List of Articles Visual perception

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  1 - Review the role of form visual Component from perception and its impact on people's motivation
  mitra faraji fatemeh ebrahimzadeh navai
  Observer’s perceive of architecture is used in many fields. Because much of our perception and understanding of the environment is based on visual stimulus, therefor an expert design should be based on visual stimulus too. Moreover, visual communication is to be u More

  Observer’s perceive of architecture is used in many fields. Because much of our perception and understanding of the environment is based on visual stimulus, therefor an expert design should be based on visual stimulus too. Moreover, visual communication is to be used for strengthening, intensifying, and consolidation of other senses as well, otherwise the aforementioned design will result in poor perception of the environment.In discussing of the perceptions, the worring issue is that despite of the fact that perception system is same for every individual, but that individual has different perception of his/her environment. Perception can be different from similar stimuli and combined with different factors and one factor alone can't determine perceptions. Environmental data in all of conditions and positions are not available. Sensory effect actually is the effect of a form on individuals and it follows different factors, but visual effect belongs to the individual and it doesn't follow any factor and it can have different effects on the individuals.Perception of environment is a function of the ability to receive sensory receptors in which is a function of effective environmental conditions on events such as light, temperature, humidity , pressure, noise,odor and ... . Also personal and social features play significant role in human perceptions. Relationship between individual and environment is formed in different levels such as individual level (feeling, perceptions, values, inner experience and...) and social levels (larger units like different community groups or groups that are similar in age and gender.If sensory stimuli are opposed to each other, they will become confusing and disturbing. The sensory effect like perception deponds on state of body. Because this effect is covered in the individual body, it will follow the personal, biography and social intermediaries. Moreover, the visual effect is a force transmitted and directed by individual and it's quality deponds on individual characteristics.Different proportions range creates a variety of interpretations. Slender, thin and long forms show charm and elegance, while round forms show warmth and comfort. The forms tilted into the inside show aggression or curiosity, while forms tilted out show fear and anxiety. The relationship between basic forms and basic emotions are one of key points of design that embodies dilectical definition of emotions.In this research, factors affecting the visual perceptions of individuals with emphsis on the new approaches and the application of the form in today's architecture design is based on Rudolf Arnheim views on visual perceptions and criticized by the pair comparison method. These factors included tension (complexity and contradiction), physical characteristics,weight (reducing of the mass) and dynamics. Questionnaires were prepared on the basis of paired comparisons to determine the superiority of each of parts. collected data was analyzed using AHP on 50 questionnaires to determine the mean of superiority of each of the factors over other. In addition, in order to determine overall value of each factor, the sum of value of superiority of one part over other parts was calculated and mean was determined.Keywords:Visual perception, architectural, AHP, Human. Manuscript profile
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  2 - Explaining the Effectiveness of Human Visual Perception in the Architectural Environment of Golden and Geometric Proportions in the Sense of Belonging to the Place
  Rezvaneh Mansouri Farah Habib Azadeh Shahcheraghi
  10.30495/jaa.2023.700320
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  3 - Studying the effect of factors effective on navigating in in-between spaces of residential complexes based on visual perception (case study: three residential complexes in Kerman)
  Firoozeh Azmoon Mahdiyeh Moeini Reza Afhami Abbas Masoudi
  The pattern of arrangement of residential blocks regarding the quality of navigation for the residents is one of the most important components in designing residential environments. The reason of studying in-between space is the significance of its design in increasing More

