List of Articles Students (non-virtual) master input Yazd University in 1393

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  1 - Designing a Model to Online Shopping Behavior Based on the Quality of Sites
  Mahmoud Naderi Bani Mahdi Al Husseini almodarresi adeleh dehghani ghahnavi Mohammad Mahdi afshar
  The purpose of this research was to provide a comprehensive model of the determinants of online shopping behavior based on site quality. This research was descriptive and Applied Survey. The populaition of research was M.A students with entrance of 1393 in Yazd Universi More

  The purpose of this research was to provide a comprehensive model of the determinants of online shopping behavior based on site quality. This research was descriptive and Applied Survey. The populaition of research was M.A students with entrance of 1393 in Yazd University. 212 sample were chosen based on Cochran formula and by classes sampling. The data collection instrument was questionnaire. data analysis was performed by little squares and by helping of Smart Pls2/0 and Amos23 softwares. Findings showed that technical, appearance and content quality of website Positive affect intention to internet purchase (P<0/05). Manuscript profile