Effective banking communications can improve and strengthen customer relationships to achieve the desired level of performance. Although banks and the services they provide have improved in recent decades, customer satisfaction with banking communications is still a con More
Effective banking communications can improve and strengthen customer relationships to achieve the desired level of performance. Although banks and the services they provide have improved in recent decades, customer satisfaction with banking communications is still a concern. The purpose of this study is to investigate the effect of communication effectiveness on customer satisfaction with the mediating role of perceived value, perceived quality and customer trust. The research is a descriptive correlational research in terms of applied purpose and method. The statistical population of this study includes all customers of Bank Shahr in Qazvin province. The size of the target population was unlimited and according to Krejcie and Morgan table was equal to 384 people. The questionnaire was distributed electronically among the statistical population and finally 384 questionnaires were analyzed. The available sampling method was selected for data collection and the required data were collected in this study using a 21-item questionnaire. The results of the study showed that the effectiveness of communication has a positive and significant effect on customer satisfaction, customer trust, perceived value and perceived quality. Also, the effectiveness of communication indirectly leads to customer satisfaction through trust, perceived value and perceived quality. Other results are presented in the form of discussion and conclusions in the research.
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The rapid advancement of information and communication technology in the past decades, the growing competition between organizations in attracting and retaining customers as the main source of competitive advantage in today's world has led to the emergence of a new conc More
The rapid advancement of information and communication technology in the past decades, the growing competition between organizations in attracting and retaining customers as the main source of competitive advantage in today's world has led to the emergence of a new concept called customer relationship management. This article, due to the introduction of new concepts such as customer reciprocity, consumer protection ... In the Iranian organizations, effective communication between the audience or the customer is trying to map the implementation of a customer relationship management system in Iranian organizations.To achieve this, after describing the concepts and expanding the topics related to customer relationship management, models and patterns have been considered in today's organizations, and the common components among them have been extracted in three areas of processes, technology and human issues. Through studies The necessity of implementing the review model and then studying the knowledge of the world today, the frameworks of implementation of customer relationship management in today's organizations were investigated and their elements were extracted. Considering the specific features of the Iranian environment, a framework was proposed, which was completely compared by reviewing the subject matter of the research. Adaptation The content and creative thinking were obtained.Through a case study at the Refugee Bank of Workers as an Iranian service organization, more information was gathered about the proposed framework.
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The rapid advancement of information and communication technology in the past decades, the growing competition between organizations in attracting and retaining customers as the main source of competitive advantage in today's world has led to the emergence of a new conc More
The rapid advancement of information and communication technology in the past decades, the growing competition between organizations in attracting and retaining customers as the main source of competitive advantage in today's world has led to the emergence of a new concept called customer relationship management. This article, due to the introduction of new concepts such as customer reciprocity, consumer protection ... In the Iranian organizations, effective communication between the audience and the customer is trying to map the implementation of a customer relationship management system in Iranian organizations. To achieve this, after describing the concepts and expanding the topics related to customer relationship management, models and patterns have been considered in today's organizations, and the common components among them have been extracted in three areas of processes, technology and human issues. Through studies the necessity of implementing the review model and then studying the knowledge of the world today, the frameworks of implementation of customer relationship management in today's organizations were investigated and their elements were extracted. Considering the specific features of the Iranian environment, a framework was proposed, which was completely compared by reviewing the subject matter of the research. Adaptation the content and creative thinking were obtained. Through a case study at the Refugee Bank of Workers as an Iranian service organization, more information was gathered about the proposed framework.
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