  The pattern of arrangement of residential blocks regarding the quality of navigation for the residents is one of the most important components in designing residential environments. The reason of studying in-between space is the significance of its design in increasing the residents navigating quality. In some contemporary residential patterns, some of features of in-between spaces have been omitted or, if existing, don’t have an appropriate spatial quality. Navigation in In- between space of the residential environment is of the great importance subject. Significant components are effective in enhancing the optimal quality of routing.Therefore, creating environmental backgrounds has a great significance for increasing the navigating quality in residential settings in-between spaces, since it causes the audiences route readability and as a result raises the spatial quality. This study showed that studying the factors effective on navigating quality from audiences' viewpoint and in the after residence stage may yield effective findings for promotion of planning and design of the residential blocks in-between spaces. After residence evaluation depends on the study of effective factors organization which is the accurate recognition of these factors and their effectiveness in navigating from the residents' viewpoint. In this paper, based on performed studies, the components effective on the audience-oriented navigation were identified and classified in three environmental, human and visual domains. This study evaluates the factors effective in designing in-between space and the relation between them regarding navigation. The history of the subject of the relation of inside and outside space has a close relation with the topics discussed in the domain of environmental psychology and behavioral sciences. The need to such debates in the housing ground and relating to what people want their houses was revealed after the failure of some residential projects constructed in 1950s and 1960s.Comparing the obtained parameters the relations between the components of visual perception may be studied regarding the study's objective. For more clarification of the problem, the objects of the study are mentioned as follows: 1- Finding the factors effective on navigation and environmental perception 2- Finding the relation between the components effective in navigation For finding the environmental-human and visual factors, at first field study of the residential complexes in in-between space was performed, then regarding the studied theoretical fundamentals, a table of these factors was prepared.At first, the mentioned components were scrutinized with the content analysis and then were assessed in three residential complexes with structured observation checklist and questionnaire with 90-person statistical population. The questionnaire was codified in three sections based on the components. Data analysis was performed with the aim of finding the significance and relation of the components with each other with SPSS Version 26 software and using Friedman test. The results of study show that from the residents' perception perspective, the balance between three environmental, visual and human components leads to creation of a more optimal space for navigation. These factors were categorized in three groups. It should be mentioned that the components extraction was performed from the research literature and based on the observational checklist and taking notes. Based on Friedman test, the components priority based on their influence rate according to the findings includes respectively visual component, human component and environmental componentAlso, regarding Freidman test, the environmental variable components in the order of significance includes: Form, stimulus of light, color, knot, sequence, spatial, road, contrast, edge, mark Ranking of human variables of components includes: social liveliness, readability, security, control and supervision, availability, pedestrian orientation Ranking of visual variable components includes environment, area, concentration and compression, centuriation, occlusion This study seeks to prove the balance among environmental, human and visual components and finally suggests the designers of this domain to extract a checklist of all effective items resulting from these three components in pre-residence design and their relation with each other. Also, the relation between these variables was extracted based on triple variables. The result of the study shows that the balance between three components may aid the audience in selecting their path. Also, the results of the study helps the designers for creating a framework based on effective factors to be utilized in pre-residence design due to lack of access to environmental user. Manuscript profile
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  4 - An Explanation of Solutions to Promote theVisual Quality of Kitchen Residential Spaces Based on the Basics of Visual Ecology (Video-ecology)
  mohammad hossein javanmardi Tahereh Nasr Jamal-e-Din MahdiNejad
  Images received from the surrounding environment in the form of visual perception greatly contribute to the human-environment relationship and satisfaction with his residence. Recent studies demonstrate that the matching of images received from the surrounding environme More

