List of Articles Customer Behavior

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  1 - AIDA model simulation with an emphasis on integrated marketing communications (Case of study: Ligno activator product of Jahan Kesht Falat Sabz)
  seyyed moslem alavi Seyyed Mohammadhashem musavee Haghighi
  In this study using system dynamics approach we tried to forecast the behavioral pattern of each of the four dimensions of Aida model with an emphasis on the role of integrated marketing communication (IMC) elements. Required data to forecast the behaviors of variables More

  In this study using system dynamics approach we tried to forecast the behavioral pattern of each of the four dimensions of Aida model with an emphasis on the role of integrated marketing communication (IMC) elements. Required data to forecast the behaviors of variables are extracted from a database of jahan Kesht Company and using Vensim software we performed scenario based analysis. Findings showed that at the end of 10 years of predictions if company increase its budget on integrated marketing communication elements including public relation, advertising, personal selling and promotion (0.3, 0.3, 0.2, 0.2), the number of customers in terms of the number of people who are attracted, motivated, intended to buy and loyal, goes up to (2572,1276, 621, 402) respectively. In addition, scenario analysis showed that if marketing budget share of company's total budget and especially budget share of IMC of company's marketing budget will increase, the number of customers in each of the 4 levels would be increased and in consequence the second policy will be the most attractive one. Another finding of the scenario analysis revealed that the scenario of retaining old customers against attracting new customers, although during the next 5 years can lead to more loyal customers and less new customers, but after 6th year, it will result in less new customers and even less loyal customers. Manuscript profile
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  2 - The convenience of online shopping and its impact on increasing customer satisfaction
  Abbas Ahmadi seyedahmad heydari
  The purpose of this paper is to identify the dimensions of online shopping convenience that affects consumer intent and provides a conceptual model for assessing consumer perceptions of shopping convenience, in order to overcome the shortcomings of previous studies, whi More

  The purpose of this paper is to identify the dimensions of online shopping convenience that affects consumer intent and provides a conceptual model for assessing consumer perceptions of shopping convenience, in order to overcome the shortcomings of previous studies, which results They do not have an easy shopping experience. Therefore, the purpose of this research is to investigate the convenience of online shopping delivery and its impact on increasing customer satisfaction and encouraging the promotion of oral-to-mouth e-mail. The statistical population of this research is the customers of Digi-Commodity (more than 2000 people). 385 of them were selected as the sample of this study. The data-gathering tool was a questionnaire and structural validity was assessed through factor analysis. Analysis of the research data was done by structural equation modeling using Spss and Pls software. The findings of this study showed that five hypotheses were confirmed and five other hypotheses were rejected. Manuscript profile
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  3 - Effects of social media marketing on online customer behavior Saderat Bank of Bushehr City
  Jahangir Dashti Ali Akbar Mirzaee
  Networks and social media have become a powerful force in shaping business. Because they have strengthened mouth-to-mouth marketing and quickly become more important in customer purchasing decisions. Marketing through social networks requires the creation, maintenance a More

  Networks and social media have become a powerful force in shaping business. Because they have strengthened mouth-to-mouth marketing and quickly become more important in customer purchasing decisions. Marketing through social networks requires the creation, maintenance and promotion of, and, if necessary, termination of communication with customers, so that the goals of both parties involved in the relationship are provided. The purpose of this study was to investigate the effect of social media marketing on the behavior of online banking customers. In terms of purpose, this research is a part of applied research, in terms of the characteristics of the descriptive research component, in terms of data collection as part of survey research and in terms of the method of implementation, is a correlation research. The statistical population of the research is employees and customers of Saderat Bank of Bushehr which 190 employees and 384 of them were selected as Nominee by random sampling method. The data gathering tool in this study is two social media marketing questionnaires and the standard questionnaire of Lemont Online Customer Loyalty Pattern (2006). Validity of the questionnaire was approved by the supervisor and consultant. Cronbach's alpha coefficient was obtained to confirm the reliability of more than 0.7. In order to analyze the hypotheses, the field analysis using the Amos software has been used. The results showed that affective approaches in social media marketing, the effectiveness of activity in social media marketing and competitive dynamics in social media marketing activities have a positive and significant effect on online customer behavior. Manuscript profile
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  4 - Investigating the Impact of Country of Origin on Customer Behavior: Investigation of the Moderating Roles of Product Involvement and Product Familiarity on Product Evaluation and Customer Behavioral Intentions
  F. Najafi B. Kheiri
  Researchers have demonstrated that COO image influences the consumer’s evaluation of products in general, specific classes of products, and specific brands. Since Schooler’s (1965) seminal article the effect of country-of-origin biases on consumer attitudes More

