Modeling the Effect of Packaging on Canned Goods Purchasing Decisions among Job Subcultures

Subject Areas : Business Strategy

Dariush Zarei ¹ , Hosein Vazifehdust ² , Vahidreza Mirabi ³

1 - Department of Business Management, Marketing Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
2 - Department of Science and Research, Islamic Azad University, Tehran, Iran
3 - Department of Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2019-04-21 Accepted : 2019-08-25 Published : 2019-07-01

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