List of Articles Customer Equity

• Open Access Article
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  1 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
  fereshteh sadeghi azar haris Ahmad Rahchamani
• Open Access Article
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  2 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
  Ebrahim ghaed Habib Shirafkan Lamso Alireza Hadadian
  10.30495/jomm.2022.60843.1825
• Open Access Article
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  3 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
  A. Rahchamani F. Sadeghi Azarharis
• Open Access Article
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  4 - Measuring Customer Acquisition Value: A Comprehensive Approach to Customer Equity
  Monireh Hosseini Farnoush Firouzi
• Open Access Article
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  5 - Exploring the Effect of Customer Equity on the Formation of Chain Restaurant Brand
  Ahmad Rahchamani Sudeh Salimi