List of Articles Strategic marketing

• Open Access Article
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  1 - Providing a model for the performance of tourist hotels based on market orientation: the mediating role of strategic marketing plans (case study: Isfahan tourist hotels)
  امیر گندمکار علی لوافان مریم اشتر
  10.30495/qrm.2023.705351
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Identifying the Resilient Economy Components Affecting Strategic Marketing in the Hotel Industry
  Elham Kiyanmehr soheil sarmadsaidy Behrooz Ghasemi
• Open Access Article
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  3 - Provide a model of strategic marketing capabilities based on competitive advantage in the banking industry based on the foundation data approach
  Vahid javaheri abbas heydari Bahram Kheiri
• Open Access Article
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  4 - Identifying the network of strategic marketing themes of the second brand in chain stores in order to improve social development with an emphasis on the STP process
  mahnaz solati اعظم رحیمی نیک سید عباس حیدری