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Open Access Article
1 - Place
atusa modiriThe purpose of article is review and represent of theoretical framework of place into three approaches: positive, critical and phenomenological. First part of article explains definitions of place. Second part presents phenomenological theories such as Relph and Schultz MoreThe purpose of article is review and represent of theoretical framework of place into three approaches: positive, critical and phenomenological. First part of article explains definitions of place. Second part presents phenomenological theories such as Relph and Schultz. The third part of the article contains critical approach of Messy and Habermas to just phenomenological approach about place. The forth part presents positive approach and explains criteria and policies which have been expanded by Montgomery and canter. The fundamental concepts of phenomenological approach is topology and inside – outside. Critical approach distinct the essential role of economical and social structure in forming place. Positive approach explains three dimensions of place as physical, meaning and activity; but the most important issues are human and his interaction of human being with latter dimensions. The content analysis has been used. Manuscript profile -
Open Access Article
2 - Investigating the Relationship between Gender and Perception of Environment and Its Effect on Design from Gestalt Perspective
fatemeh nejati seyedeh roxana Jazdarei sayeh goudarzi -
Open Access Article
3 - Application of Gestalt Theory in Poster Design of Urban Spaces
Azam Tabakhan esfahaniIntroduction and purpose: Gestalt is defined as the psychological science of form and shape recognition, which appeared in Germany in the first half of the 20th century. This theory states that the human brain uses this method to understand complex subjects that are mad MoreIntroduction and purpose: Gestalt is defined as the psychological science of form and shape recognition, which appeared in Germany in the first half of the 20th century. This theory states that the human brain uses this method to understand complex subjects that are made up of various components. Summarize the components in the form of a single subject and obtain a general understanding of that subject at first. This theory is presented based on how the eye organizes visual experiences, which has had an impact in various fields of science, philosophy, and art. Method: In this research, which was carried out in a descriptive-analytical method, and its information was collected in a library manner, and its subject is within the scope of the author's professional experience and education, three posters by the artist Masoud Najabati, which are related to the subject In this research, appropriateness was selected and the written and visual information of the posters was studied based on the Gestalt theory. The present article, which has been made with the aim of familiarizing and the performance of each of these principles in art, specifically in poster design, has answered this question that the organization of text and image based on the above theory in the posters in question has visual characteristics. Findings: Gestalt perceptual rules are widely used in the graphic design of these posters, and this shows that the designer's mind was automatically and unconsciously involved in these perceptual rules when creating his work. Also, the results show that the graphic designers of the sample posters have consciously or unconsciously used each of the organizing principles of Gestalt rules of visual perception in the design and composition of the visual elements of the poster (image and text). Conclusion: The results of this research show that the organization in of similarity. The law of proximity, the law of the principle of overlap, the law of the principle of continuity, the law of the principle of integration, the law of the principle of common destiny can be studied and evaluated, and by applying these principles, the process of visual perception is formed. Manuscript profile -
Open Access Article
4 - Investigating the Effect of Teaching Architectural Cognition Cards Based on Gestalt Theory on Metacognition and Mental Ideas Students
Farhad KarvanChanges in architectural education, reconstruction of education and improvement of educational systems to understand the learning process have always been of interest to architectural education professionals. The purpose of this study was to investigate the effect of ar MoreChanges in architectural education, reconstruction of education and improvement of educational systems to understand the learning process have always been of interest to architectural education professionals. The purpose of this study was to investigate the effect of architectural cognition cards education based on Gestalt theory on metacognition and mental ideas in the design process of students. This research was a quasi-experimental study with pre-test design, post-test with control group. The statistical population included all students of Hamadan Universities. A sample of 40 people was selected by convenience sampling method. Students were randomly divided into experimental and control groups (20 people in each group). The experimental group underwent architectural knowledge cards education based on Gestalt theory for 8 sessions. The main tools for data collection in this study included the State Metacognition Questionnaire and the Mental Ideas Scale. To analyze the data, Smirnov calligraphy test and Leven test were used to calculate the assumptions and multivariate and bivariate MANCOVA analysis of covariance were used. The results showed that architectural cognition cards education based on Gestalt theory has been effective on students 'metacognition and has also been effective on theme design processing in students' design process. The results of this study showed that architectural cognition cards education based on Gestalt theory has an effect on increasing the metacognition of architecture students and thus helps to improve the quality level of architecture students in design. Manuscript profile -
Open Access Article
