List of Articles پیامک

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  1 - علل گرایش مدیران و کارکنان روابط عمومی به استفاده از سامانه های پیامکی (مورد مطالعه شرکت مخابرات ایران)
  سمیه تاجیک اسماعیلی منیژه رسول زاده
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  2 - The Effect of the Content of the Promotional Message on the Intention to Purchase the Staff of the Municipality of Tehran
  Shima Yavari Seyed Mahmoud Saberi
  This research aim is order to investigate the intention to buy in the insurance industry; considering that in this research the effect of the variables or the causal relations between the variables of the model is sought to be sought, this research is based on the natur More

  This research aim is order to investigate the intention to buy in the insurance industry; considering that in this research the effect of the variables or the causal relations between the variables of the model is sought to be sought, this research is based on the nature and method of scientific research. This study is also an applied research on the cognitive purpose, and is based on a quantitative research. The data collection method is library-field. The statistical population of the study consisted of employees and managers of Tehran municipality. According to Morgan's table, the minimum number of samples required to conduct this research is 291 people, which according to the widespread number of questionnaires, 385 questionnaires were collected. To test the hypotheses of this research, a questionnaire of 29 questions was used that contains dimensions of message content, perception, personalization, attitude and intention of purchase. The results of the analysis of variance based on SmartPLS2 software showed that positive behavior toward promotional SMS has a positive effect on purchasing intention. Additionally, the customization of SMS messages on the relationship between the message content of the message and the perception of the ad text of the moderated effect Does Manuscript profile
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  3 - Relationship between the use of extreme from technology (Internet and SMS Addiction) and educational and psychological state high school students
  Ramazan Hassanzadeh Mohammad Salehi Alireza Rezaei Kiyasari
  Objective of this study was evaluate the relationship between extreme use of this technology and educational and psychological state in high school boys and girls of Sari are two topics that mobile Internet and text messaging function and level the scores and loneliness More

  Objective of this study was evaluate the relationship between extreme use of this technology and educational and psychological state in high school boys and girls of Sari are two topics that mobile Internet and text messaging function and level the scores and loneliness, students consider and review were is. In this study the research method used is correlation. All the statistical community secondary school students of Mazandaran province in 1388 to 16,153 the number of people gave up. The sample of 375 people through the Morgan table high school students way cluster - were selected randomly for data collection and library studies and the standard questionnaire used. Three students to the Internet addiction scale test, loneliness, and responded to text messages. Results showed that: Variable between two extreme Internet use and academic achievement is no meaningful relationship. Between two variables and extreme use of text messaging and there is no significant relationship between academic achievement. But between two variables using the Internet and extreme loneliness was a significant relationship, in other words an extremist who fully use the Internet, they are lonelier. Two variables for extreme use of SMS and loneliness, also was a significant relationship; in those fully extreme use of SMS to more loneliness. Extreme levels of Internet use in girls than boys are. And the extreme levels of SMS use in girls than boys are. Between each SMS component (emotional response, perception extreme use, maintaining relationships) and addiction to the Internet connection exists. And between each SMS component (addiction to sms) and loneliness, the relationship exists. Manuscript profile
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  4 - بررسی نقش جنسیت برکاربرد تلفن همراه در میان دانشجویان (مطالعه موردی: دانشگاه های شهرستان میاندوآب
  ایرج محمودی آرزو گلباز
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  5 - کارکردهای پیامک در زندگی جوانان
  محمدسعید ذکایی علی اکبر تاج مزینانی ادیبه کریمی
  امروزه تلفن همراه در تمامی جنبه های زندگی انسان حضوری مؤثر و غیرقابل انکار پیدا کرده است. حضوری که در مقایسه با اینترنت و اثرات آن، گسترده تر و پیشرونده تر است. تلفن همراه و به خصوص قابلیت ویژه آن در شکل سرویس پیام کوتاه دیگر نه ابزاری فنی، بلکه به رسانه‌ای با کارکردها More

