Social interactions and its place in the assessment model of social and cultural effects (cultural attachment) of modern business and entertainment centers, Mashhadmal
Subject Areas :
رخشاد حجازی
1
(
عضو هیئت علمی دانشگاه آزاد اسلامی واحد تهران شمال
)
سید محمد حسینی
2
(
دانشگاه آزاد اسلامی واحد تهران شمال
)
سید علی جوزی
3
(
عضو هیئت علمی دانشگاه آزاد تهران شمال
)
سید محمود هاشمی
4
(
عضو هیئت علمی دانشگاه آزاد تهران شمال
)
Keywords: ", Assessment of social and cultural effects", , ", Social interactions", , ", Multipurpose commercial complexes (properties)", , ", Fuzzy matrix", , ", Vensim software", .,
Abstract :
success rate of urban spaces, especially modern commercial complexes, is proportional to the amount of use of that space and the presence of people in it. In fact, the improvement of the urban space should seek to increase social interactions instead of separation. But what we are facing today in most of the urban spaces is the reduction of relations and social participation of the residents in these spaces. In this research, the evaluation of social effects is proposed based on the fuzzy matrix. In building the evaluation matrix, the main activities of the project in the exploitation phase, as well as the important social and cultural indicators, are determined using the fuzzy Delphi method, and the importance of each effect is estimated in the form of triangular fuzzy numbers. The results of the evaluation based on the proposed model show that the sub-index of "setting the environment for family presence in the urban space" with a score of 0.754 has the highest effectiveness from the activities of the modern business and entertainment complex. Among the effective activities, "the place of construction of the commercial complex" with a score of 0.784 had the greatest effect on the sub-indices of social interactions. As a result, based on this social impact assessment model, in order to promote social interactions, it is necessary to adopt the necessary strategies and policies in the field of family presence in modern commercial spaces, as well as the appropriate location of the construction of these complexes.
