The purpose of this study is to present a model of marketing capacity in Khuzestan steel industry and its impact on financial performance in order to develop investment. The method of the present study is mix method with an exploratory design that was performed through More
The purpose of this study is to present a model of marketing capacity in Khuzestan steel industry and its impact on financial performance in order to develop investment. The method of the present study is mix method with an exploratory design that was performed through two qualitative and quantitative stages using the data theory of the foundation. In Qualitative stage data were collected through interviews with 15 experts and marketing experts who were selected through purposive sampling method and analyzed with Maxqda software. The results of the analysis of theoretical foundations and research interviews led to the final model of marketing capacity, which has 7 main categories of product, distribution, market, customer, competitor analysis, advertising and brand. Competitors analysis and product in the role of "underlying factors" of the market in the role of "intervening conditions", advertising, brand and distribution network in the role of "strategies and strategies" and the role of marketing capacity in the role of "outcome" have been identified. In order to fit the mentioned model, 200 employees of Khuzestan Steel Industry who were selected by random sampling method, answered the researcher-made marketing capacity questionnaire that resulted from the results of the quality section and also Financial dimension of Kaplan and Norton (2001) organizational performance questionnaire. Data were analyzed using LISREL software. Findings indicated a good fit of the proposed model
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In this article, it has been tried to investigate and analyze enterprise input_output model, the relationship between the main products of Khuzestan Steel Company with the internal departments of this company and also with the national economy on both the supply and dem More
In this article, it has been tried to investigate and analyze enterprise input_output model, the relationship between the main products of Khuzestan Steel Company with the internal departments of this company and also with the national economy on both the supply and demand sides and in the form of Backward and Forward linkage for the year 1400 by using the enterprise data model. Therefore, by compiling the enterprise input_output table of Khuzestan Steel Company, the production multiplier and the backward and forward linkages of the four products of slabs, billets and blooms, Pelletizing and sponge iron were calculated in the company and the national economy.The results of this research show that backward and forward linkage of Khuzestan Steel Company with the national economy is 3.21 and 1.41 units, respectively. Among the company's production activities, the highest link was related to the pelletizing product with 1.0 units and , the lowest link was related to the slab product with 0.55 units. pelletizing and sponge iron have the highest and lowest previous linkages (0.02 and 0.78 units) with the national economy, respectively. At the national level, rebar receives a large share of its demand from the products of the Khuzestan Steel Company, and ironstone is considered the most important consumable of these 4 products of the company.
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This study was performed in Khoozestan Steel Company for the development of a model for strategic supplier selection approaches using structural equation modeling and fuzzy logic .The purpose of this research was to design and develop a suitable model for s More
This study was performed in Khoozestan Steel Company for the development of a model for strategic supplier selection approaches using structural equation modeling and fuzzy logic .The purpose of this research was to design and develop a suitable model for supplier selection using structural equation modeling and fuzzy logic approaches in the Khoozestan Steel Company. Survey was done across all employees associated with the evaluation and selection of suppliers of the steel company, which had a total of about 200 people. Sampling method of this study is sampling available. Questionnaire used as a data collection tool, and for this research two questionnaires prepared to provide two levels of selection A comprehensive approach inclusive two-level structural equation modeling and fuzzy logic approach is proposed. SPSS, Lisrel and Matlab softwares were used for data analysis. After reviewing the literature and views of the experts of Khoozestan Steel, 8 criteria have been identified including high quality, Supplier delivery performance, service standard level, the cost and pricing level, high standard of management and organization, financial status, level of technology and technical capabilities and experience in providing funding for supplier evaluation and selection. After analysis, the results of the study showed that eight specified criteria have significant impact on the choice of supplier. The findings also confirmed the fitness and suitability of the supplier selection model and determination of the relative importance of research in the first level and position options for the Khoozestan Steel Company for determination of the supplier of alloy components at the second level and confirmation of compatibility and validity of decisions and final output of the proposed model showed that the scores are calculated. The highest of the A supplier has the most importantce and highest rank, and therefore the best option for Khoozestan Steel Company for supplying the alloy components. After A supplier, the suppliers of C, D and B are next in rank respectively.
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