List of Articles Purchase Decision Making Open Access Article Abstract Page Full-Text 1 - Providing a comprehensive model based on the effect of behavioral indicators of Vals lifestyles on Purchase decision making styles of Asel - case study: female buyers with high and low income and financial resources in Tehran city Seyed Mohamad Taghi Hosseinikia Vahid Reza Mirabi Open Access Article Abstract Page Full-Text 2 - The informational, utilitarian effect and expression of the value of reference groups with the decision to buy sports consumers مریم یوسفی فرشاد تجاری زینت نیک آئین