List of Articles Personal Values Open Access Article Abstract Page Full-Text 1 - Development of a Structural Model of the Role of Media Literacy on Personal Values with the Mediation of Cognitive Flexibility of Women in Tehran Mahboobeh Moosivand hamideh hosseinzadeh Samaneh Rashtbar Rana Mohammadzadeh 10.30495/mediastudies.2023.75466.1547 Open Access Article Abstract Page Full-Text 2 - Customer intention to visit: an integrated theoretical approach in green restaurants context edward__markwei__martey edward__markwei__martey Open Access Article Abstract Page Full-Text 3 - The influence of personal values on customer loyalty in agricultural bank of Tehran MOHAMMAD ALI Abdolvand leila Andervazh zahra atf iman ghasemi hamedani Open Access Article Abstract Page Full-Text 4 - The Impact of Knowledge and personal Values on Consumer Ethical Behavior with an Emphasis on the personal and Situational Characteristics Mehdi Naeimi Nezamabad Hossein Vazifehdust Mohammad Ali Abdolvand Behnaz Khodayari Open Access Article Abstract Page Full-Text 5 - Investigate the Effect of Beliefs, Morals and Personal Values on Tolerance of Fraud in Auditors Hasan Rahimifard Leila Safdarian Meysam forooghi