  Images received from the surrounding environment in the form of visual perception greatly contribute to the human-environment relationship and satisfaction with his residence. Recent studies demonstrate that the matching of images received from the surrounding environment with physiological and vision standards could increase peoples’ sense of satisfaction and the visual quality of their living spaces. Thus, the core subject was to develop solutions to increase the visual quality of living spaces, such as kitchens. The study hypothesized that the components of visual quality, including symmetry, rhythm, the type of line forms, the type of materials, proportions and scales, and color and light contrasts affect users’ satisfaction and the visual quality of the environment. Independent variables of the study included the components that affected the visual quality of the environment, while the dependent variable of the study was users’ satisfaction and inclination, and consequently the visual quality of the environment. The study method fell under quantitative and qualitative research, and the study approach was correlational, which evaluated the components of visual quality related to the physiological mechanism of vision in the kitchen environment in houses. Data were collected by library studies and questionnaires. In general, the study aimed to explain solutions to improve the visual quality of residential kitchen spaces using the basics of visual ecology. The theoretical framework of the study was founded on five physiological mechanisms of vision, including on - and off-systems, reflection function, saccadic automation, spatial frequency, and binocular vision, as the most important indicators affecting the visual quality of a residential environment were based on the views of researchers and theorists. Questionnaire results were analyzed by Photoshop, SPSS, and MATLAB digital image processing software. The findings indicated that in all fronts of the kitchen, people were inclined to unbroken simple, and curved forms and lines. Concerning the component of rhythm, the results indicated that except for the kitchen’s ceiling, as regards the remaining fronts, people were mostly inclined to an image with a rhythm in an x-y axis direction, which may be due to the vertical and horizontal axes being in one direction with the vision system standards and the observer’s angle of vision in line with the binocular vision and saccadic mechanisms. Findings from the component of symmetry also demonstrated that in all five fronts of the kitchen environment, people were mostly inclined to a highly symmetrical image in an axial direction, which may be due to less disturbance at the point of gravity of each form relative to another and visual uniformity and comfort because of the frequency and mutations created based on points of gravity in line with the saccadic mechanism in each image. Concerning proportions in all kitchen fronts, people were mostly inclined to golden proportions because of the human’s range of vision. Concerning the component of materials, people were mostly inclined to the front at which the gas stove and cabinet surface were located, with the front of the dish-washing sink and the cabinet surface seeing a mixture of fully natural materials such as wood, semi-artificial and natural materials. This may be due to the theory of Reflection Function and the more appropriate natural surfaces and textures compared to artificial materials in terms of visual physiology. Also, on the wall front between the cabinet in the back of the stove and the dish-washing sink, people were mostly inclined to use semi-artificial and semi-natural materials such as ceramics and PVC wall covering. Concerning the component of environmental color contrasts, findings showed that people’s inclination at the front of the stove, cabinet surface, and dish-washing sink was directed at applying colors with moderate and high color contrasts because of the need for sharp-sightedness, non-uniformity, and visual fatigue, which would help perform daily activities in the kitchen in line with the on- and off-system principles. Also, at the wall front between the cabinet in the back of the stove and the sink, people were mostly inclined to apply colors with low color contrast to maintain visual comfort and visual concentration over the stove and the sink surfaces. As well, people were mostly inclined to use curved window forms with moderate rises because of the greater activity of the anterior cingulate cortex and the on- and off-systems mechanism. Manuscript profile
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  5 - The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing
  Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi
  Abstract: This study aimed to investigate the effectiveness of Gestalt visual principles on consumer perception in digital marketing. The research employed a descriptive survey method and had an applied purpose. It was conducted in 1402. The statistical population consi More

  Abstract: This study aimed to investigate the effectiveness of Gestalt visual principles on consumer perception in digital marketing. The research employed a descriptive survey method and had an applied purpose. It was conducted in 1402. The statistical population consisted of customers of the digital marketing department of Choob Sang industrial furniture manufacturing company. The sample size was 384, selected through simple random sampling based on Morgan's table. Data was collected using a researcher-made questionnaire, and analysis was performed using SmartPls4 and SPSS software at descriptive and inferential levels.The findings of this research indicate that the gestalt of the digital marketing platform is effective in shaping consumers' visual perception through principles such as similarity, proximity, integration, continuity, appropriateness of role, and context. This effectiveness extends to all three components of the perception process: exposure, attention, and meaning creation, with meaning creation being the most influential component. The results suggest that incorporating Gestalt principles in design can optimize the digital marketing platform and enhance the effectiveness of visual elements in audience perception. This can be achieved by organizing visual content, creating graphic unity on pages, simplifying customer journey steps, increasing interaction, and ultimately improving consumer perception, visual ability, decision-making, and conversion rates in digital marketing. keywords: Gestalt, advertising effectiveness, consumer perception, digital marketing, visual perception Manuscript profile
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  6 - Explanation of the effective criteria on the visual clutters in the perception process
  Mercedeh Tahmasbifard Farah Habib Zahra Sadat Saeideh Zarabadi
  10.30495/uf.2023.1988059.1133
  One of the most important urban issues and concerns today is the disarray and inconsistency of urban facades. This disarray of urban facades has led to the visual clutter of today's cities on a macro level. Since visual clutter is created as a result of a disturbance in More

