List of Articles Distinctiveness Open Access Article Abstract Page Full-Text 1 - Studying the Effect of Marketing Capabilities on Competitive Advantages and Commercial Performance of Insurance Companies (A Comparative Study of Social Security Insurance and Health Services) Mahmoud Jafarpour Elnaz Nabizadeh Mamani Mohadeseh Dehghan Chachkami Open Access Article Abstract Page Full-Text 2 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus) K. Heidarzadeh M. Hashemi Open Access Article Abstract Page Full-Text 3 - The Study of Effective Factors on Cosmetic Impulse Buying P. Ghaffari Ashtiyani B. Akbari Open Access Article Abstract Page Full-Text 4 - An Analysis the Impact of Brand Orientation on Brand Performance and Corporate’s Financial Performance (Case Study: Active Corporate’s in Ahwas’ Industrial Estates) P. Ghasemi A. Darzian Azizi Open Access Article Abstract Page Full-Text 5 - The prioritization of media use for brand awareness in the insurance industryMahsa Veysi Mahsa Veisi Neda Suleimani Open Access Article Abstract Page Full-Text 6 - Loose coupling theory and organizational structure analysis based on dialectical approach: a new approach in jihadi management and Islamic governance sina shahidi محسن امینی خوزانی Azam Sarvi Meysam Arabzadeh