Shoppers in Emerging Market: Shopper Typology Based on Shopping Motivations

Subject Areas : International Journal of Finance, Accounting and Economics Studies

milad bakhshi ¹ , Kambiz Heidarzadeh Hanzaee ² , Mirahmad Amirshahi ³ , Rouhollah Zaboli ⁴

1 - Department of Business Management, Science and Research Branch. Islamic Azad University, Tehran, Iran
2 - Associate professor, Department of Business Management, Science and Research Branch. Islamic Azad University, Tehran, Iran
3 - Associate professor, Department of Business Management, Alzahra University, Tehran, Iran
4 - Associate professor, Department of Health Administration, School of Health, Baqiyatallah University of Medical Sciences, Tehran, Iran

Received: 2022-02-25 Accepted : 2022-05-07 Published : 2022-10-01

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