List of Articles Special Brand Value Open Access Article Abstract Page Full-Text 1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz) Hassan Soltani mojtaba amini moghaddam Open Access Article Abstract Page Full-Text 2 - Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran morad Roumiyani Najaf Aghaei, Amir hosein Monazami Saeed Rouniyani mina gandomi