List of Articles نگرش برند

• Open Access Article
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  1 - Brand equity and brand image with customer loyalty in pharmaceutical companies
  atiyeh moradi Hossein vazifehdust
• Open Access Article
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  2 - Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran)
  soraya fatholahi Elham Faridchehr nader ghareb navaz vahed reza mirabi
• Open Access Article
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  3 - The effect of the media on improving the attitude of the clients and their tendency towards IR-MCI services
  shayan basir mohammad reza azadehdel Maryam Ooshaksaraie
• Open Access Article
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  4 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
  Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi
• Open Access Article
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  5 - بررسی تأثیر ابعاد گوناگون هدیه تبلیغاتی برقصد خرید (مورد مطالعه؛ برندهای سامسونگ، اسنوا، اپل و دل)
  مصطفی قاضی زاده ناصر یزدانی مرضیه مصطفایی