  Researchers have demonstrated that COO image influences the consumer’s evaluation of products in general, specific classes of products, and specific brands. Since Schooler’s (1965) seminal article the effect of country-of-origin biases on consumer attitudes has been an issue of continuing interest. Over the past four decades the attention of researchers has continuously shifted as new challenges presented themselves. A key challenge is the investigation of potential variables that moderate the influence of COO. IN this article we study the effect of COO on consumer behavioral intentions and product evaluation. The emphasis of this study is to clarify how product familiarity and product involvement can moderate the importance that consumers place on COO image when they evaluate products for purchase or consumption.This research is a descriptive and correlation study based on a survey with applied objective. The statistic population is home appliances consumers in Qazvin. Data were gathered via a questionnaire from the sample size of 384.The study findings show that COO image has direct effect on product evaluation and consumer behavioral intentions. Moreover, study findings show that consumers consider COO image to be more important for their product evaluations when they evaluate products from more familiar product categories and are more involved with the products that they are evaluating.We hope these findings help internal and external companies’ managers to be aware of the factors that effect on product evaluation and help them to make better decisions.  Manuscript profile
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  5 - Examining the Effects of Consumers' Personality Traits on Buying Behavior in Retail Stores by Structural Equation Model
  M. Samadi H. Farsizadeh M. Nurani
  This survey examines the effects of consumers' personality traits on buying behavior in retail stores. Research results show that consumers' personality traits can affect customer behavior. This study tests a model in the context of effects of consumers' More

  This survey examines the effects of consumers' personality traits on buying behavior in retail stores. Research results show that consumers' personality traits can affect customer behavior. This study tests a model in the context of effects of consumers' personality traits on buying behavior. The research group (population) includes all customers of Maxim retail store in Tehran province. By the use of a random sampling method, 90 customers have been selected as the research sample. We used Lisrel software for the testing model. The results indicate that there is a positive relationship between consumers' personality traits (social affiliation, social recognition and shopping enjoyment) and customer relationship proneness, and that there is no positive relationship between product category involvement and customer relationship proneness. Also results indicate that consumers' personality traits can positively affect relationship satisfaction, trust, relationship commitment, and buying behavior. This study can contribute to retail stores promoting the efficacy of their marketing endeavors and also in their assessment of consumers' personality traits. Manuscript profile
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  6 - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks
  M. Hassanzadeh A. Ghadiri
  Achieving customer loyalty and satisfaction are important goals for today’s companies. This paper examines the importance of brand credibility and customer loyalty, proposing ways to present better services. Data from 534 samples were collected from More

  Achieving customer loyalty and satisfaction are important goals for today’s companies. This paper examines the importance of brand credibility and customer loyalty, proposing ways to present better services. Data from 534 samples were collected from customers of Bank Melli Iran and Parsian Bank in Ghazvin. The results show that an increase in brand credibility has a direct and meaningful effect on customer satisfaction. Moreover, an increase in loyalty commitment has a direct and meaningful effect on word-of mouth recommendation , and anincrease in customer satisfaction has a direct and meaningful effect on loyalty. Manuscript profile
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  7 - An Improved Decision Tree Classification Method based on Wild Horse Optimization Algorithm
  raheleh sharifi Mohammadreza Ramezanpour
  10.30486/mjtd.2023.1980072.1026
  In this paper, an improved decision tree classification method based on wild horse optimization algorithm is proposed and then the application in customer behavior analysis is evaluated. Customer behavior is modeled in the form of time series. The proposed method includ More

