In this Article the way of female audiences’ perception and analysis of watching “Omer Gol Laleh” series is studied. There are three main questions that the study answered to: “what are the female audience’s reasons and motivations of watch More
In this Article the way of female audiences’ perception and analysis of watching “Omer Gol Laleh” series is studied. There are three main questions that the study answered to: “what are the female audience’s reasons and motivations of watching the "Omer Gol Laleh" series?”,“What is the female audience’s perception of the text of this series?” to Answer these questions the theories of “Perception”, “Active audiences”, “Media consumption and daily life”, “Community concept” and “Ritualization of society” is used. To study the audiences’ sociological behaviors and watching patterns, the “qualitative research” method and “depth interview” technique is used. The statistic sample of this research consists of 20 persons from the 20to 50 years-old- female audiences. The results show that the audiences chose this serial with different reasons such as becoming calm, escaping from difficulties, entertaining, and getting familiar with other cultures. According to their daily habits, Female audiences have different perception from this series. Constant watching of this series has made some opportunities to them to talk to each other about the series. Female audiences, with the help of the stories’ characteristics, released from their routine life and entered to an ideal one. Cooperating with the ideal life of the story is enjoyable for the female audiences. The imagination that exists in this series entered to their lives and finally became their ritual habit.
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Human living style(s) has material and immaterial origins. Sociology using analytical tool of culture, studies both material and immaterial components. One of the elements of immaterial cultural life style is epistemic. This article reviews civilization and urba More
Human living style(s) has material and immaterial origins. Sociology using analytical tool of culture, studies both material and immaterial components. One of the elements of immaterial cultural life style is epistemic. This article reviews civilization and urbanization process paying briefly to the characteristics and epistemological foundations of traditional, modern and post-modern lifestyles.
In civilization process, human lifestyle has changed. These changes were examined in production and consumption and also it is discussed about the civilized human’s unskillfulness in daily life and housekeeping, his alienation and captivity in an iron cage or global jungle.
Production-consumption craze of modernism and consumerism and forging of post modernism are among cases which have been criticized as destructive consequences of those two philosophies (modernism and post-modernism).
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Production and consumption are not mere economic terms, as they have, for many years, expanded into the sociological realm and spatial analyses. Consumption has been introduced as a key subject in Sociology and Humanities, signifying that the current society is rich in More
Production and consumption are not mere economic terms, as they have, for many years, expanded into the sociological realm and spatial analyses. Consumption has been introduced as a key subject in Sociology and Humanities, signifying that the current society is rich in consumption ethics. Because architectural and urban spaces involve peoples’ daily lives thus, it is imperative to address the consumer subject in urban architecture and city planning.This research is an interdisciplinary study that uses a descriptive-analytical approach to explore the contemporary consumer culture and urban and architectural spaces. Reviewing the literature, the study provides a classification of consumer spaces, including commercial and tourism-recreational spaces.This research does not aim to provide a comprehensive conclusion because it strives to enter into spatial dimensions, a subject that has gained the attention of sociologists and thinkers of other scientific assemblies and in the position of architecture and urban planning, the consequences are still original and debatable. Characteristics of intended spaces and their formative and content dimensions reveal that the grave challenges facing our cities are that spaces risk getting empty and converted into platforms for superficial consumption and this issue can be seen and pondered in some cities of the country
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Abstract
There are many women-oriented novels in the fiction genre. The readers
of these novels have different motivations. Given social interactions in
social, cultural, personal and biological organism systems, the question
is that what issues are emphasized and w More
Abstract
There are many women-oriented novels in the fiction genre. The readers
of these novels have different motivations. Given social interactions in
social, cultural, personal and biological organism systems, the question
is that what issues are emphasized and what type of cognition is
transmitted to the audiances?
Preparing a conceptual structure base on contemporary fiction literature
(from 1340 to 1350) will result to focus on gender-based social
structures. Affecting the public and private behavior of novel
characters, this structure will shape their action and interactions.
This is a qualitative study. The sample of study consists of womenoriented
novels written by both male and female novelists. Analytical
units for open and axial coding include 25 elements from 26 reference
book in the field of sociology of literature and gender as well as 45
novels written by 17 authors. Results show that popular novels reflect
the social interactions much more clear and better than leader and
contemporary novels.
In addition, these characters are involved with social aspects of
interaction in more diverse with social aspects of interaction in more
diverse manner. Finally, it is concluded that social sustem and
consequently social structure have the strongest effect level.
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