5 - Comparison of the Effectiveness of Group Training Based on Mindfulness, Gestalt Theory and Islam-oriented Spiritual-Religious Approach on the Perceived Marital Relationship Quality of Mothers of Mentally Retarded Students
nazila mazruei marziyeh. alivandivafa naeimeh moheb The present study was conducted with the aim of determining the difference in effectiveness of group training based on mindfulness, Gestalt theory and Islam-oriented spiritual-religious approach on perceived quality of marital relationship of mothers of intellectu More The present study was conducted with the aim of determining the difference in effectiveness of group training based on mindfulness, Gestalt theory and Islam-oriented spiritual-religious approach on perceived quality of marital relationship of mothers of intellectually disabled student. The statistical population included all the mothers of Intellectually disability students in the academic year 2020-2021 who were studying in exceptional primary schools in Tabriz city, of these, 48 samples were selected in 3 experimental groups of 12 people and 1 control group of 12 people. According to the construction of the research and the current conditions (coronavirus), the available sampling method was used to select the sample. The instruments which used was Fletcher's perceived relationship quality scale (2002). The results of multivariate covariance analysis showed that group training based on mindfulness, gestalt and Islamic spiritual-religious approach is effective on the perceived marital relationship quality of mothers of mentally retarded students. Based on the results obtained from this research, it can be concluded that group training based on mindfulness, Gestalt theory and the spiritual-religious approach based on Islam can be used as complementary interventions to reduce problems and improve the marital relationship of mothers of students with Intellectually disabilities. Manuscript profile -
Open Access Article
6 - Effectiveness of Group Gestalt Therapy on Social Anxiety, Test Anxiety and Positive and Negative Affection of Female Students
Fatemeh Mohammadi Maryam HafezianThis research was conducted based on purpose of evaluating the effectiveness of group gestalt therapy on social anxiety, test anxiety and positive and negative affection of female students. The research design was semi-experimental and pre-test and post-test with contro MoreThis research was conducted based on purpose of evaluating the effectiveness of group gestalt therapy on social anxiety, test anxiety and positive and negative affection of female students. The research design was semi-experimental and pre-test and post-test with control group. The statistical population of the study was all female undergraduate students of Sari Azad University in the academic year of 2015-2016. Of the total number of the target population, 50 people were willing to cooperate. Then, social anxiety scores, anxiety test, and the PANAS positive and negative affection scores were provided and pre-tested. Twenty students were selected using available sampling method (20 in the experimental group and 20 in the control group). Then, interventional therapy (8 sessions of 90 minutes) was performed on the experimental group. After the end of the sessions, the students of both groups were subjected to post-test. Data were analyzed using covariance analysis. The findings showed that Gestalt therapy explains about 37% of variance in reducing social anxiety. Also, gestalt therapy explains about 67% of the variance in reducing test anxiety, and gestalt therapy has been led to increase in positive affection and reduction in negative affection. The results showed that group gestalt therapy has an effect on social anxiety, test anxiety and negative and positive affection. Manuscript profile -
Open Access Article
7 - Investigating Gestalt contextual methodology in decoding shape of the Chlipa in Ferdowsi's tomb
Milad Khoshmaram Amir GhahramanpouriIn contextualism, the evaluation and study of the system formation of the effect in the form of the whole ( surrounding context ) is paid attention. Because the correlation between architecture and surrounding context can be investigated in a given context, in a way whi MoreIn contextualism, the evaluation and study of the system formation of the effect in the form of the whole ( surrounding context ) is paid attention. Because the correlation between architecture and surrounding context can be investigated in a given context, in a way which is being stand to the Cubism in terms of conceptually and principle of the form of the context (Gestalt) in terms of methodology. In such a way that connection between effect and its surrounding components are defined through continuous whole and maintaining personal characteristics, in the part to whole system. Contextual methodology can be defined in the form of mixing the effects and the context, as well as the implementation of the effects in productive structure and solution in it, because evaluation and using of it by a word like Gestalt is a factor between changing and constant components that has a special place in creating architectural effect. The components based on Chlipa design can be identified Based on and according to the design of Ferdowsi’s tomb, which was designed from adapting ancient samples and sprit of national nationalism of that time. Therefore, we analyze and describe the value-based documents by using written documents and primary conclusion and consider Chlipa design in the form of comparative argument with a question such as: “how can respond to decoding Chlipa pattern in Islamic Tombs such as Ferdowsi’s tomb through contextual methodology? It is possible to respond to the signs of this component in formation of Ferdowsi’s tomb in terms of contextualism.In contextualism, the evaluation and study of the system formation of the effect in the form of the whole (surrounding context) is paid attention. Because the correlation between architecture and surrounding context can be investigated in a given context, in a way which is being stand to the Cubism in terms of conceptually and principle of the form of the context (Gestalt) in terms of methodology. In such a way that connection between effect and its surrounding components are defined through continuous whole and maintaining personal