  In this paper, an improved decision tree classification method based on wild horse optimization algorithm is proposed and then the application in customer behavior analysis is evaluated. Customer behavior is modeled in the form of time series. The proposed method includes two general steps. First, the customers are classified into clusters based on the features extracted from the time series, and then the customers’ behavior is estimated based on an efficient predictive algorithm in the second step. In this paper, an improved decision tree classification based on wild horse optimization algorithm is used to predict customer behavior. The proposed method is implemented in the MATLAB software environment and its efficiency is evaluated in the Symmetric Mean Absolute Percentage Error (SMAPE) index. The experimental results show that variance, spikiness, lumpiness and entropy have a high impact intensity among the extracted features. The overall evaluation indicate that this proposed method obtains the lowest prediction error in compared to other evaluated methods. Manuscript profile
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  8 - The sociological study of effective tactics on viral marketing and its effect on purchasing behavior (Case study of Refah chain stores of East Azerbaijan province)
  Bijan Elmi Mojtaba Ramezani
  The purpose of this research is to study the effective factors on viral marketing and its effect on customers' purchasing behavior. The statistical population includes all customers of branches of Refah chain stores of East Azerbaijan province. The data provided randoml More

  The purpose of this research is to study the effective factors on viral marketing and its effect on customers' purchasing behavior. The statistical population includes all customers of branches of Refah chain stores of East Azerbaijan province. The data provided randomly via questionnaire among 384 in a period of one year (90 to 91). To analyze the conceptual model of the research descriptive and inferential statistics were used with SPSS software. The results show that the mentioned tactics have positive and significant effect on viral marketing and customers' purchasing behavior in major retailing. Also, the most effective tactics on viral marketing and customers' purchasing behavior are offering the product and free of charge services. Manuscript profile
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  9 - تاثیر ارزش کاربردی کالا بر ارزش ادراک شده مشتری (مطالعه موردی: فروشگاه‌های شهروند شهر تهران)
  فرزانه کاشفی حسین بدیعی روح الله رضازاده
  پژوهش حاضر به بررسی ارزش ادراک‌شده‌ مشتری در حوزه خرده‌فروشی از جنبه ارزش کاربردی می‌پردازد و در پی این است تا با بررسی و نقد و تحلیل عوامل ایجادکننده ارزش ادراک‌شده‌ در خرده‌فروشی، مسیر جدیدی را برای موفقیّت این بنگاه‌ها در بازار رقابتی کنونی فراهم آورده و خلا علمی موج More

