List of Articles Online Retail Open Access Article Abstract Page Full-Text 1 - Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory Monir sadat Mirahmadi yazdan shirmohammadi Seyed Mahdi Jalali Open Access Article Abstract Page Full-Text 2 - The Exploration of Verbal and Visual Characteristics of products in online stores Babak Rashidi Ashtiani S. H. Khodadad Hoseini Beytollah Akbari Moghaddam Open Access Article Abstract Page Full-Text 3 - Identifying the Factors Affecting the Perceived Benefits of Social Commerce For Female Online Retail Customers Monire Ghahreman Shahraki Soheila Zarinjoi Alvar Narges Ebrahimi Open Access Article Abstract Page Full-Text 4 - Presenting a pattern of creating hope in the consumer to the brand (Case study: online retail) Mohamadali Taghizadeh Dariush Jamshidi Alireza Rost