characteristics, in the part to whole system. Contextual methodology can be defined in the form of mixing the effects and the context, as well as the implementation of the effects in productive structure and solution in it, because evaluation and using of it by a word like Gestalt is a factor between changing and constant components that has a special place in creating architectural effect. The components based on Chlipa design can be identified Based on and according to the design of Ferdowsi’s tomb, which was designed from adapting ancient samples and sprit of national nationalism of that time. Therefore, we analyze and describe the value-based documents by using written documents and primary conclusion and consider Chlipa design in the form of comparative argument with a question such as: “how can respond to decoding Chlipa pattern in Islamic Tombs such as Ferdowsi’s tomb through contextual methodology? It is possible to respond to the signs of this component in formation of Ferdowsi’s tomb in terms of contextualism. Manuscript profile -
Open Access Article
8 - The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing
Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad MohammadiAbstract: This study aimed to investigate the effectiveness of Gestalt visual principles on consumer perception in digital marketing. The research employed a descriptive survey method and had an applied purpose. It was conducted in 1402. The statistical population consi MoreAbstract: This study aimed to investigate the effectiveness of Gestalt visual principles on consumer perception in digital marketing. The research employed a descriptive survey method and had an applied purpose. It was conducted in 1402. The statistical population consisted of customers of the digital marketing department of Choob Sang industrial furniture manufacturing company. The sample size was 384, selected through simple random sampling based on Morgan's table. Data was collected using a researcher-made questionnaire, and analysis was performed using SmartPls4 and SPSS software at descriptive and inferential levels.The findings of this research indicate that the gestalt of the digital marketing platform is effective in shaping consumers' visual perception through principles such as similarity, proximity, integration, continuity, appropriateness of role, and context. This effectiveness extends to all three components of the perception process: exposure, attention, and meaning creation, with meaning creation being the most influential component. The results suggest that incorporating Gestalt principles in design can optimize the digital marketing platform and enhance the effectiveness of visual elements in audience perception. This can be achieved by organizing visual content, creating graphic unity on pages, simplifying customer journey steps, increasing interaction, and ultimately improving consumer perception, visual ability, decision-making, and conversion rates in digital marketing. keywords: Gestalt, advertising effectiveness, consumer perception, digital marketing, visual perception Manuscript profile -
Open Access Article
9 - Efficacy of logo therapy and gestalt therapy in treating anxiety,depression and aggression
Naser Yousefi Ozra Etemadi Fatemeh Bahrami Maryam A Fatehizadeh S. Ahmad Ahmadi Abdoul A. Mavarani Omid Esanezhad Saeideh BotlaniThis study compared Logo therapy and Gestalt therapy in alleviating symptoms of aggression, depression and anxiety. For this purpose 90 students who referred to the student counseling center at the Islamic Azad University of Mahabad were randomly assigned to two experim MoreThis study compared Logo therapy and Gestalt therapy in alleviating symptoms of aggression, depression and anxiety. For this purpose 90 students who referred to the student counseling center at the Islamic Azad University of Mahabad were randomly assigned to two experimental and one control group (n=30). The experimental groups received techniques of Gestalt and Logo therapies for 12 one hour sessions per week. Using the Symptoms CheckList-25-Revised (Najarian & Davoodi, 2001) test and diagnostic interview based on DSMIV-TR (2000) aggressive, depressed, and anxious students were evaluated before students received any treatment, at the end of treatment, and six month after the treatment was ended. No significant difference was found between the pre-test means of three groups. Both Gestalt and Logo therapies reduced symptoms of aggression, and anxiety. The reduction of symptoms was still observable at the follow up stage. Logo therapy and Gestalt therapy were not significantly different in treating anxiety and aggression; however Logo therapy was more effective than Gestalt therapy in treating depression. Manuscript profile -
Open Access Article
10 - Effectiveness of gestalt play therapy in decreasing social phobia
Maryam Farahzadi Mehdi Zare Bahramabadi Mohammad Ali MohammadifarThe purpose of this study was to investigate the effectiveness of Gestalt play therapy in decreasing social phobia of fourth grade students. In order to select participants, two girls schools of the 2nd educational district of Tehran were selected by cluster random samp MoreThe purpose of this study was to investigate the effectiveness of Gestalt play therapy in decreasing social phobia of fourth grade students. In order to select participants, two girls schools of the 2nd educational district of Tehran were selected by cluster random sampling method. Then, the teachers completed the social phobia items of the Child Symptom Inventory (CSI-4; Gadow, & Sparfkin, 1994). Based on teachers' reports, 12 students (M=11) were selected and assigned randomly to two equally experimental and control groups. The research design was pretest - posttest control group. The experimental group received 10 sessions of Gestalt play therapy (90 minutes a week) in groups. After 10th session, the teachers completed the social phobia items of the Child Symptom Inventory for both groups. Data were analyzed using covariance analyses. The results indicated that Gestalt play therapy was effective on decreasing the scores of the diagnosing and the severity factors of social phobia symptoms in the posttest phase. Manuscript profile
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