List of Articles Utilitarian value

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  1 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
  iman hakimi
• Open Access Article
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  2 - The Influence of Hedonic Values on Consumer Behaviors
  K. Heidarzadeh E. Hasani Parsa
• Open Access Article
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  3 - Investigation of the Effects of Hedonic Value and Utilitarian Value on General Attitude of Customers Evaluation of Shopping Mall (Case Study: Hyperstar)
  H. Soleymani
• Open Access Article
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  4 - The Role of Utilitarian And Hedonic Value In Apparel Shopping Satisfaction In Iran
  Kambiz Heidarzadeh Neda Irani