List of Articles Customers' preferences

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  1 - Presenting a model identification and prioritize for customer preferences in selecting banks and do invest based on grounded theory method and structural equation modeling (case study: Iran’s banking industry)
  Maliheh Dorostkar Mohammad Hosein Ranjbar
• Open Access Article
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  2 - Prioritizing Customers’ Preferences of Iranian Domestic Flights Using Exploratory Factor Analysis and Confirmatory Factor Analysis
  Amin Salimian Noudushan Mozhde Rabbani Shahnaz Nayebzade