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  1 - The Effect of Financial Literacy on Behavioral Biases of Representiveness and Anchoring and Analyzing their Effect on the Performance of Investors in the Tehran Stock Exchange using Non-Parametric Models of Structural Equations
  Amin Roshangarzadeh Mohsen Dastgir Rahman saedi
  10.30495/faar.2023.1987286.3671
  Most of the financial theories are based on the fact that people act rationally when faced with economic events. This hypothesis is the main basis of the efficient market hypothesis. However, behavioral researches ignore this basic hypothesis and shows that investors ha More

  Most of the financial theories are based on the fact that people act rationally when faced with economic events. This hypothesis is the main basis of the efficient market hypothesis. However, behavioral researches ignore this basic hypothesis and shows that investors have behavioral biases when making decisions about investment issues. The present study tries to investigate the effect of financial literacy on the behavioral biases including representiveness and anchoring and their effect on the performance of investors. For this purpose, information related to 509 investors in Tehran Stock Exchange was collected through a questionnaire, and for analysis, after designing the conceptual model, non-parametric modeling of structural equations and PLS software were used. The results of this research showed that the increase in financial literacy reduces the behavioral biases of representiveness and anchoring among investors. Reducing the behavioral biases of representiveness and anchoring increases and improves the performance of investors in the Tehran Stock Exchange. On the other hand, the results of the research showed that representiveness behavioral bias has a significant effect on anchoring bias, which means that people who are subject to representiveness bias are also likely to be subject to anchoring bias. Manuscript profile