List of Articles هماهنگی شناختی Open Access Article Abstract Page Full-Text 1 - Factors Affecting Green Brand Switching Behavior to Experimental Consume Natural Cosmetic Consumers (Case Study: Cinere Products) kiana kheiri rasol asgarpor Open Access Article Abstract Page Full-Text 2 - Influential variables on changing consumer attitudes based on cognitive dissonance approach fatemeh ashouri Naser Azad Abdullah naami mahmoud modiri 10.30495/jomm.2022.63056.1866 Open Access Article Abstract Page Full-Text 3 - Explaining the Application of Innovative Strategies in Management Accounting System from the Perspective of Cognitive Dissonance Theory Bahareh Banitalebi Dehkordi Abdollah Ghaforinezhad Open Access Article Abstract Page Full-Text 4 - Attitude change:comparing two theories of self-consistency and self-affirmation Ruhollah Mansouri Sepehr M. Karim Khodapanahi Mahmood Heidari