  امروزه تلفن همراه در تمامی جنبه های زندگی انسان حضوری مؤثر و غیرقابل انکار پیدا کرده است. حضوری که در مقایسه با اینترنت و اثرات آن، گسترده تر و پیشرونده تر است. تلفن همراه و به خصوص قابلیت ویژه آن در شکل سرویس پیام کوتاه دیگر نه ابزاری فنی، بلکه به رسانه‌ای با کارکردهای مختلف فرهنگی، اجتماعی، اقتصادی و سیاسی تبدیل شده است و فرهنگ خاص خود را شکل داده است. پیام های کوتاه شکل دهنده نظم زندگی روزمره و تکنولوژی ارتباطی مهمی در هویت بخشی و ارتباط کاربران آن با خود، شبکه های بلافصل و آشنای اجتماعی و محیط پیرامون می باشند. مقاله حاضر با هدف بررسی کارکردهای پیامک در بین جوانان و با استفاده توأم از پیمایش و مصاحبه‌های نیمه استاندارد کیفی با طیف متنوعی از دانشجویان تهرانی، می کوشد آثار و کارکردهای سیاسی، دینی، اجتماعی و فرهنگی پیام کوتاه را به تفکیک مورد بررسی قرار داده و فرصت ها و تهدیدهای این سرویس را از نقطه نظر جوانان مطالعه نماید. نتایج مطالعه بیانگر تأثیر پذیری عمیق و گستره فرآیند ارتباطات و نظم زندگی روزمره جوانان از این رسانه و به کارگیری استراتژیک و هدفمند آن برای مدیریت نیازها و هیجانات خویش است. Manuscript profile
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  6 - The Relationship between Moral Development, SMS Addiction and Dropout Rates amongst Students
  Meysareh Keramati Seyedeh Olia Emadian
  The transition of ethical values in teenagers and youths is greater than in any other period. The rapid cognitive growth in teenagers and youths causes such persons to judge moral and value issues better and encounter these issues with more complicated and finer reactio More

  The transition of ethical values in teenagers and youths is greater than in any other period. The rapid cognitive growth in teenagers and youths causes such persons to judge moral and value issues better and encounter these issues with more complicated and finer reactions. The aim of this study was to investigate the relationship between moral development, SMS addiction and dropout rates in second high school students in Behshahr city. Hence, a total of 357 students amongst all the students in first, second and third base in the second high school of Behshahr (2015-16) was selected with a cluster sampling method. In order to collect the data, the Lotfabadi moral development test, SMS addiction test and dropout questionnaire were used. The results of the analysis of the data, using analysis of variance, correlation coefficient, t independent and regression in P<0.05 level, showed that there are reverse and negative correlations between moral development, SMS addiction and dropout rates, but there is a direct and positive correlation between SMS addiction and dropout rates. It also showed that the moral development variable can be predicted by SMS addiction and dropout variables. Manuscript profile
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  مهدی ژیانپور علیرضا نیلی احمدآبادی زهرا ناجی اصفهانی
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  8 - The Effects of Drug Abuse Prevention Methods on Sensation Seeking, Mental Security and Attitude toward Substance Abuse among Adolescents
  Daryoush Jalali Gholamreza Manshei Mohammad Mahdi Mazaheri
  this study aimed to compare the effectivenesses of three methods of drug abuse prevention: a) cognitive-behavioral social, b) lecture , and c) short message system on sensation seeking, mental security and attitude toward substance abuse among high school students. One More

  this study aimed to compare the effectivenesses of three methods of drug abuse prevention: a) cognitive-behavioral social, b) lecture , and c) short message system on sensation seeking, mental security and attitude toward substance abuse among high school students. One hundred and ninety two high school students were assigned randomly to four groups (three experimental groups, one control group). Participants completed the Attitude toward Drug Abuse Inventory (Ghorbani, 2001), Sensation Seeking Scale (Zukerman, 1969) and Mental Security Inventory (Maslo, 1952) during pretest, posttest, and follow up phases. The first experimental group received 10 sessions of cognitive-behavioral social group training (2 hours a week), the second experimental group attended 10 lecture sessions and the third experimental group received preventive short messages for 75 days. The results of MANCOVA indicated that the effects of all three preventive methods on sensation seeking, mental security and attitude toward drug were significant. It was also found that the cognitive-behavioral social method was significantly more effective than the other two methods. The follow-up results indicated that the effects of the preventive methods continued after 100 days. Manuscript profile