List of Articles Direct Marketing

• Open Access Article
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  1 - Evaluation of Direct Marketing Application in Non-profit Services Organizations (Case Study: Karaj’s Art Organizations)
  M. A. Abdolvand K. Heidarzadeh M. Najafi pirasteh
• Open Access Article
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  2 - A Hybrid MCDM Model to Identify and Prioritize of Promotional Mix Tools in Plastic Industry
  Ali Mohaghar Shahram Hashemnia Seyed Hojjat Bazazzadeh Roya Eghbal
• Open Access Article
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  3 - Dynamic Algorithm Design for Data Mining and Accurate Prediction of Customer Response
  Mehdi Zakipour Sina Nematizadeh MohamdAli Afsharkezemi
• Open Access Article
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  4 - The effect of viral, sensory and direct marketing on brand revival (case study of Arj Co.)
  somayeh mazlumzade farideh hagh shenase ashani