محبوبیت

Open Access Article

1 - The study of popularity theory in Iran's financial market and its relationship with stock returns and stock returns volatilities in Tehran Stock Exchange
S. Alireza Mirarab baygi Hashem Mokari Mohsen Nazarizadeh

Considering the importance of stocks in financial and accounting literatures, and investors’ reactions to company stocks during different periods, the present study investigates popularity theory in Iran's financial market and its relationship with stock returns a More

Considering the importance of stocks in financial and accounting literatures, and investors’ reactions to company stocks during different periods, the present study investigates popularity theory in Iran's financial market and its relationship with stock returns and stock return volatilities in Tehran Stock Exchange. A total of 179 companies are analyzed during 2010 to 2015. This is an applied study with post-hoc design. Moreover, it is considered a descriptive - inductive study based on methodology. Linear regression models are applied to examine hypotheses using Eviews8 software. The results show there is a positive and significant relationship between stock popularity and stock returns, stock return volatility and beta coefficients. In other words, stock popularity can increase stock returns, stock volatility, and beta coefficient Manuscript profile

Open Access Article

2 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran)
shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi

Brands are often seen as one of the most valuable assets of an organization. Brands need to build a strong and powerful presence in the minds and it is a priority in many organizations. People believe strong brands can increase the competitive advantage. The knowledge o More

Brands are often seen as one of the most valuable assets of an organization. Brands need to build a strong and powerful presence in the minds and it is a priority in many organizations. People believe strong brands can increase the competitive advantage. The knowledge of brand equity dimensions can help companies to implement marketing programs and allocate cost to do them. So, this study as titled “Connection of customer-based brand equity dimensions and customers tendency to purchase “will investigate the relationship between the four factors on customer’s willingness to buy. In this study, the relationship of four variables (brand equity, brand popularity, willingness to pay a higher price and brand image) and customers’ willingness to buy has been evaluated. The statistical society was selected by cluster sampling among Hyundai customers in Tehran. sample volume was 384 which sampled by reliable questionnaire .hypotheses examined by one factor t Test, independent t Test and one factor variance analyses and data were analyzed using LISREL software . After analyzing the questionnaire data, it was found among the three variables (brand equity, brand popularity and willingness to pay higher prices), the brand popularity is most associated with willingness to pay higher price and there isn’t direct significant relationship between brand image and customer willingness to purchasing and there is indirect relationship between brand popularity and customers willingness to purchasing. This study was encountered temporal and special limitations and it was included Hyundai customers in Tehran exclusively and the automobiles with Asan Motor CO guarantee were investigated. Manuscript profile

Open Access Article

3 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
hosein vazifehdust behrooz gholipoor hamed abbasi

Both the customer and organization using advantages of brand .when that consumers experience a brand, they feel more comfortable with it and tend to use the product is above. Trade names are information about product quality, performance and other aspects of the product More

Both the customer and organization using advantages of brand .when that consumers experience a brand, they feel more comfortable with it and tend to use the product is above. Trade names are information about product quality, performance and other aspects of the product. Brands cause customers to incur less risk. Branding gives meaning to their owners and can be considered part of their wealth. Brand is a key concept in marketing circles, it can be used as a springboard that can take your business forward successfully and give you a competitive advantage. Therefore, because of brands importance in influencing the client's marketing and branding, this paper examines the impact of brand equity on attract new customers and retains existing customers. Conceptual framework of this study design according to the study of "Acker"&"mishra" and dimensions of brand equity including brand loyalty, perceived quality, brand awareness ,image brand, brand Popularity ,brand uniqueness and are unbiased According to this model, the impact of each dimension on attract new customers and retains existing customers were studied. According to this model, 12 hypotheses have been proposed. The study population consisted of "Kalle company" in Iran that managers and marketing experts have in the company. Number of samples included in this study is 72members. The data collection tool was a questionnaire which reliability and validity have been confirmed. In order to analyze the data and rating scale, the binomial test and the Friedman test was used. With regard to the results 10 numbers of hypothesis confirmed and just two of them are rejected. We conclude that brand popularity has greatest impact on attract new customer and brand loyalty maximum impact on retains existing customers. Manuscript profile

Open Access Article

4 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)
A. Zamani Moghadam Sh. Jafari far

Brands are often seen as one of the most valuable assets of an organization. Brands need to build a strong and powerful presence in the minds and it is a priority in many organizations. People believe strong brands can increase the competitive advantage.  The knowl More