  پژوهش حاضر به بررسی ارزش ادراک‌شده‌ مشتری در حوزه خرده‌فروشی از جنبه ارزش کاربردی می‌پردازد و در پی این است تا با بررسی و نقد و تحلیل عوامل ایجادکننده ارزش ادراک‌شده‌ در خرده‌فروشی، مسیر جدیدی را برای موفقیّت این بنگاه‌ها در بازار رقابتی کنونی فراهم آورده و خلا علمی موجود در زمینه ارزش ادراک‌شده مشتری از جنبه ارزش کاربردی در ایران را پوشش دهد. در این پژوهش ارزش ادراک‌شده مشتری در فروشگاه‌های زنجیره‌ای شهروند مورد بررسی قرار گرفته است. روش پژوهش آمیخته‌ای از روش‌ها‌ی توصیفی - پیمایشی و همبستگی است. اطلاعات مورد نیاز از طریق طراحی و توزیع یک پرسشنامه در بین جامعه آماری (فروشگاه‌های زنجیره‌ای شهروند شهر تهران) در سال 1390 تهیه شده است. حجم نمونه 440 نفر (از چهار منطقه اقلیمی شهر تهران و تعداد یکصد و ده پرسشنامه در هر یک از چهار منطقه) است که انتخاب تعداد نمونه در روزهای به خصوص و انتخاب فروشگاه‌ها‌ی شهروند به صورت هدف‌مند و غیر تصادفی و انتخاب افراد در زمان نمونه‌گیری به صورت تصادفی انجام گرفته است. در پژوهش حاضر برای دسته‌بندی پاسخ‌ها‌ی پرسشنامه و تنظیم و تبدیل آنها به متغیرهای تحقیق و استخراج و ارائه شاخص‌ها‌ی گرایش مرکزی و پراکندگی از تحلیل توصیفی استفاده شده است. تحلیل و آزمون فرض از طریق مدل معادلات ساختاری از جمله تحلیل عاملی تاییدی، تحلیل رگرسیون و تحلیل مسیر، آزمون t تک نمونه، آزمون آنالیز واریانس انجام گردیده است. نتایج تحقیق بیانگر رابطه مستقیم و معنادار در ارتباط با تاثیر ارزش‌های کاربردی با ارزش درک‌شده مشتری می‌‌باشد.  Manuscript profile
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  10 - Customer Behavior Analysis of the Bank Industry: Grounded Theory Approach
  Mostafa Esfandiari niloufar imankhan
  Abstract The present paper has reviewed a comprehensive approach and qualitative research method based on Strauss and Corbin's theory (1988), to examine and present the brand assessment model through customer behavior analysis. The sample size was finalized for intervi More

  Abstract The present paper has reviewed a comprehensive approach and qualitative research method based on Strauss and Corbin's theory (1988), to examine and present the brand assessment model through customer behavior analysis. The sample size was finalized for interviewing experts in the context of theoretical saturation, and the foundation theory data strategy, including open source, axial and selective coding, as well as the basic model of this theory was used to formulate the model of the research. The findings of the research led to identification of causative conditions, grounded conditions, interventional conditions and evaluation dimensions in customer behavior analysis based on the brand choice of the bank. Formulating valuation strategies with the approach of customer relationship process measurement, service delivery process, customer segmentation process, target selection process and placement process, a mentality image based on brand distinction and competitive advantage will be based on customer analysis and selection. Manuscript profile
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  11 - The Role of Brand Attractiveness in Customer Acceptance of the Brand (A case study in Borujerd textile brand sales branches)
  Peiman Valipour Maryam Sayari
  The present study was designed to investigate the relationship between brand attractiveness in brand acceptance by the customer. The statistical population of the study is all customers using Boroujerd sleeping goods products. A total of 384 sampling samples are classif More

  The present study was designed to investigate the relationship between brand attractiveness in brand acceptance by the customer. The statistical population of the study is all customers using Boroujerd sleeping goods products. A total of 384 sampling samples are classified and selected from among the customers referring to the direct supply agencies of sleeping goods in Tehran, Government Branch, Parkway Branch, Punak Branch and Saei Branch. The questionnaires were distributed non-randomly among the statistical sample. The research questionnaire was made by a researcher and consisted of 6 dimensions and 28 items that were calculated in order to localize the values of reliability (Cronbach's alpha equal to 0.75) and validity (using factor analysis) during the research. The information obtained in the field distribution of the questionnaire was analyzed using Lisrel and PLS software. The research results showed a 95% confidence level. The relationship between brand experiences with brand attractiveness and customer brand recognition as well as social benefits of brand with brand attractiveness and other relationships examined was confirmed. Manuscript profile
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  12 - Customer Behavior Mining Framework (CBMF) using clustering and classification techniques
  Farshid Abdi Shaghayegh Abolmakarem
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  13 - Customer relationship management
  BAHMAN khanalizadeh
  Customers are the main core of economic enterprises, not paying attention to their needs and tastes can remove a business from the cycle of market competition. When an organization focuses only on product production without paying attention to customer needs, it will de More

