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        1 - The Effect of Relative Marketing on Predicting Future Interactions of Customers and the Bank (Case Study of Mellat Bank of Tehran)
        Hossein Bagheri Behrouz Firuz Dindar Farkush Hassan Givarian
        Today, new form of marketing have emerged that relationship marketing is one of the most important ones. Many companies in order to achieve their goals and keep the customers have taken this style of marketing. Given the importance of this topic, the aim of this study w More
        Today, new form of marketing have emerged that relationship marketing is one of the most important ones. Many companies in order to achieve their goals and keep the customers have taken this style of marketing. Given the importance of this topic, the aim of this study was to evaluation the effect of relationship marketing on customer/supplier future interaction (Tehran Mellat Bank), The purpose of applied, cross-sectional, descriptive method of data collection, surveys and, The population of consumers Mellat Bank in Tehran that the sample of a sample of 384 Select and collect data standard questionnaire with Likert scale of five options by reviewing the history of research and measurement validity descriptive method of data collection, professors and experts and evaluators Mellat Bank organization reliability through Cronbach's alpha coefficient for the total scale 0.901 volume of 397 questionnaires that test hypotheses and analyze data by Kolmogorov-Smirnov, Hierarchical regression analysis, statistical software SPSS and LISREL software for structural equation modeling was used. The results of descriptive or demographic, the most customers were male, between 21 to 41 years, undergraduate education, Self-employed, most under 1 years of bank services and favorable experience of Mellat Bank, make up. Domestic In inferential, information exchange on the relationship quality and social exchange on the relationship quality and relationship quality there are significant positive impact on anticipation of future interaction. Manuscript profile
      • Open Access Article

        2 - The Role of Industrial Location on Locating of Industrialists in Industrial Estates (The Case of East Azerbaijan/I.R.Iran)
        فیروز Jamali کریم Hosseinzadeh بهزاد Entezari
        One of excitement classical problems in Geography and Regional Planning, in whichboth geographers and economists participated, is “Industrial Location”. On the otherhand “Industrial Estates” are one of results of regional planning which aimed tor More
        One of excitement classical problems in Geography and Regional Planning, in whichboth geographers and economists participated, is “Industrial Location”. On the otherhand “Industrial Estates” are one of results of regional planning which aimed toredirect mainly polluted industries to agglomerated, industrial zones out of living andrecreational environments. Despite of the benefits of industrial estates, statistics showthat in East Azerbaijan province (Iran), industrialists have little inclination to locate inthese estates.This paper assumes that irrational location of these estates is one of the mostimportant factors for reluctance of industrialists for locating in them.The results of the research show that:1. Unlike developed industrial economies, the process of emerging industrial estatesin Iran was an external, imposed one; so the nation could not benefit its results.2. The location of industrial estates in East-Azerbaijan province has been a residual ofother land uses, caused to prevent industrialists to locate in them.Location itself is a parameter in industrialization process and unsuitable location ofindustrial estates can be a factor for reluctance of industrialists to locate in them. Manuscript profile
      • Open Access Article

        3 - The Antecedents Destructive Organizational Behaviors based on Social Exchange Theory in Metacombination Method
        Mohsen Shahbazi Shahla Sohrabi Esmaeil Asadi
      • Open Access Article

        4 - Comparison of social and social exchange styles among patients with Gastrointestinal and cardiac cancer and normal group
        Majid Saffarinia Mehdi Khalili
        Comparison of social and social exchange styles among patients withGastrointestinal and cardiac cancer and normal groupAbstractObjective: In the present study, the comparison of the sociological effects of behavior and social exchange style in cancer and heart patients More
        Comparison of social and social exchange styles among patients withGastrointestinal and cardiac cancer and normal groupAbstractObjective: In the present study, the comparison of the sociological effects of behavior and social exchange style in cancer and heart patients with normal individuals was compared. Methods: The research community included cancer patients who had visited the offices of oncologists and cardiologists; 90 people were randomly selected and they were randomly divided into 3 groups of 30. To analyze the data, descriptive statistics (mean and standard deviation) and inferential statistics (one-way analysis of variance and follow-up test) were used. Individuals responded to Liebmann's (2011) and Pan-Socialism (2002) social exchange style questionnaires. Results: There was no significant difference between the social exchange style of people with heart disease and cancer and normal people. But there is a significant difference between the socialization of people with heart disease and cancer and that of normal people. Conclusion: By recognizing the characteristics of socialization and its negative effects, and recognizing the desired social exchange style, we can take a step towards the recovery of chronic patients with gastrointestinal cancer and heart patients.Keywords: social exchange style, socialism, gastrointestinal cancer and heart disease. Manuscript profile
      • Open Access Article

