List of Articles کیفیت ادراک شده از برند Open Access Article Abstract Page Full-Text 1 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad) Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi Open Access Article Abstract Page Full-Text 2 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank) A. A. Farhangi R. Abedini