  One of the most important urban issues and concerns today is the disarray and inconsistency of urban facades. This disarray of urban facades has led to the visual clutter of today's cities on a macro level. Since visual clutter is created as a result of a disturbance in perception, explaining the effective criteria for visual clutter in the process of perception can be a way to solve this problem. With this aim, this research, based on studies of perceptual theories, has investigated the effective criteria for creating visual clutter in the perceptual process, and the path of the perceptual process that leads to visual clutter or relaxation has been determined. Then, the impact of the criteria was measured through a questionnaire and based on the Likert scale, and the effective criteria on visual clutter were ranked through SPSS software and using Friedman's test to determine their importance. The findings of the research show that the lack of coordination and connection of components, lack of readability, and increase of data are the most important, and new and unfamiliar data are the least important in creating visual clutter in the perception process. Manuscript profile
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  7 - The evolution of historical houses of Tabriz metropolis from the perspective of Visual Perception (case example of houses in Qajar period of Tabriz)
  Fatemeh Mohammadiyan ali azar asadolah shafizade
  Introduction:.The Qajar period houses of Tabriz are considered to be the most beautiful historical houses of Tabriz. The aesthetics of these houses is not only formal and outward, but a mass of semantic and functional aesthetics is hidden behind the appearance of these More

  Introduction:.The Qajar period houses of Tabriz are considered to be the most beautiful historical houses of Tabriz. The aesthetics of these houses is not only formal and outward, but a mass of semantic and functional aesthetics is hidden behind the appearance of these houses. Research aim: Explanation and investigation of the influential components in the functional aesthetics of the historical houses of Tabriz in the Qajar periodMethodology: Descriptive-analytical method with qualitative method using interviews was used. In this research, there are two types of statistical population. 1- The houses of the Qajar period of Tabriz, which have been selected from among the 14 famous Qajar houses of Tabriz. 1- There are 135 professors and experts in the field of architecture and historical heritage of Tabriz, of which 16 were randomly selected. To analyze the house in relation to the aesthetics of the interpretive-historical method, and to interview in a semi-structured way with experts from the professors and experts of Tabriz in the fields related to the architecture of this house, the interviews were conducted using audio recorders. The voice of the respondents was coded using the "MaxQodia" qualitative data analysis software with the help of a computer.Studied Areas: The area under study is the city of TabrizResult: It is concluded that the aesthetic factors have been manifested in the context of the body and the function of harmony with local custom and culture, local materials and attention to the needs of all family members and flexibility, and the evolution of the historical houses of Tabriz in the direction of aesthetics (functional, functional) ) Is.Conclusion: The findings of the research showed that the aesthetics of Qajar houses is manifested in a functional, physical, formal, structural and functional-social way and in the relationship with nature. The most important manifestations of this period appear in the form of three styles and periods of purely performance (without paying attention to aesthetics), imitative aesthetics and aesthetics along with functional aesthetics Manuscript profile
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  8 - The Development of Children’s Visual Perception and Projection
  Narges Ensanimehr Reza Pourhosein Masoud Gholamali Lavasani
  The aim of this study was to investigate the Development of visual perception and projection in students. 129 students (60 boys, 69 girls) were selected from the second district of Tehran in the academic year of 1396-1397, using available sampling method. Participa More

  The aim of this study was to investigate the Development of visual perception and projection in students. 129 students (60 boys, 69 girls) were selected from the second district of Tehran in the academic year of 1396-1397, using available sampling method. Participants consisted of 44 preschoolers, 42 first-grade students, and 43 third grade students. The study design was causal-comparative and participants completed Rey-Osterrieth Complex Figure (Rey, 1941) and Tree Drawing Test (Koch, 1949). Then, Anova and Manova data analysis and Pierson correlation test were administered. The results indicated that children’s visual perception and projection develop with age and educational level. The results also showed that children with different ages differ in visual perception and projection and their performances improve as they grow older Manuscript profile