• List of Articles Focus group

      • Open Access Article

        1 - The Strategic Positioning of Saderat Bank Brand from the Viewpoint of Legal Customers – Manufacturing Units of Southern Khorasan Province
        L. Mahmoodi S. A. R. Davoodi T. Sadeghi A. Kafashpor F. Yosefzadeh
        This study aims to study the position of Saderat Bank Brand, Sepah, Mellat, Melli, Parsian, Eghtesad Novin, and Tejarat banks in attracting legal customers – manufacturing units. The study used a mixed/combined methodology. The positioning process and the perceptu More
        This study aims to study the position of Saderat Bank Brand, Sepah, Mellat, Melli, Parsian, Eghtesad Novin, and Tejarat banks in attracting legal customers – manufacturing units. The study used a mixed/combined methodology. The positioning process and the perceptual map technique were applied. The population included senior managers and financial executives of manufacturing units in Sothern Khorasan Province, for which the data was gathered through surveying their opinions due to their limited number (fewer than 40). The focus group technique and the questionnaires were used at two times to collect the data. Analyses were done by analytic hierarchy process technique and non-parametrical statistics, clomograph and Kruskal-Wallis, and Mann-Whitney tests. The results indicate that Saderat Bank and Mellat Bank have the best position in terms of processes for the provision of manufacturing units with finance, the ease of processes for providing letter of guarantee and LC, and the provision of letter of guarantee and LC. Besides, Saderat Bank enjoyed the second rank – after Mellat Bank – on the minds of customers in this section of the market with regard to the negotiation and consultation services, and interaction between bank's managers and the senior managers of manufacturing units. Manuscript profile
      • Open Access Article

        2 - Surveying the Effect of Automated Service Quality on Customer's Commitment in Banking Industry
        H. Vazifehdoost R. Omidzade
        Purpose: Nowadays competition for improving service quality is well known as a key strategic issue for organizations that operate in service sector. To reach this, banks have tried to use the backgrounds that information technology provides for them in order to pursue t More
        Purpose: Nowadays competition for improving service quality is well known as a key strategic issue for organizations that operate in service sector. To reach this, banks have tried to use the backgrounds that information technology provides for them in order to pursue the modern methods and improve the quality of their services. The main purpose of this research is to investigate the outcomes of automatic service quality in electronic banking. Methodology: The present research is descriptive research in terms of method and nature; and in terms of performance it is surveying and in terms of aims it is applicable and uses structural equation modeling and LISREL software for investigating the relationships between the parts of model. Population in this research consists of bank customers in Azna town during the year 1391. To reach the aims of the research 450 questionnaires were distributed among the bank customers of Azna and among them 384 questionnaires were analyzed. Findings: Result of the research show that dimension of service quality has an impact on trust, commitment and customer delight. Also existence of impact of the customer delight on trust was accepted, but existence of impact of the customer delight on commitment was not accepted. Research Limitations: not to be available of accurate statistics of the customers using automated service was among the restricting factors in this research. Managerial Implications: Finally it is suggested that bank managers by adopting programs to know the strengths of their competitors in area of encourage and excite the customers to use of their automated service and also, to know the weakness of themselves in this area, providing the best services to their customers so that customers will understand the quality in the way of offering services and the pleasure sense be improved. Manuscript profile
      • Open Access Article

