In this study, the identification of the most important influencing factors for intelligent preventive maintenance and repair in the textile industry in interaction with manufacturing was performed using Spss 25 software. The research data set is based on the 2000 sampl More
In this study, the identification of the most important influencing factors for intelligent preventive maintenance and repair in the textile industry in interaction with manufacturing was performed using Spss 25 software. The research data set is based on the 2000 sample data and reports from the Director General of Textile Industry under the Ministry of Industry, Mine and Trade and the factories in the textile industry of Borujerd where the project was implemented on a semiannual basis as of 2015 to 2020. This survey is significant in that it collects information in cooperation with specialists in the maintenance industry and the textile industry (information was collected from 240 establishments of 630 textile factories nationwide). The study sample size included professors, managers, and professionals from the textile industry. A comparison of the pre-test questionnaire (functional status) and the post-test questionnaire (ideal status) and statistical analysis calculations yielded the following results. The relationships between the study variables and the most important preventive maintenance and improvement factors in interaction with production in the textile industry have been classified as follows: strategy factor with the possibility of determining 34%, technology factor 30%, work environment factor 16%, staff factor 10%, the quality factor was identified by 10%.
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The purpose of this research is the effect of social media activities on the brand value of Borujerd textile sleep goods with a combined method. The present study is of applied type. The research community in the current research is the customers of Borujerd textile sle More
The purpose of this research is the effect of social media activities on the brand value of Borujerd textile sleep goods with a combined method. The present study is of applied type. The research community in the current research is the customers of Borujerd textile sleep goods, numbering 384 person. Using Cochran's formula for an unlimited population, the sample size is considered to be 384 persons. The research tool in this research is a standard questionnaire. The standard questionnaire of social marketing questionnaire of Van Wu (2011) which has 6 object. Product quality questionnaire designed and validated by Coelho and Hensiller (2012). Akler's (1991) brand equity questionnaire consists of 8 questions. Calculations were done through SPSS and SMART PLS software. The results of the research indicate that social marketing has an 86% effect on the brand value of textile sleep goods. Social marketing has an 88% impact on the quality of textile sleep products. The special value of the brand also has a 77% effect on the consumer's attitude.
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One of the important factors for strengthening and creating brand equity are marketing strategies. Social network marketing has been described as an inherent ability to predict changes in customer demands. The clothing industry also has many advantages, such as; very hi More
One of the important factors for strengthening and creating brand equity are marketing strategies. Social network marketing has been described as an inherent ability to predict changes in customer demands. The clothing industry also has many advantages, such as; very high added value; high employment; The low cost of creating employment and high foreign exchange are among the industries that can help the sustainable and dynamic development of the country's economy by strengthening its position by creating brand equity and using new marketing methods and gaining a competitive advantage. The purpose of this research is to investigate the effect of social media marketing strategies on the creation of brand equity of Borujerd Textile Company. This research in terms of method; A description of the type of correlation and in terms of purpose; It is considered practical. The statistical population of this research includes all customers of Borujerd Textile Company.
150 people were selected from among the customers of Borujerd textile company, Sari branch, by simple random sampling method. In order to collect data, a standard questionnaire of 23 questions of Brand Aker (1990) was used, and the reliability of this questionnaire was confirmed using Cronbach's alpha coefficient, 0.916. SPSS v.22 and Smart PLS 4 software were used for descriptive and inferential analysis of the collected data. The overall results of the research showed that social media marketing strategies have a significant positive effect on brand awareness, brand associations, brand loyalty and perceived quality, and are effective in creating brand equity.
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