List of Articles Personal Values Open Access Article Abstract Page Full-Text 1 - Development of a Structural Model of the Role of Media Literacy on Personal Values with the Mediation of Cognitive Flexibility of Women in Tehran Mahboobeh Moosivand hamideh hosseinzadeh Samaneh Rashtbar Rana Mohammadzadeh 10.30495/mediastudies.2023.75466.1547 Open Access Article Abstract Page Full-Text 2 - The influence of personal values on customer loyalty in agricultural bank of Tehran MOHAMMAD ALI Abdolvand leila Andervazh zahra atf iman ghasemi hamedani Open Access Article Abstract Page Full-Text 3 - The Impact of Knowledge and personal Values on Consumer Ethical Behavior with an Emphasis on the personal and Situational Characteristics Mehdi Naeimi Nezamabad Hossein Vazifehdust Mohammad Ali Abdolvand Behnaz Khodayari