List of Articles Utilitarian Product

• Open Access Article
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  1 - Investigating the Effect on Utilitarian Product Knowledge and Hedonic Product Knowledge on Consumer Decision Making
  K. Heidarzadeh M. Norouzi
• Open Access Article
  • Abstract Page
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  2 - Shoppers in Emerging Market: Shopper Typology Based on Shopping Motivations
  milad bakhshi Kambiz Heidarzadeh Hanzaee Mirahmad Amirshahi Rouhollah Zaboli