        5 - The Application of Planned Behavior and Social Exchange Theories in the Attitude of Khuzestan Public Libraries Staff on knowledge sharing behavior through Their Intention of Knowledge Sharing Behavior
        zahra ghafari fariba nazari
        Objective: The aim of this study was to determine the application of theories of planned behavior and social exchange in the attitudes of Khuzestan public library staff on knowledge sharing behavior through their intentions towards knowledge sharing behavior. Methods: T More
        Objective: The aim of this study was to determine the application of theories of planned behavior and social exchange in the attitudes of Khuzestan public library staff on knowledge sharing behavior through their intentions towards knowledge sharing behavior. Methods: This is a descriptive research that was conducted by analytical survey method with a causal approach. The research population includes all employees of public libraries in Khuzestan province, including librarians and staff of 340 people, of which 181 people were selected by simple random sampling as a sample to participate in the research. The research data were distributed among the members of the research community after confirming the validity and reliability by distributing a researcher-made questionnaire designed based on Eisen (1991) and Concanhall (2005) theories. Reliability of research questionnaires using Cronbach's alpha test, attitudes toward knowledge sharing (0.80), behavioral intention (0.74), knowledge sharing behavior (0.70), planned behavior (0.71) and social exchange (74.74), respectively. 0) Calculated and approved. Data were analyzed using SPS software version 23 and Smart PLS software using descriptive statistics and inferential regression test. Results: The research findings showed that attitudes toward knowledge sharing (0.284) knowledge sharing intention and (0/747) on knowledge sharing behavior and knowledge sharing intention (0/164) on knowledge sharing behavior have a significant positive effect. The mediating role of knowledge sharing intention in the effect of knowledge sharing attitude on knowledge sharing behavior was also confirmed. Conclusion: According to the research results, theories of planned behavior and social exchange are used in the attitudes of Khuzestan public library staff on through on knowledge sharing behavior towards knowledge sharing intention. Manuscript profile
      • Open Access Article

        6 - Comparison of social exchange styles and socialization and psychological well-being among convicts, plaintiffs and the ordinary group of the government penitentiary complex (medical violations)
        mahvash Izadi majid saffarinia
        The aim of this study was to compare social exchange styles and socialization and psychological well-being among convicts and plaintiffs and ordinary people in the government penitentiary complex. The research design was descriptive and its population was all clients of More
        The aim of this study was to compare social exchange styles and socialization and psychological well-being among convicts and plaintiffs and ordinary people in the government penitentiary complex. The research design was descriptive and its population was all clients of Tehran Government Penitentiary Complex (Medical Violations Branches) (1399). 255 samples were randomly selected, 85 were plaintiffs, 85 were offending physicians, and 85 were normal, all male. The research instruments are Liebman (2011) Social Exchange Styles Questionnaire, Penner Socialization Questionnaire (2002) and Ryff Psychological Welfare Questionnaire (1995). Multivariate analysis of variance and post hoc tests with SPSS26 and LISREL 10 software were used to analyze the data. The results showed that there was a significant difference between the social exchange styles and sociability of the three groups and in terms of psychological well-being in the normal group was higher than the accused and plaintiff groups. By recognizing the social personality characteristics of these offenders, it is possible to understand the cause of personality violations to some extent, and take steps to prevent and reduce such violations through pre-employment counseling and licensing. Manuscript profile
      • Open Access Article

        7 - Prediction of social exchange based on personality dimensions with the mediating role of narcissism in Tehran students
        مجید صفاری نیا samira Mansouri khameneh
        The purpose of this research was to predict social exchange based on personality dimensions with the mediating role of narcissism in Tehran students. This research is a type of quantitative research, and in terms of its purpose, it is considered to be an applied researc More
        The purpose of this research was to predict social exchange based on personality dimensions with the mediating role of narcissism in Tehran students. This research is a type of quantitative research, and in terms of its purpose, it is considered to be an applied research. The research method is descriptive-correlation type. The statistical population of this research, the statistical population in this research includes all the students of Tehran city in the academic year of 1400-1401, there were 300,000 people in Tehran city, which was sampled based on the table of Georgesi and Morgan 384 and with the available method. Among the research tools were the 5-factor questionnaires of Neo's personality traits, the social exchange style questionnaire by Liebman et al. (2011) and the narcissistic personality questionnaire by Raskin and Terry (1988). The data obtained was analyzed by SPSS version 26 and AMOS software. The results showed that narcissism has a partial mediating role in the relationship between the personality traits of "excitability, extroversion, openness and agreeableness" with all exchange styles, but the personality trait of "obligation" with the mediation of narcissism does not play a role in explaining any of the exchange styles. As a result, it can be said that narcissism and personality factors play an irreplaceable role in the social exchange of students. Also, the findings of this research show a low relationship between "excitability" and "agreeableness" with narcissism, and the relationship between narcissism and extroversion showed a high number, so it can be said that narcissism of the type of grandiose effect has a stronger relationship with personality traits, and therefore, in this case, it can be more To act as a mediator between personality traits and social exchange. On the other hand, the analysis of the coefficients of the path of narcissism with social exchange styles shows that the exchange style of "utilitarianism" with the path coefficient of -0.416 and the social exchange style of "individualism" with the path coefficient of -0.343 have a stronger correlation coefficient than the rest of the exchange styles. They have social (investment, follow-up, fairness). In summarizing the results, it can be said that narcissistic people are gradually excluded from society, and on the other hand, positive personality and behavioral characteristics strengthen students' social exchange relationships. It is suggested to hold workshops in this regard in order to reduce people's narcissism and strengthen personality traits. Manuscript profile