        3 - Identifying the strategies for implementing the cooperative learning approach in order to develop the leadership skills of elementary school students through meta- synthesis and focus group.
        Fahima Ansarizadeh Keramati Mohammad Reza seyfollah fazlollahi
        Although previous studies have highlighted the challenges of implementing the cooperative learning approach, they have not addressed the implementation strategies of this approach in order to develop students' leadership skills. On the other hand, studies have shown tha More
        Although previous studies have highlighted the challenges of implementing the cooperative learning approach, they have not addressed the implementation strategies of this approach in order to develop students' leadership skills. On the other hand, studies have shown that leadership skills can be taught to children, but they have not clearly revealed how this happens. The aim of this study is to combine the results of national and international studies in order to fill this research gap. Sandelowski and barroso method was used in this study. Data were coded through Atlas T software. In order to complete, modify and validate the data, the method of focus groups was also used. Based on the results of the present study, improving curriculum elements such as facilities, subjects, learning environment, teacher and student, and improving the attitude of stakeholders and stakeholders can provide the basis for the development of leadership skills in students. The results indicated the prominence of some skills such as creativity, problem solving, self-confidence, adaptability, empathy, criticism, and responsibility. Some skills, such as adaptability, acceptability of criticism, revealed new dimensions of leadership skills and were able to contribute to the development of knowledge in this field. Based on these findings, it can be concluded that developing leadership skills through cooperative learning approach in educational activities in the classroom environment is feasible. Manuscript profile
      • Open Access Article

        4 - The use of qualitative research methods in feminist studies (With an emphasis on focus groups method)
        Mohammad Abbaszadeh Elnaz Esmaeilpoor Fallahi Ali Boudaghi
        At present era, the social sciences research transition from hard quantitative methods to soft qualitative methods and humanistic and interpretive approaches has reduplicated the importance of qualitative approach in social research. Focus groups are one of qualitative More
        At present era, the social sciences research transition from hard quantitative methods to soft qualitative methods and humanistic and interpretive approaches has reduplicated the importance of qualitative approach in social research. Focus groups are one of qualitative methods which are achieved through presentation of various and numerous interpretations of reality and creation of agreed patterns. This paper describes one of the most important methods of qualitative research, (focus groups) and aspects of its implementation including voice recording, level of management intervention, number of groups, number of sessions and type of questions, and also highlights the application of focus groups in feminist approaches. In this method, on the one hand emphasizing on group interactions and construction of meanings through interactions among individuals, and on the other hand focusing on characteristics like naturalness of environment, emphasis on social context and non-exploitativeness caused this method to be more aligned with ethical principles and policies of feminists. This has resulted in more reception from feminists in recent years, because from the feminist’s perspective this method has a prominent role in echoing the women groups’ voices. Finally, this method, like all other research methods, has its limitations and contemplation on them will help to enhance research quality. Therefore, in the present article these limitations will be referred to as well.   Manuscript profile
      • Open Access Article

        5 - Identification and Classification of Organizational Dashboard Development Factors with BI Logic To Assess Resistance Economics Strategies
        seyyed ali akbar hashemi
          Resistance economics means identifying areas of economic pressure, and subsequently trying  to control and mitigate those effects, and in ideal conditions, turning such pressures into opportunities that cannot be achieved without effective and planned strat More
          Resistance economics means identifying areas of economic pressure, and subsequently trying  to control and mitigate those effects, and in ideal conditions, turning such pressures into opportunities that cannot be achieved without effective and planned strategies. In general, the main cause of the failure of the strategies is the lack of control and monitoring of actions and actions in line with predetermined goals and strategies. Considering the need to properly implement the strategies of resistance economy in the current state of the country, identifying important information that should be monitored at the moment is more urgent. Organizational Dashboard, a tool-rich indicators, reports and graphs dynamically acted according to its managers can see at any moment the organization's performance And compare and evaluate its status with respect to short and long term perspectives. But for efficient data using business intelligence logic is inescapable. Business Intelligence is a system in which different, dispersed and heterogeneous data of an organization is integrated and through the establishment of analytical database for managers to make decisions. . This study is developmental and practical. After reviewing literature and interviewing with ۳۸ experts in universities and organizations, organizational dashboard developmental factors with the business intelligence logic were presented that were ۳۵۷ codes. Using themes analysis and focus group methods, these codes were grouped to ۲۴ based themes and ۷ organizer themes Including need assessment and feasibility, process design, , software design, deployment and implementation, evaluation and analysis, and maintenance and development. In the second phase, 24 based themes were presented to the Resistance Economists experts and ultimately 20 factors were considered as effective factors in the assessment of resistance Economists.   Manuscript profile