List of Articles Effective Components

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  1 - Extraction and leveling of effective components on increasing the effectiveness of online advertising
  seyed mostafa bladian sina asareh mahdi bagheri mohammad hadi himayoon
  هدف پژوهش حاضر، استخراج و سطح‌بندی مولفه‌های موثر بر افزایش اثربخشی تبلیغات اینترنتی است، لذا در پارادایم ترکیبی (Mix)، در مرحله اول، با استفاده از روش تحلیل محتوای کیفی، مولفه‌های افزایش اثربخشی تبلیغات اینترنتی، از میان متون مربوط به موضوع تحقیق، استخراج شد، که عبارتن More

  هدف پژوهش حاضر، استخراج و سطح‌بندی مولفه‌های موثر بر افزایش اثربخشی تبلیغات اینترنتی است، لذا در پارادایم ترکیبی (Mix)، در مرحله اول، با استفاده از روش تحلیل محتوای کیفی، مولفه‌های افزایش اثربخشی تبلیغات اینترنتی، از میان متون مربوط به موضوع تحقیق، استخراج شد، که عبارتنداز: مولفه‌های ترغیبی، مولفه‌های مربوط به بازار، مولفه‌های مربوط به مخاطب، مولفه‌های مربوط به محصول، مولفه‌های مربوط به محتوای پیام تبلیغات، مولفه‌های زیرساختی و مولفه‌های راهبردی. در مرحله دوم، با استفاده از روش ساختاری-تفسیری (ISM)، مولفه‌های مستخرج، سطح‌بندی شد و میزان تاثیرگذاری، تاثیرپذیری، وابستگی و نفوذ این مولفه‌ها نسبت به هم مشخص گردید و مدل ساختاری-تفسیری این مولفه‌ها، در افزایش اثربخشی تبلیغات اینترنتی، طراحی شد. براساس این مدل، تأثیرپذیرترین مولفه از دیگر مولفه‌ها و کم اثرترین مولفه بر دیگر مولفه‌ها، مولفه‌های ترغیبی است. لذا تولیدکنندگان و اصحاب رسانه و تبلیغات، این مولفه را جزء کم اولویت‌ترین مولفه‌ها می‌دانند و در برخورد اولیه با مسئله تبلیغ برای یک محصول، کمترین اولویت را برای این مولفه، قائل خواهند شد. در مقابل، براساس مدل ساختاری-تفسیری ارائه‌شده از مولفه‌های افزایش اثربخشی تبلیغات اینترنتی، تاثیرگذارترین مولفه بر دیگر مولفه‌ها در این حوزه را، مولفه‌های مربوط به مخاطب، تشکیل خواهند داد. این درحالی است که این مولفه، کم‌ترین اثرپذیری را از دیگر مولفه‌های مربوط به افزایش اثربخشی تبلیغات اینترنتی را دارا می‌باشد. مجموع این دو ویژگی در مولفه‌های مربوط به مخاطب، باعث خواهد Manuscript profile
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  2 - COMPONENTS AND CHALLENGES IN CODIFICATION OF ENVIRONMENTAL CRIME INDICES AS AN INTERNATIONAL CRIME
  maryam jambozorg Mansour Pournouri Seyed Abbas Poorhashemi Davoud Hermidas Bavand
  10.22034/jest.2018.10833.1937
  There is no doubt that protection of environment is considered as the most critical need of human being for achievement of better qualities of life and realization of sustainable development goals in the 21st century. This is involved with numerous challenges, since the More

  There is no doubt that protection of environment is considered as the most critical need of human being for achievement of better qualities of life and realization of sustainable development goals in the 21st century. This is involved with numerous challenges, since the contemporary human still lives on the basis of irregular development and preference of personal short-term interests rather than long-term ones. Although several international regulations have been ratified for the protection of environment in the second half of the 20th century and after the establishment of Stockholm Conference, most of the regulations in international environmental law which aimed to prevent environmental pollution and degradation could only address the compensation for the environmental damages. However, the intensity of environmental disasters in today's world is to the extent that the need for performing more decisive actions is seriously felt; actions which could prosecute those who produce environmental pollution and degradations as criminals. This study attempts to investigate the challenges which criminalization is internationally faced and to highlight the effective and mostly positive components in codification of environmental crime indices.      Manuscript profile
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  3 - Determining the factors influencing the voluntary disclosure of non-financial information from the perspective of institutional theory Qualitative method
  Ali Khodabakhshi Mohsen Dastgir Saeid Aliahmadi
  10.30495/jmemiau.2024.708401
  Company reports are one of the most important sources of obtaining information, so that the theoretical foundations of accounting and reporting in most countries state that the general purpose of company reporting is to provide information. The purpose of this research More