Brands are often seen as one of the most valuable assets of an organization. Brands need to build a strong and powerful presence in the minds and it is a priority in many organizations. People believe strong brands can increase the competitive advantage.  The knowledge of brand equity dimensions can help companies to implement marketing programs and allocate cost to do them. So, this study as titled “Connection of customer-based brand equity dimensions and customers tendency to purchase” will investigate the relationship between the four factors on customer’s willingness to buy.  In this study, the relationship of four variables (brand equity, brand popularity, willingness to pay a higher price and brand image) and customers’ willingness to buy has been evaluated. The statistical society was selected by cluster sampling among Hyundai customers in Tehran. Sample volume was 384 which sampled by reliable questionnaire. Hypotheses examined by one factor t Test, independent t Test and one factor variance analyses and data were analyzed using LISREL software.  After analyzing the questionnaire data, it was found among the three variables (brand equity, brand popularity and willingness to pay higher prices), the brand popularity is most associated with willingness to pay higher price and there isn’t direct significant relationship between brand image and customer willingness to purchasing and there is indirect relationship between brand popularity and customers willingness to purchasing. This study was encountered temporal and special limitations and it was included Hyundai customers in Tehran exclusively and the automobiles with Asan Motor CO guarantee were investigated. Manuscript profile

Open Access Article

5 - Identify the Components of Branding in Art Galleries in Tehran
Taktom Farmanfama Mahbubeh Palangi

In the current competitive environment, brand is an important part of the business and asserts of a firm and many businesses are eager to learn how to build a successful brand. Thus, this study aims to identify the components of branding in art galleries of Tehran. Popu More

In the current competitive environment, brand is an important part of the business and asserts of a firm and many businesses are eager to learn how to build a successful brand. Thus, this study aims to identify the components of branding in art galleries of Tehran. Population of the present study were all managers of active art galleries and all visitors of art galleries in Tehran. In the former, 10 samples consisting a non-random as a group of experts and in the latter, 385 samples (according to Cochran formula for an infinite population) were studied. The gathering data tool contained two researcher made questionnaires. Validity of the first questionnaire approved by supervisor and advisor instructors and reliability of the second questionnaire approved by the use of Cronbach's alpha (a=0/813) and served to obtain gallery visitors opinions about prioritizing branding components.The results indicated the rememberance elements of brand(being Memorable, brevity, being rhythmic, enjoyment of a fine), The popularity elements of brand (exhibitions and art events, good Gallery reputation, The gallery manager reputation, satisfying the artists, to communicate effectively with the media, gain the trust of collectors), compatibilty elements of brand (continues website updating, strengthening the relationship with the media, trying to improve website content, using updated advertising messages) and Indices of brand protection (responsible agencies to monitor the implementation of laws related to brand protection, updating brand protection related laws, moral support of the Companies Registration Office and the trademarks for art galleries, Legal support from the Ministry of Culture for gallery brands).   Manuscript profile

Open Access Article

6 - Predicting the creativity of gifted teenagers with intelligence Abilities parenting styles, spiritual happiness and popularity in the family
Jafar Mamaghani GholamAli Afrooz Bagher Ghobari Bonab Sogand Ghasemzadeh

10.30495/jwsf.2019.673388

The purpose of this study was to investigate the relationship between creativity and cognitive abilities of gifted teenager and test the threshold hypothesis. This research was a correlation study. In this research, the students studying in schools of the East Azarbaija More

The purpose of this study was to investigate the relationship between creativity and cognitive abilities of gifted teenager and test the threshold hypothesis. This research was a correlation study. In this research, the students studying in schools of the East Azarbaijan Province were selected as a study population and 125 first-year students of the first grade of Tizhoushan Allameh Tabataba'i in Bonab were selected in educational year of 97-96 study with purposeful sampling as a prototype. The fourth edition of Children's Wechsler Measurement Scale for adolescents was performed. All students studying in schools of East Azarbaijan Province were study population. 125 secondary male students of Allameh-Tabatabee Tizhoshan School in Bonab were chosen as our sample. Students were assessed through WISC-IV and 81 of them having IQ of 115 or more in one of indices of WISC-IV were chosen as the study’s sample. Statistical analysis was performed using SPSS and research instruments used in this study are: questionnaires of popularity of parents, spiritual happiness, parenting Styles, creativity test and WISC-IV. The results revealed that mother’s positive parenting styles (Beta 0/306), spiritual happiness (Beta 0/249) of environmental factors and FIQs (Beta 0/234) of cognitive factors are those that account for creativity. Manuscript profile

Open Access Article

7 - بررسی نقش مشتری‌گرایی بر وفاداری مشتریان بانکی با در نظر گرفتن اثر متغیرهای میانجی محبوبیت، تناسب شخصیتی و هویت برند(مطالعه موردی: صنعت بانکداری ایران)
سید مهدی جلالی احمد حسن پور کارسالاری

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Open Access Article

8 - The relationship between professional growth and organizational popularity with job performance
omid safari gholamreza safari sadegh ghodarzpor

The purpose of this research was

The purpose of this research was Manuscript profile

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