List of Articles Purchasing Decision Open Access Article Abstract Page Full-Text 1 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities mohamad Hadi Asgari Ali Einy Open Access Article Abstract Page Full-Text 2 - Modeling the Effect of Packaging on Canned Goods Purchasing Decisions among Job Subcultures Dariush Zarei Hosein Vazifehdust Vahidreza Mirabi Open Access Article Abstract Page Full-Text 3 - Providing an Optimal Model of Affective Attitude in Customers' Purchasing Decisions in Industrial Markets Seyedeh Hanieh Mirkiaei Tamijani Hamidreza Saeednia Zahra Alipour Darvish 10.22094/joie.2022.1931190.1856 Open Access Article Abstract Page Full-Text 4 - Identifying the lifestyles of investors, the degree of mental conflict and the type of purchasing decision with a financial-behavioral approach Sayyed Mohammadtaghi Hosseini kia Vahid Reza Mirabi Open Access Article Abstract Page Full-Text 5 - Effect of Women`s Role and Family Structure on CDMS sahar asadzadeh manjili Fereshteh Lotfizadeh 10.30495/jzvj.2022.22909.3036