List of Articles Brand Extension

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  1 - Survey of the Impacts of Effecting Factors on Consumers’ Attitude & Behavior and their effects on FMCGs Company's Future Decisions about Brand Extension Strategy
  Abbas Saleh Ardesteni Behrooz Ghasemi Samaneh Parsa
• Open Access Article
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  2 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
  hadis ebrahimi Malihe Javani
• Open Access Article
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  3 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
  H. Vazifehdust M. Hariri
• Open Access Article
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  4 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
  M. Mohamadian R. Shafiha
• Open Access Article
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  5 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions
  B. Kheiry N. Nobandegani
• Open Access Article
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  6 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
  H. Ebrahimi M. Bagheri GalehSalimi
• Open Access Article
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  7 - Role of Brand Dynamics in Strategic Positioning of An International Business (Case study: A Handcraft Store Named Dasto)
  Gholamreza Amini Khiabani Karim Hamdi