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        1 - The Ethnography of women`s Audiences of the Seri of Omre Gol Lale»
        سمانه مهرپرور
        In this Article the way of female audiences’ perception and analysis of watching “Omer Gol Laleh” series is studied. There are three main questions that the study answered to: “what are the female audience’s reasons and motivations of watch More
        In this Article the way of female audiences’ perception and analysis of watching “Omer Gol Laleh” series is studied. There are three main questions that the study answered to: “what are the female audience’s reasons and motivations of watching the "Omer Gol Laleh" series?”,“What is the female audience’s  perception of the text of this series?” to Answer these questions the theories of “Perception”, “Active audiences”, “Media consumption and daily life”, “Community concept” and “Ritualization of society” is  used. To study the audiences’ sociological behaviors and watching patterns, the “qualitative research” method and “depth interview” technique is used. The statistic sample of this research consists of 20 persons from the 20to 50 years-old- female audiences. The results show that the audiences chose this serial with different reasons such as becoming calm, escaping from difficulties, entertaining, and getting familiar with other cultures. According to their daily habits, Female audiences have different perception from this series. Constant watching of this series has made some opportunities to them to talk to each other about the series. Female audiences, with the help of the stories’ characteristics, released from their routine life and entered to an ideal one. Cooperating with the ideal life of the story is enjoyable for the female audiences. The imagination that exists in this series entered to their lives and finally became their ritual habit. Manuscript profile
      • Open Access Article

        2 - Expanding theNeighborhoodConcept through the Anatomy of Community Concept
        Akbar Abdollahzadeh Taraf Mustafa Behzadfar Mohammad Naqizadeh
        The purpose of this paper is theoretical explanation of neighborhood concept though a sociological approach and based on anatomy of community concept. Neighborhood as one of the main constituents of urban areas needs to be explained theoretically with certain characteri More
        The purpose of this paper is theoretical explanation of neighborhood concept though a sociological approach and based on anatomy of community concept. Neighborhood as one of the main constituents of urban areas needs to be explained theoretically with certain characteristics. The related sciences of the urban studies such as urban management, urban sociology, anthropology, politics, architecture, urban design, and planning attempt to explain this concept according to their theoretical basics. So this study attempts to expand this concept with anatomy of community concept. The methodology of study is descriptive. The literature about community was reviewed, then with critical reasoning, anatomy of community formulated to two mixed branches: "spatial issue" as container and "social issue" as content. The findings of this study show that anatomy of community concept in spatial issue, with center and boundary characteristics, and in social issue, with common characteristics, social interactions, sense of belonging, organization has objective instances. So the neighborhood concept can be expanded by anatomy of community concept. Manuscript profile