List of Articles مرکز خرید

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  1 - The Effective Factors on Urban Spaces Vitality (Creating a Lively Urban Space with Emphasizing the Concept “Pedestrian Mall”)
  Maryam Khastoo Navid Saeidi rezvani
    As the human needs air to live, the city needs vitality to survive. It is necessary to promote vitality of the city in order to achieve viability. One of vibrant viable and dynamic urban spaces in the world is the “pedestrian mall”; in Iran the concep More

    As the human needs air to live, the city needs vitality to survive. It is necessary to promote vitality of the city in order to achieve viability. One of vibrant viable and dynamic urban spaces in the world is the “pedestrian mall”; in Iran the concept of such places is not well defined; additionally the large car-dependent thoroughfares and streets in which motor vehicles disturb the citizen’s safety have decreased the city vitality and viability. On the other hand the role of urban public space in which the citizen’s social interactions form and the society culture promotes, in Iran is declining day by day. Furthermore, walking as one of principles of the people’s physical and spiritual health is neglected.   This article is based upon a practical research on the urban spaces vitality; the research is done in order to identify the effective factors on the urban spaces vitality and design a lively vibrant urban space regarding the role of buying. In the article, a “lively urban space” is defined as an urban space in which there is a noticeable number of people and diversity of them (ages, sexes, interests and …) in the long period of day time that their activities are generally done in the form of optional or social ones. In this sense, it is supposed to find a effective and acceptable relationship between buying activity and vitality, and safety and vitality regarding to the importance of buying and walking activity in the quality of citizen’s life (in contrast with automobile and motorized movement that impairs the security and safety of people) under the concept namely “Pedestrian Mall”. The research has two hypotheses; the first one is: the shopping centers affect the urban spaces vitality; and the second is: safety and security affect the urban spaces vitality. The case study of the research is Sattarkhan Street of Tehran which is commercially powerful while it doesn’t have enough vitality and viability. After surveying the relative concepts and viewpoints and analyzing the research case study, the research hypotheses will be proved. At the end of the article the analytical model of the research (diagram of the effective factors on urban spaces vitality) is produced. In the model, the concept of effective factors on vitality is divided into macro and micro dimensions. The macro (external) dimension includes factors such as social, economic, cultural and physical indicators; the micro (internal) dimension is divided into physical and nonphysical indicators. These two indicators include some variables such as urban design, land use, activities, interactions, social events etc. Other underlying factors that are not shown in the model are variables such as legibility, sense of place, architectural distinctiveness, the linkages in design terms between different parts of the city, the quality of street lighting and how safe, friendly and psychologically approachable the urban space is. The last part comprises the conclusion and suggestion; in this section physical and nonphysical suggestions are submitted (e.g. activities and spaces) in order to enhance the vitality and viability of the street.   Manuscript profile
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  2 - Utilizing the Principles of Organic Architecture with an Approach the Concept of Iranian Traditional Architectural (The Case of Bazaars and Shopping Centers)
  Malihe sharifi Nasibeh Sadafi
  10.22034/jest.2019.26345.3546
  Background and Objective: In the traditional architecture, buildings had close relationships with the surrounding environment, and intimacy to the nature had deep roots in Iranian’s culture. Traditional Bazaars were one of the most important parts of a city and ha More

  Background and Objective: In the traditional architecture, buildings had close relationships with the surrounding environment, and intimacy to the nature had deep roots in Iranian’s culture. Traditional Bazaars were one of the most important parts of a city and had great impacts on people's social lives and architecture. Due to the expansion of cities, the concept of bazaar has changed and replaced by distributed spaces called shopping centers. Method: In this study, the shortcomings of the current bazaars, and the effects of traditional architecture and organic concept were examined from the perspective of clients and visitors. Descriptive-analytic survey was conducted and questionnaires were distributed randomly among 272 visitors in Rey bazaar, Tajrish traditional bazaar, Almas shopping center, and Tirazheh shopping mall. To evaluate the hypothesis, the single variable T-test and the F-test were applied. Findings: The results indicate that, synthetizing the concept of organic architecture and Iranian traditional architecture in the current shopping malls could meet the users’ expectation. Results and discussion: Exposing the apparent similarity of the environment and an element is not sufficient for users. So, a special attention is required for the psychological aspects received by the visitors. Manuscript profile
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  3 - Development of a web-based group spatial decision support system for the site selection of a new shopping center
  Abbas Safari Mohammad Hassan Vahidnia Hossein Aghamohammadi
  Choosing the right place to build a new shopping center is a multi-criteria decision-making problem that involves different people and opinions. In this research, geographic information systems (GIS) and multi-criteria decision-making models have been used to perform so More

  Choosing the right place to build a new shopping center is a multi-criteria decision-making problem that involves different people and opinions. In this research, geographic information systems (GIS) and multi-criteria decision-making models have been used to perform some stages of spatial analysis, and then the development of a group decision support system for aggregating and selecting the final alternative has been discussed. A two-step method was proposed in this research to create limited decision-making options. In the first stage, creating standard criteria maps including five items with spatial analysis and normalization was done in ArcGIS software. According to the studies, the weight of each criterion was determined and the weighted overlapping of the layers was done. After applying the limiting options, six areas were determined to perform web-based location selection. In the second stage, a group spatial decision support system was developed. Using Visual Studio environment and C# programming language and .NET technology, a website was designed for the participation of experts in this field. In the architecture of this system, ASPMap technology, including a set of controls and map components, and location-based tools, was embedded on the server side of the program. User weighting of the criteria was done in the forms designed by Analytical Hierarchy Process (AHP). With the help of stored procedures in a SQL Server database, the average value of each of the selected points is calculated online based on the opinions of the group. Finally, the point that had the highest value in the average of the opinions of different users was introduced as the best place to build a shopping center. The research results showed that the proposed method has high flexibility, speed, and ease in applying group opinions. Manuscript profile
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  4 - A Study on the Effect of Shopping Attractiveness and the Environment on Customers' Satisfaction with the Shopping
  kambiz heidarzadeh maryam abghari
  This study aims to determine the attractiveness of factors of Iran shopping malls from the shopper’s point of view. Given the increasing number of shopping centers in Iran, understanding the factors contributing to shopping centers attractiveness and customer sati More

  This study aims to determine the attractiveness of factors of Iran shopping malls from the shopper’s point of view. Given the increasing number of shopping centers in Iran, understanding the factors contributing to shopping centers attractiveness and customer satisfaction is of great importance for owners and managers of these centers. A questionnaire devised on the basis of the literature was administrated to 385 customers of 2 shopping centers of Tehran including Milade Noor and Tiraje. A structural equation model using a correlation matrix with maximum likelihood was estimated by LISREL 8.8. The results indicate that out of the attractiveness factors, retail tenant mix and atmosphere were the most influential factors in shopping centers. Thus, managements of shopping malls can increase their mall attractiveness by identifying optimal retail tenant mix and by supporting them with appropriate atmosphere. Manuscript profile