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      • Open Access Article

        1 - A Factor Analytic Study on Service Quality Perceptions and Satisfaction in the E- Tourism
        M. Matta S. Verma
      • Open Access Article

        2 - Investigation of the Effects of Corporation Ability Association and Brand Awareness on Repurchase Intention and Mediator Roles of Quality Perception and Brand Resonance in Consumer Decision Marketing Process
        A. R. Kia
        This research is aimed at investigation of the effects of corporation ability association (CAA) and brand awareness on repurchase intention and mediator roles of quality perception and brand resonance in consumer decision marketing process. This used model is theory res More
        This research is aimed at investigation of the effects of corporation ability association (CAA) and brand awareness on repurchase intention and mediator roles of quality perception and brand resonance in consumer decision marketing process. This used model is theory research and expanded brand equity of Aaker and Keller. Which impressive variables in accepting, consist of corporation ability association, brand awareness, quality perception, brand resonance, brand extensibility, price flexibility, repurchase intention. Procedure which has been done by a group of 385 person from Tehran's researches and sciences Azad University branch using descriptive statistically way, reasoning and constructive variable for intention for repeated purchase and decision-making process. Result of analysis using structural equations modeling has shown that overall CAA and quality perception and brand extensibility, brand awareness and quality perception, quality perception and brand resonance and price flexibility and repurchase intention, brand resonance and brand extensibility, has means relationship and variables mention has effected to process purchase.       Manuscript profile
      • Open Access Article

        3 - Consideration of Price Perception and Quality Perception on Behavioral Intention in Private and State Banks in Iran
        K. Hamdi S. S. Al Hosseini
        This research for first time in Iran tried to work on investigation about price perception and Quality perception on Behavioral Intention in private and state banks. In this research by explaining about 8 hypothesis we investigate about relationship More
        This research for first time in Iran tried to work on investigation about price perception and Quality perception on Behavioral Intention in private and state banks. In this research by explaining about 8 hypothesis we investigate about relationship among price, quality, customer satisfaction, customer value and Behavioral Intention and by working exploratory research project, surveying research approach & accidental sampling, the necessary information of 196 customers of state and private banks was collected by the support of a valid & reliable questionnaire. This information has also been analyzed by the use of comparison tests and correlation tests. The conclusion shows that there is a direct relationship between Quality perception and Customer value, between Quality perception and Customer satisfaction, between Customer value and Customer satisfaction, between Customer satisfaction and Behavioral Intentions and the most important of all between Price perception and Behavioral Intentions in banks and still quality perception rather than price perception play less important role in Behavioral Intentions. On the other hand, other result shows no direct relationship between price perception and customer value and also Quality perception and customer value. Manuscript profile
      • Open Access Article

        4 - The Perspective of Female National Hero Athlete about Gender Inequality in Sport
        Masoumeh Nazari azad Akbar Talebpour Majid Kashani
        Consideration of gender inequality among female athletes is considered as one of the grounds for discovering women's interest in sports.The present study uses theories in this field such as theories; gender socialization, gender inequalities, sociology in the form of co More
        Consideration of gender inequality among female athletes is considered as one of the grounds for discovering women's interest in sports.The present study uses theories in this field such as theories; gender socialization, gender inequalities, sociology in the form of consciousness of the thirty Wright Mills, Collins Contradiction Theory, Bloomberg Gender Inequality Theory, Chapters Gender Equality Theory, Gender Equity Theory and Physiological Barriers Theory is based on an analytical model to explain the perception of gender inequality in sport. Based on research model, independent variables, socio- Economic, values ​​and norms Social, pattern of parents, type of exercise, women, women's education, using the media as dependent variables affecting the perception of inequality in sports were selected. The method of this study was to use a survey method among female athletes at the national and transnational level as a statistical population. 200 of them were selected as a statistical sample by random sampling. The research instrument was a questionnaire and its reliability was confirmed using Cronbach's alpha. The findings of the research were analyzed using multiple regression analysis and path analysis. Results of multiple regression analysis showed variables; socio-economic status, social values ​​and norms, parental modeling, women's education and media use respectively The most effect on the dependent variable has been investigated and, in total, more than 48% of the variations of the function variable have been explained. Manuscript profile
      • Open Access Article

        5 - A study of relationship between perceptions of social ineqality, social loafing, job stress and job satisfaction among the personnels of Islamic azad university Islamshahr branch
        Saeid Najarpour Ostadi Alireza Agdamibaher AsadAllah Khadivi
        The aim of the paper is to study the relationship between perception of social inequality, social loafing,job stress and job satisfaction among the personnels of Islamic Azad university-Islamshahr branch.The statistical population was 175 people: 77 official employees, More
        The aim of the paper is to study the relationship between perception of social inequality, social loafing,job stress and job satisfaction among the personnels of Islamic Azad university-Islamshahr branch.The statistical population was 175 people: 77 official employees, 72 temporary contract-based employees and 26 pemanent contract- based employees were selected through random stratified method.The data were collected through two standard questionnaires,namly spector’s job satisfaction, Davis and et.al.job stress,and two researcher made questionnaires regarding social inequality perception, and social loafing.All the tools enjoyed a desirable reliability.The test of hypotheses showed that there is relationship between each of the variables of hypotheses showed that there is relationship between each of the variables of social inequality perception,social loafing,job stress and job satisfaction.It was also determined that 33.190 job satisfaction variance results from the studied variables.It became clear that the type of employment,academic degree and their interaction has a significant effect on job satisfaction.The effect of academic degree is more than that of other variables.Each of the job stress,social inequality,social loafing,type of employment and academic degree variables had separate effects.job stress of temporary contract-based employees and official employees is more than that of the permanent contract-based employees.Job stress among the employees with bachelor degree is more than that of other employees and it became clear that the rate of loafing among the employees with bachelor degrees is more than that of the other personnels. Manuscript profile