List of Articles Social Platform

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  1 - Media Entrepreneurship in Industrial Organizations: Customer Clubs as Audience Engagement Platforms
  Amir Khalafi Datis Khajeheian Ali Badizadeh
  This research investigates application of social platforms for customer engagement, and by using of gamification, presents a framework for value proposition in a platform based customer club. The means for data collection has been deep interviews with two groups of mana More

  This research investigates application of social platforms for customer engagement, and by using of gamification, presents a framework for value proposition in a platform based customer club. The means for data collection has been deep interviews with two groups of managers and customers. Researchers extracted windows of values for customers and windows of income for the company. Then by proposing a gamified system for motivating customers to operate in the platform, a mechanism of keeping them as loyal customers has been developed. This research contributes theoretically by expansion of media corporate entrepreneurship and also by use of new media engaging properties to lock-in customers. Then by proposing a gamified system for motivating customers to operate in the platform, a mechanism of keeping them as loyal customers has been developed. This research contributes theoretically by expansion of media corporate entrepreneurship and also by use of new media engaging properties to lock-in customers. Then by proposing a gamified system for motivating customers to operate in the platform, a mechanism of keeping them as loyal customers has been developed. This research contributes theoretically by expansion of media corporate entrepreneurship and also by use of new media engaging properties to lock-in customers. Then by proposing a gamified system for motivating customers to operate in the platform, a mechanism of keeping them as loyal customers has been developed. This research contributes theoretically by expansion of media corporate entrepreneurship and also by use of new media engaging properties to lock-in customers. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Media Entrepreneurship in Industrial Organizations: Customer Clubs as Audience Engagement Platforms
  Amir Khalafi Datis Khajeheian Ali Badizadeh
  This research investigates application of social platforms for customer engagement, and by using of gamification, presents a framework for value proposition in a platform-based customer club. Audience engagement has been addressed as a wicked problem, and for this reaso More

  This research investigates application of social platforms for customer engagement, and by using of gamification, presents a framework for value proposition in a platform-based customer club. Audience engagement has been addressed as a wicked problem, and for this reason, Stanford approach to design research used as research method. The means for data collection has been deep interviews with two groups of managers and customers. Researchers extracted windows of values for customers and windows of income for the company. Then by proposing a gamified system for motivating customers to operate in the platform, a mechanism of keeping them as loyal customers has been developed. This research contributes theoretically by expansion of media corporate entrepreneurship and also by use of new media engaging properties to lock-in customers. Then by proposing a gamified system for motivating customers to operate in the platform, a mechanism of keeping them as loyal customers has been developed. Manuscript profile