Shoppers in Emerging Market: Shopper Typology Based on Shopping Motivations
Subject Areas : International Journal of Finance, Accounting and Economics Studies
milad bakhshi
1
(
Department of Business Management, Science and Research Branch. Islamic Azad University, Tehran, Iran
)
Kambiz Heidarzadeh Hanzaee
2
(
Associate professor, Department of Business Management, Science and Research Branch. Islamic Azad University, Tehran, Iran
)
Mirahmad Amirshahi
3
(
Associate professor, Department of Business Management, Alzahra University, Tehran, Iran
)
Rouhollah Zaboli
4
(
Associate professor, Department of Health Administration, School of Health, Baqiyatallah University of Medical Sciences, Tehran, Iran
)
Keywords:
Abstract :