  Company reports are one of the most important sources of obtaining information, so that the theoretical foundations of accounting and reporting in most countries state that the general purpose of company reporting is to provide information. The purpose of this research is to determine the factors influencing the voluntary disclosure of non-financial information from the perspective of institutional theory. In this research, a qualitative research method has been used, which is a combination of resource review and Delphi method, at first it was used by using the resource review method and background studies, the factors affecting information disclosure were identified with the approach of voluntary disclosure of non-financial information, then to The categories of identified factors were discussed. In order to determine the factors affecting the voluntary disclosure of information, the Delphi method has been used.The statistical population of the present study were accounting specialists and experts who are experts in accounting and auditing, who were 20 people (10 academic and 10 executive) and were selected as a snowball. The findings of the resource review section showed that 33 indicators were identified and finally the known concepts were categorized into five groups. The desired indicators were included in the Delphi questionnaire through the literature review while presenting to the experts after the initial content validity and 17 out of 20 people They confirmed the indicators and the validity percentage was 85%, so the validity of the model was confirmed through the Delphi method.The results show that in three groups; 1) Involuntary factors and voluntary disclosure of non-financial information; 2) specific discretionary factors of the company and voluntary disclosure of non-financial information; 3) Normative factors and voluntary disclosure of non-financial information, 25 indicators were confirmed.  Manuscript profile
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  4 - Determine the effective components in urban branding (Case study: Pareh Sar city)
  Sharam Shahabi Narges Delafrooz Ali Gholipour Soleimani mohammad taleghani
  In today's developed world, cities act as competitors and strive to capture more capital market share, outstanding talent, and global attention. Urban branding is a tool for gaining a competitive advantage, increasing domestic investment, and tourism. In urban branding, More

  In today's developed world, cities act as competitors and strive to capture more capital market share, outstanding talent, and global attention. Urban branding is a tool for gaining a competitive advantage, increasing domestic investment, and tourism. In urban branding, it is always tried to create a distinctive and unique image in the minds of the audience by creating and combining the emotional and functional characteristics of that city. Therefore, the purpose of this study is to determine the effective components in urban branding for the city of Parehsar in Guilan province. Methodologically the research design is an exploratory mix in two stages; In the first stage, was used the Foundation's data qualitative research method, and in the second stage, the descriptive-survey quantitative method and structural equations were used. Initially, semi-structured and exploratory interviews were conducted with 15 academic and executive elites who were purposefully selected based on the theoretical saturation index and were fully acquainted with the citiy. Analysis of qualitative data by foundation data method and analysis of data obtained from the questionnaire by confirmatory and exploratory factor analysis. The statistical population of the quantitative stage of this research included people or individuals who visited two cities and the number of statistical samples was 384 people for each city separately, with using Cochran's formula. Structural equation modeling using SmartPLS and SPSS21 software was used to analyze the data and test the research hypotheses. Manuscript profile
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  5 - Identify factors affecting the organizational structure dimension in entrepreneurial university and its role in creating a knowledge-based economy
  Hadiseh Mortezaei Mohammad Salehi Kioumars Niazazari
  This research aims at identifying the effective components of the organizational structure of the University of Entrepreneurship that contribute to the creation of knowledge-based economics. The research method was a cross-sectional method and the statistical population More

  This research aims at identifying the effective components of the organizational structure of the University of Entrepreneurship that contribute to the creation of knowledge-based economics. The research method was a cross-sectional method and the statistical population included experts and experts in the field of growth centers in Azad-e-Azad universities in Fars. Sampling was targeted in qualitative study and in a stratified random sampling. In the qualitative section of 11 people in the interview process and in the quantitative section with a population of 976 people, 277 people participated as an example in this study. The data gathering tool was an interview and a researcher-made questionnaire. After confirming the validity, its reliability was 83%. For analyzing the data, descriptive statistics and inferential part of exploratory and confirmatory factor analysis were used. The results of the research in the qualitative section indicated that in the framework of the knowledge economy, 8 components were identified in the organizational structure dimension. In the quantitative part, the findings showed that the component of all-round attention to innovation in the university with the highest factor load (79.0) and the decision-making component of the informal and council with the lowest factor load (68.0), of the total variance And other components are important in the next order respectively. The final pattern of the research was confirmed by fitting indices, standard coefficients. The coefficient of influence of the components in the organizational structure of the entrepreneurial university in creating a knowledge-based economy alone is the highest impact factor in the component of universal attention to innovation in the university with 79/7 and the least in the decision making component, informally and councilly. Was . Manuscript profile
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  6 - Identifying and prioritizing the factors influencing industrial waste management using Fuzzy Analytical Hierarchy Process (FAHP)
  mina moeeni Ghasemali Omrani Nematallah Khorasani Reza Arjomandi
  10.22034/ap.2020.1907209.1075
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