List of Articles نام و نشان تجاری

• Open Access Article
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  1 - Examing the Importance of Brand Equity for Customer Loyalty in the Food and Beverage Industries in Iran
  M. Bamenimoghadam K. Hidarzadeh H. Mehrzadi
• Open Access Article
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  2 - Hegemony of Media Planning ; In Advertising
  بهروز Kafi کامبیز Heidarzadeh
• Open Access Article
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  3 - The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers
  Javad Abbasi Mohammad Pourreza
• Open Access Article
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  4 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus)
  K. Heidarzadeh M. Hashemi
• Open Access Article
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  5 - The Influence of Hedonic Values on Consumer Behaviors
  K. Heidarzadeh E. Hasani Parsa
• Open Access Article
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  6 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty
  K. Heidarzadeh F. Torabi
• Open Access Article
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  7 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
  M. Mohamadian R. Shafiha
• Open Access Article
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  8 - Exploring and Evaluating the Relationship between Brand and Country of Origin Knowledge and Country of Origin Image
  B. Kheiry
• Open Access Article
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  9 - Investigation of the Relationship between Product Involvement and Brand Commitment
  M. A. Abdolvand F. Nickfar
• Open Access Article
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  10 - The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers
  J. Abbasi M. Pourreza
• Open Access Article
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  11 - Determinants of Brand Equity: Offering a Model to Chocolate Industry
  H. Vazifehdust H. Emari
• Open Access Article
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  12 - Examining the Impact of Feelings and Brand Perceptions in Purchasing of the Same Name Fragrances
  T. Sadeghi M. Lashkary Kh. Ghaemmaghami Tabrizi
• Open Access Article
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  13 - نقش آفرینیِ "زبانِ نام و نشان تجاری " در ارزش ادراکی مشتریان
  سوسن قهرمانی قاجار بهنوش جووری
• Open Access Article
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  14 - برندمداری و بهبود عملکرد شرکت‌ها
  حسین صفرزاده کبری مرادی
• Open Access Article
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  15 - برند (نام تجاری) خدماتی و فرآیند ایجاد ارزش – وفاداری مشتری
  محمد علی عبدالوند شیرین شایسته