  Customers are the main core of economic enterprises, not paying attention to their needs and tastes can remove a business from the cycle of market competition. When an organization focuses only on product production without paying attention to customer needs, it will definitely face many problems in the long run, which may not be possible to compensate for, and will eventually lead the company to bankruptcy. Communication with customers in business has a vital role for companies. Good communication helps businesses to establish mutual trust between customers and companies. Communicating more effectively with customers can potentially improve a company's bottom line. For this reason, communicating with customers to identify their needs, tastes, opinions and complaints will be obvious. Therefore, considering the importance of customer relationship management in economic enterprises, in this research, it has been tried to investigate various aspects of customer relationship management by using the library method and by studying books, magazines and authentic articles. The results of this research clearly indicate that an organization must seek to satisfy its customers in order to surpass its competitors and survive in the competitive market. Manuscript profile
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  14 - Customer Clustering by Combining the Particle Swarm And K-Means Algorithms and Analyzing Their Behavior on Commercial Websites
  MohammadReza Mehrazma Behrad Mahboobi
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  15 - Investigating the role of social media marketing on value creation and its effect on customer behavior in public health centers in Tehran
  Anahita Rahmati AREZOO Ahmadi Danyali
  AbstractOne of the ways to reduce inappropriate behaviors in medical centers is to create a platform for the occurrence of extra-role customer behaviors and motivate the client to perform citizenship and participatory behaviors that can reduce the incidence of violence More

  AbstractOne of the ways to reduce inappropriate behaviors in medical centers is to create a platform for the occurrence of extra-role customer behaviors and motivate the client to perform citizenship and participatory behaviors that can reduce the incidence of violence in medical centers . Five medical centers were selected by cluster sampling method and the sample were selected from among the patients referred to these centers. To collect the data, a standard questionnaire was extracted from the base articles and compiled in accordance with the statistical population. The validity of the questionnaire was assessed and confirmed by two methods of face and content validity. The reliability of the questionnaire was also measured with Cronbach's alpha and confirmed. Questionnaires were distributed among the sample and 384 healthy questionnaires were collected. The collected data were analyzed using structural equation modeling and Amos software. Findings of the study indicate that all the features of social media, including entertainment, customization, interaction, word-of-mouth electronic advertising and up-to-dateness, had a significant effect on the dimensions of value creation. These dimensions also have a significant and positive effect on the two dimensions of citizenship behavior and participatory behavior. Manuscript profile
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  16 - The Mediating Role of Social Networking in the Relationship between Online Retail Development with Mental Involvement and Consumers' Intention to Buy Sporting Commodity and Equipment: A Grounded Theory Study
  parvin azadegan shahab bahrami korosh vaysi
  AbstractThe purpose of this study was to mediate the role of social networks in the relationship between online retail development with mental conflict and the intention of consumers to buy sports goods and equipment and providing a model. The present study was applied More

  AbstractThe purpose of this study was to mediate the role of social networks in the relationship between online retail development with mental conflict and the intention of consumers to buy sports goods and equipment and providing a model. The present study was applied in terms of purpose and descriptive in nature. The statistical population included consumers of sports goods and equipment, the exact number of whom was unknown. Data through a researcher-made questionnaire developed by online retail development, Weiss social networks (1396), mental conflict. Hair. Bahek (2000) and Intention to Buy Diallo (2012) were collected, which had previously been validated by experts and their reliability by Cronbach's alpha calculation. The data analysis method was structural equation modeling of variance based method which was done with the help of SPSS software version 17 and PLS version 2. Findings showed that the mediating role of social networks in the relationship between the development of online retail of sports goods and equipment with mental involvement is statistically significant (P <0.01). However, the mediating role of social networks in the relationship between the development of online retail of sports goods and equipment with the intention to buy is not statistically significant (P <0.05). Since the mediating role of social networks in the relationship between online retail development and mental engagement was significant, these retailers are offered the opportunity to develop their retail by planning appropriate strategies in this Improve the context and strengthen the aspects that lead to development in order to increase the level of mental engagement of their customers.  Manuscript profile