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        1 - The Process Model of Tourism Culture from the Perspective of Tourism Experts with Grounded Theory
        Leila Hamedi Mohsen Ameri Shahrabi Abbas Ali Ghayomi
      • Open Access Article

        2 - The Role of Tourists in the Formation of the Identity of Tourist Destinations (A Case Study of Samen Region in Mashhad)
        tahereh daryadel ezatalah mafi maryam rajabi
        The increasing competition in the tourism industry has raised the need to pay attention to the development of special value for tourism destinations. Various external and internal factors are effective on society in the tourism destination. Most of the previous research More
        The increasing competition in the tourism industry has raised the need to pay attention to the development of special value for tourism destinations. Various external and internal factors are effective on society in the tourism destination. Most of the previous research has focused on the investigation of external factors such as awareness of cultural changes and even the type of dialect, social behavior, and identity of people. In this research, the role of tourists on the identity of citizens in the Samen region of Mashhad has been investigated. The research population included all residents and people who were in contact with tourists in this area, from among whom 195 people were selected as a sample. The results showed that the indicators of architectural-physical identity and urban texture had an average higher than 3 due to the presence of tourists. The overall results showed that the presence of tourists did not have much effect on the characteristics of the social and cultural identity of the residents of the Samen region. Concerning the indicators of architectural-physical dimensions and urban texture, this effect proved to be more significant. Manuscript profile
      • Open Access Article

        3 - Presenting a Paradigm Model of Tourism Culture Using Grounded Theory method
        Leila hamedi mohsen ameri shahrabi ABBASALI GHAIYOOMI
        Culture is one of the influential factors that tourists consider to choose their destination, which means that the host community attracts travelers with its cultural ornaments and cultural distinction. Therefore, recognizing the strengths and cultural opportunities of More
        Culture is one of the influential factors that tourists consider to choose their destination, which means that the host community attracts travelers with its cultural ornaments and cultural distinction. Therefore, recognizing the strengths and cultural opportunities of the local community is one of the solutions that can attract tourists by highlighting its competitive advantages and take steps to eliminate them by recognizing the weaknesses, policy makers and stakeholders. The method of this research is qualitative and the data method is grounded (grounded theory) and the data has been collected through interviews. The research community consisted of tourism experts, including experts, managers, industry activists and tourism professors, who were identified by the snowball method and after conducting 15 semi-structured in-depth interviews, the data were analyzed to theoretical saturation. The interviews were coded, and after generating 151 concept codes, the concepts were then further abstracted and finally categorized. The categories were placed in the axes of the paradigm model based on Strauss and Corinne model. Manuscript profile