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        1 - Social interactions and its place in the assessment model of social and cultural effects (cultural attachment) of modern business and entertainment centers, Mashhadmal
        رخشاد حجازی سید محمد حسینی سید علی جوزی سید محمود  هاشمی
        success rate of urban spaces, especially modern commercial complexes, is proportional to the amount of use of that space and the presence of people in it. In fact, the improvement of the urban space should seek to increase social interactions instead of separation. But More
        success rate of urban spaces, especially modern commercial complexes, is proportional to the amount of use of that space and the presence of people in it. In fact, the improvement of the urban space should seek to increase social interactions instead of separation. But what we are facing today in most of the urban spaces is the reduction of relations and social participation of the residents in these spaces. In this research, the evaluation of social effects is proposed based on the fuzzy matrix. In building the evaluation matrix, the main activities of the project in the exploitation phase, as well as the important social and cultural indicators, are determined using the fuzzy Delphi method, and the importance of each effect is estimated in the form of triangular fuzzy numbers. The results of the evaluation based on the proposed model show that the sub-index of "setting the environment for family presence in the urban space" with a score of 0.754 has the highest effectiveness from the activities of the modern business and entertainment complex. Among the effective activities, "the place of construction of the commercial complex" with a score of 0.784 had the greatest effect on the sub-indices of social interactions. As a result, based on this social impact assessment model, in order to promote social interactions, it is necessary to adopt the necessary strategies and policies in the field of family presence in modern commercial spaces, as well as the appropriate location of the construction of these complexes. Manuscript profile
      • Open Access Article

        2 - Presentation a Model of Durability Architecture in the Design of Commercial Complexes in Post-Corona Era (Case Study: Tabriz City)
        Elham Hatami Golzari
        Introduction: Architecture is considered as a container for human life and in this regard, is necessary which the continuity/evolution in the dimensions of the durability of architectural buildings and the influence of external factors, should be considered urban design More
        Introduction: Architecture is considered as a container for human life and in this regard, is necessary which the continuity/evolution in the dimensions of the durability of architectural buildings and the influence of external factors, should be considered urban designers and architects, in order for the interaction and social interaction between the individual and that work to be formed based on the interaction between the characteristics of the work and the mental image of the audience.Research Aim: Considering the importance of architectural permanence in the context of time and the impact of various factors, the purpose of this study is to presentation a model of durability architecture (continuity/evolution) in the design of Tabriz commercial complexes in the post-Crown era.Methodology: The research method is mixed (a combination of quantitative-qualitative methods) with a practical purpose and analytical-contextual nature, and in order to analyze the information has been used structural equation modeling in AMOS software.Studied Area: The geographical scope of the research includes the city of Tabriz and its commercial complexes.Results: Findings show that among the internal variables (architecture itself) the most impact on the durability of architecture is related to the strength of structures, attention to technology and technology in architecture and emphasis on values and culture of society with a value of 0.92, 0.88 and 0.85 respectively and among the external variables (corona effect) related to the variety of services for the benefit of the residents of the area (region) and the lack of extensive relocation, considering a precondition at the entrance of the complex to disinfect and use new materials with anti-aging properties. Bacterial values are 0.84, 0.70 and 0.66, respectively.Conclusion: The results indicate that the sustainable architectural model of commercial complexes can be compiled based on the consideration of the background factors (the architecture itself) and external factors (the effects of the epidemic) in the three dimensions of body, function and identity-meaning. Manuscript profile