفت. گل همیشه بهار در بسته­ بندی­ های پلاستیکی ساخته شده از پلی ­اتیلن، پلی ­آمید و ترکیب این دو پوشش با ترکیب گاز (5 % اکسیژن+5 % دی اکسید کربن؛ 5 درصد اکسیژن+10 % دی اکسیدکربن؛ 5 % اکسیژن+20 % دی اکسید کربن) یا بدون ترکیب گاز همراه با شاهد (بدون بسته­ بندی) قرار داده شد. این بسته‌ها به سردخانه در دمای 4 درجه سانتی‌گراد منتقل شدند و برای ارزیابی صفات مورد نظر در روزهای 0، 5، 10 و 15 نمونه‌برداری انجام شد. نتایج نشان داد با افزایش زمان نگهداری در تمامی تیمارها، میزان کاهش وزن، نشت یون و پوسیدگی افزایش یافت و محتوای نسبی آب، فنل کل، فلاونوئیدها و کاروتنوئیدها کاهش یافت. در عین حال استفاده از بسته ­بندی پلی ­اتیلن و پلی ­آمید همراه با ترکیب گازی باعث بهبود کیفیت ظاهری و تغذیه ­ای گل ها شد. در بین تمامی تیمارها، تیمار ترکیبی 5 %اکسیژن+10 % دی اکسیدکربن  و پوشش پلی­ اتیلن + پلی­ آمید اثرات بهتری در حفظ کیفیت و افزایش ماندگاری گل‌های همیشه بهار خوراکی داشت. در نتیجه با توجه به ارزش غذایی و دارویی گل همیشه بهار می ­توان از این تیمار به­ عنوان روشی موثر و ایمن برای افزایش ماندگاری و حفظ کیفیت ظاهری و ترکیبات بیوشیمیایی این گیاه استفاده کرد. Manuscript profile