List of Articles Determining features

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - The Strategic Positioning of Saderat Bank Brand from the Viewpoint of Legal Customers – Manufacturing Units of Southern Khorasan Province
  L. Mahmoodi S. A. R. Davoodi T. Sadeghi A. Kafashpor F. Yosefzadeh
  This study aims to study the position of Saderat Bank Brand, Sepah, Mellat, Melli, Parsian, Eghtesad Novin, and Tejarat banks in attracting legal customers – manufacturing units. The study used a mixed/combined methodology. The positioning process and the perceptu More

  This study aims to study the position of Saderat Bank Brand, Sepah, Mellat, Melli, Parsian, Eghtesad Novin, and Tejarat banks in attracting legal customers – manufacturing units. The study used a mixed/combined methodology. The positioning process and the perceptual map technique were applied. The population included senior managers and financial executives of manufacturing units in Sothern Khorasan Province, for which the data was gathered through surveying their opinions due to their limited number (fewer than 40). The focus group technique and the questionnaires were used at two times to collect the data. Analyses were done by analytic hierarchy process technique and non-parametrical statistics, clomograph and Kruskal-Wallis, and Mann-Whitney tests. The results indicate that Saderat Bank and Mellat Bank have the best position in terms of processes for the provision of manufacturing units with finance, the ease of processes for providing letter of guarantee and LC, and the provision of letter of guarantee and LC. Besides, Saderat Bank enjoyed the second rank – after Mellat Bank – on the minds of customers in this section of the market with regard to the negotiation and consultation services, and interaction between bank's managers and the senior managers of manufacturing units. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Surveying the Effect of Automated Service Quality on Customer's Commitment in Banking Industry
  H. Vazifehdoost R. Omidzade
  Purpose: Nowadays competition for improving service quality is well known as a key strategic issue for organizations that operate in service sector. To reach this, banks have tried to use the backgrounds that information technology provides for them in order to pursue t More

  Purpose: Nowadays competition for improving service quality is well known as a key strategic issue for organizations that operate in service sector. To reach this, banks have tried to use the backgrounds that information technology provides for them in order to pursue the modern methods and improve the quality of their services. The main purpose of this research is to investigate the outcomes of automatic service quality in electronic banking. Methodology: The present research is descriptive research in terms of method and nature; and in terms of performance it is surveying and in terms of aims it is applicable and uses structural equation modeling and LISREL software for investigating the relationships between the parts of model. Population in this research consists of bank customers in Azna town during the year 1391. To reach the aims of the research 450 questionnaires were distributed among the bank customers of Azna and among them 384 questionnaires were analyzed. Findings: Result of the research show that dimension of service quality has an impact on trust, commitment and customer delight. Also existence of impact of the customer delight on trust was accepted, but existence of impact of the customer delight on commitment was not accepted. Research Limitations: not to be available of accurate statistics of the customers using automated service was among the restricting factors in this research. Managerial Implications: Finally it is suggested that bank managers by adopting programs to know the strengths of their competitors in area of encourage and excite the customers to use of their automated service and also, to know the weakness of themselves in this area, providing the best services to their customers so that customers will understand the quality in the way of offering services and the pleasure sense be improved. Manuscript profile