List of Articles B2B

• Open Access Article
  • Abstract Page
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  1 - Examing the Importance of Brand Equity for Customer Loyalty in the Food and Beverage Industries in Iran
  M. Bamenimoghadam K. Hidarzadeh H. Mehrzadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Identifying the Factors Affecting the Selection of B2B Online Market Entry Strategies Using Soft System Methodology (Case Study: IT Industry knowledge-based companies)
  Mohsen karami Abbas Ali Rastgar Adel Azar Davood Feiz Mohammad Rahim Esfidani
  10.30495/jsm.2020.677236
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - A Comparative Analysis of Customer Relationship Management (CRM) in Three Iranian Banks Based on Swift Approach
  mohsen alvandi mohammad karimi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - B2B electronic market analysis using game theory
  M.J Tarokh S Sohrabi H Shahriari
• Open Access Article
  • Abstract Page
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  5 - Presenting the model of B2B content marketing in line with the firm's competitiveness objectives
  Shahrzad Yaghtin Hossein Safarzadeh Mehdi Karimi zand
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - سنجش تأثیر استفاده از شبکه اجتماعی و فناوری اطلاعات و ارتباطات بر رضایت مشتری در تجارت B2B (مورد مطالعه : شرکت افرانت)
  فاطمه صدرایی سینک محمدرضا بابایی محمد حسن تابش
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Explaining Brand Loyalty in B2B Models in Comparison with B2C
  Seyed Javad Mohammadi Abolghasem Ebrahimi Shahrzad Tayaran Sedighe  Tootian