List of Articles و قصد خرید

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention
  H. Nikoomaram M. Sarabadani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Investigating the effect of ease, usefulness and perceived risk, trust and social effects on the intention to use mobile banking among the customers of Melli Mubarakeh Bank
  Fatemeh Nasirzadeh Masoud Godarzi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - اثر نقش ادراک و شخصیت مصرف کنندگان بر قصد خرید خودروهای هیبریدی
  الهه طاهری طاهره حسومی
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company
  Majid Ahmadi shahla sohrabi sara tahzibi